Communiqué #53  



New Ads Kick off:

2016 Tips From Former Smokers Campaign

A brand-new series of emotionally powerful ads kick off the fifth year of the Centers for Disease Control and Prevention "Tips From Former Smokers" campaign. Beginning January 25, the ads will run consecutively for 20 weeks on television, radio, billboards, online, and in magazines and newspapers.

A specific focus of these new ads includes smokers suffering from heart disease, tooth loss, depression, and COPD. A plethora of resources and new communication tools for mental health, dental, and health care professionals and pharmacists have also been added  to their website, along with inspirational stories of men and women whose lives were changed forever by smoking and exposure to secondhand smoke.  Also, in honor of Black History Month, this page highlights the stories of African Americans along with additional educational information.

The campaign first launched in 2012. Since then, the campaign has motivated 1.64 million smokers to make a quit attempt, about 100,000 U.S. smokers are expected to stay quit for good, more than 6 million nonsmokers talked with friends and family about the dangers of smoking, and an estimated 4.7 million nonsmokers recommended cessation services to their friends and family to help them quit. 

ky20 by 20: Kentucky Aims to Reduce Tobacco Use in the Behavioral Health Population

Kentucky is the latest state to join the other 12 SAMHSA-SCLC leadership academy states to complete a summit focused on tobacco control and behavioral health. Together, partners agreed on setting a goal to reduce smoking among Kentuckians with poor mental health and Kentuckians who binge drink each by 20% by 2020. Currently, Kentucky is convening regularly within their formed strategy committees on treatment in facilities, provider education, policy, education and training, peer support, data, and marketing. Read the full action plan and learn more about the Leadership Academies on our website.

Honoring Margaret (Peggy) Walsh

Margaret (Peggy) Walsh, a renowned dental hygienist, tobacco control expert, and professor at the UCSF Dental School died January 23, 2016 at the age of 69 after a courageous three year battle against her illness. Peggy was a tireless crusader on behalf of reducing the use of oral tobacco products in order to improve oral health, receiving many grants for educational interventions and participating in spring training education and oral examinations of baseball players. For the Smoking Cessation Leadership Center Peggy was instrumental in forging our first professional partnership-with the American Dental Hygienists Association-from which emerged the then novel but now established "Ask, Advise, Refer" pathway as a route to refer smokers to telephonic quitlines. Read more.

Interested in gaining experience in FDA Tobacco Regulatory Science? This regulatory science fellowship is a collaborative program between the FDA Center for Tobacco Products (CTP) and the National Academy of Medicine (NAM). It is designed for mid-career professionals to gain experience and expertise to further define and develop the field of regulatory science as it relates to the regulation of tobacco products and FDA's authorities under the Family Smoking Prevention and Tobacco Control Act. Read more informationDeadline for applications is March 1st, 2016.

The Behavioral Health & Wellness Program and its partners, the Department of Family Medicine at the University of Colorado School of Medicine and ECHO Colorado, are pleased to release this Request for Applications to join the 2016 Build a Clinic Learning Community. The Build a Clinic program is a comprehensive curriculum designed to provide primary care practices with all the skills and knowledge they need to evaluate and redesign current workflows to incorporate or augment tobacco cessation services and supports. CMEs and CEUs may be available. Applications will be accepted until February 21, 2016. For more information visit the Behavioral Health and Wellness Program website: apply, fill out the online application:

In celebration of African American History month, SCLC is hosting a webinar on February 17th, "Reducing Tobacco Use among African Americans and Youth: What's Menthol Got To Do With It?". African Americans have the highest rate of hypertension of all ethnic groups in the U.S. With the tendency to develop high blood pressure earlier in life, this then also places the population at higher risk for heart disease. Both are smoking attributable diseases. We are honored to have Dr. Phillip Gardner as our webinar presenter.  He has lectured around the country on African American health disparities and smoking of menthol cigarettes in the Black community. To register for this webinar, please click here

Two Day CE/CME Activity
On March 10th & 11th, Rutgers Robert Wood Johnson Medical School is providing training on Treating Tobacco Dependence in Behavioral Health Settings. This two day training is developed for psychiatrists, nurses, counselors and other mental health professionals, which prepares the practitioner to effectively deliver tobacco services to smokers with mental illness. View a copy of the full training brochure online here and access registration.

