Cullens Quality Butchers
 JUNE 2014
Cullens Quality Butchers Newsletter
Recipes, Tips & Special Offers!
In This Issue
AGED BEEF
Steak: The CUTS
CHOOSING A STEAK
RUBS, MARINADES etc
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Cullens Butchers have been in business in County Wicklow for 3 generations and are proud to serve you with the finest products

We also supply some of the top Hotels, Restaurants, Golf Clubs and Cafes in Co Wicklow 

 


 

 

 

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Did you know that

CULLENS BUTCHERS OFFER: 

 

HOME DELIVERY SERVICE

 

FRESH FISH DAILY

 

GREAT SPECIAL OFFERS  

 

MEAL DEALS 

 

DRY AGED BEEF

 

A SELECTION OF SPICES,SAUCES & MARINADES 

 

DEEP FREEZE ORDERS

CATERED FOR

 

WEBSITE & RECIPES

   

   


Cullens Butchers
Passionate About Food!
 


What some of our customers have said about us recently...

 

'I bought stewing beef on Friday for beef bourgeon which we ate last night. It was the nicest I've ever made! Beef was so soft that I had to stop stirring it in the pot. It was melt in the mouth. I'm never going to buy supermarket meat again. See you soon!'

 

'Visited your shop yesterday and bought a few things! Cooked the honey ribs last night! Delicious! Service was excellent. Will definitely be buying my meat from you in future!'

 

'I wish there was a store like yours here in NY!'

 

'We had the beef stroganoff today i didnt think the kids would eat it but they loved it, was very yummy :D ' 

 

'Paid a visit to Cullen's butchers yesterday, can't recommend them highly enough for quality of service, value for money and quality of their meat! ' 

 

'We use them all the time and I have to say they are excellent. I wont go anywhere else.'

 

'The quality is second to none and the place sparkles which is unusual for a butchers. The guys know their products also. Real butchers not like the supermarket counter.'

 


    

We here at Cullens want to tell you about our AGED BEEF, give you tips on choosing a steak, tell you about the different steak cuts & how best to cook them!   

 

What could be better than a perfectly cooked steak with chargrill marks.....  

 

If you like our newsletter and you want to get even more up to date information, then check out our Facebook page or follow us on Twitter!

 

agedbeefwindow2AGED BEEF 

at 

CULLENS QUALITY BUTCHERS

 

Our Wicklow Beef is dry aged for a minimum of 21 days because that's what makes it so tasty & tender!

 

 

What is 'Dry Aged' and why is is so good?

 

Almost all beef you see in a Supermarket is packed up and vacuum sealed straight away after the animal is slaughtered.

 

The animal is broken down into the various cuts of beef, such as Sirloin Steak, Fillet, Rib Roast and it is packed up and shipped off to the Supermarket's distribution centre. Then it is usually on the shelf within a couple of days. There is nothing wrong with this meat and in fact it always looks fantastic, usually bright red in colour. 

 

However a butcher usually has more time to properly look after the carcass. When the animal is slaughtered, it's usually broken down into smaller pieces, such as a 'side' of Beef, or a 'hind quarter'. The butcher would then hang this side of Beef in the cold room for anything up to 21 days.

 

This allows the fibers and proteins to break down in the meat and allows the flavours to develop. As the blood in the meat dries out, the meat changes colour to a more darker or ruby red. This is a good sign of its quality.   

 

In Cullens we installed a window into our cold room and we are proud to show off our Aged Beef hanging.



STEAK: THE CUTS
CHOOSING A STEAK:
  • AGE is important when buying a steak - as a rule, 21 DAYS is a good time for the hanging process to Develop Flavour & Tenderise the meat.
  • Good beef should be a Deep Red Colour.
  • It should have Good Marbling.
  • A Steak needs a good Layer of Creamy Fat around the top. 
Imagine the ideal steak.  The outside is crossed with grill marks.  The inside is tender, juicy and cooked to perfection....

options for seasoning STEAK:


Olive oil, salt and pepper. - Simple, allowing the steaks natural flavour to come through.

 

Rubs - Apply oil and your choice of herb to the steak 15 minutes prior to cooking.

 

Marinades -Marinate your steak a couple of hours before cooking.

peppersauce
Extra Flavour - Try adding Garlic Butter or Pepper Sauce to your cooked steak.

 

click here 

HOW TO COOK THE PERFECT STEAK!  

 

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Many thanks for taking the time to read this newsletter. Please let us know what you think! - If you like it, why not send it on to your friends!

 


Sincerely,

Robert Cullen
Cullens Quality Butchers
The Mall
Main Street
Wicklow Town
0404 69719
WICKLOW  CHAMBER OF COMMERCE 'RETAILER OF THE YEAR' 2010 &2012
Visit us on the web at www.cullensbutchers.com