National Conference Exclusive to Behavioral Health and Tobacco Use
Breathe Easy NC 2016 presents "Building Partnerships to Promote Tobacco Free Living in the Behavioral Health Community." The conference will be held Tuesday March 22nd - Wednesday March 23rd 2016 at the Marriott Crabtree Valley in Raleigh, North Carolina. To access registration and book your hotel room, please visit For all conference related information email, or call directly at (919) 212-0419.

Smoking Cessation Campaign Highlight
Run to Quit is a new 10-week program in Canada that supports smokers to quit smoking by taking up running while using a specific step by step method. Run to Quit combines various tools proven to help people quit smoking AND increase their level of regular physical activity. The clinic leaders provide information, guidance and support to participants helping them to learn how to become and stay quit.  For more information on this program that integrates physical activity as a coping method, please visit their website and follow them on social media; Twitter Facebook.

Achieving Health Equity in Tobacco Control  
In response to the 50th anniversary of the Surgeon General's report on smoking and health, SCLC and other organizations are coordinating efforts to achieve health equity and eliminate tobacco-related disparities. This report highlights statistics and other facts about how smoking disproportionately affects the poor, homeless people, racial minorities, and those suffering from mental illness and substance abuse disorders. Access the full report.

announcementsNew Funding Opportunities 

New Student Scholarship Opportunity!
The Truth Initiative 2016 Alma Adams scholarship application offers two $5,000 awards to students who demonstrate a commitment to community service and the use of creative arts to reduce tobacco use in priority populations. Please spread the word through your youth advocate and college student networks.  Click here for more details or apply online hereDeadline April 30, 2016.


Centers for Medicare and Medicaid Services is providing a funding opportunity for community-based organizations, healthcare provider practices, hospitals and health systems, institutions of higher education, local government entities, tribal organizations and for-profit and not-for-profit local and national entities with the capacity to develop and maintain a referral network with clinical delivery sites, and community service providers. Read more and apply here. Deadline March 31, 2016.

The Substance Abuse and Mental Health Services Administration (SAMHSA), Center for Substance Abuse Treatment (CSAT) is accepting applications for fiscal year (FY) 2016 Targeted Capacity Expansion-Peer-to-Peer (Short Title: TCE-PTP) grants.  The purpose of this program is to expand and enhance service capacity through the provision of peer recovery support services for those individuals with substance use disorders (SUDs) and their family members.  Please visit SAMHSA's website
for more information. Deadline February 16, 2016.
Drug Free Communities (DFC) has provided a grant opportunity for applicants from community-based coalitions addressing youth substance use that have never received a DFC grant; or have previously received a DFC grant, but experienced a lapse in funding; or have concluded the first five-year funding cycle and are applying for a second five-year funding cycle.  Applicants must meet all Statutory Eligibility Requirements. Please visit SAMHSA's website to apply. Deadline March 18, 2016. 

tools-resourcesTools & Resources

National Behavioral Health Network for Tobacco & Cancer Control (NBHN)
Check out this infographic from NBHN that can help clinicians with their patients who suffer from physical, emotional, or substance use problems & click here to gain free access to cancer and tobacco control and prevention resources including toolkits, e-newsletters, webinars and training opportunities, virtual communities, and social media resources. Share what your organization is doing to reduce tobacco use and increase cancer screenings for people with mental illness and addictions on Twitter or Facebook with the hashtag  #BHtheChange.
Community Health Status Indicators (CHSI)
CDC released the updated CHSI online tool that produces public health profiles for all 3,143 counties in the United States. Each profile includes key indicators of health outcomes, which describes the population health status of a county and factors that have the potential to influence health outcomes, such as health care access and quality, health behaviors, social factors, and the physical environment. To access CHSI, visit 
quite now
1-800-QUIT-NOW Wallet Card 
Available through the Smoking Cessation Leadership Center, the card is similar in size and feel to a credit card and offers motivational language urging smokers to call the nation's free, effective, tobacco cessation counseling lines. Click here to order.

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Questions or comments on the Communiqué:
Contact Gil Lorenzo