Communiqué #49 


1 of 5 versions of the "Tobacco? I Don't Think So." posters
msMississippi Holds Second Anniversary State Leadership Academy Summit to Reduce Tobacco Use 


Mississippi State Leadership Academy partners reconvened on May 8, 2015 to create an action plan to reduce tobacco use in the behavioral health population for the upcoming year and assess their progress since holding their original summit in 2013. Over the past year, partners have been developing an awareness campaign to promote the state quitline, focusing on people with behavioral health issues in the rural areas of the state.  The "Tobacco? I Don't Think So." posters will be distributed to community mental health centers statewide and referrals will be tracked by the Mississippi Tobacco Quitline.

Mississippi is one of nine states that have held a State Leadership Academy for Wellness and Smoking Cessation. All states have made significant progress implementing action plans to reduce the smoking prevalence in the behavioral health population. In Maryland, smoking prevalence among adults with substance use disorders dropped from 71.8% in 2011 to 56.5% in 2014. Oklahoma's smoking prevalence for substance abuse consumers dropped to 47.70% which surpasses their target of 60%. 

Next month, the following states will participate in SAMHSA's 2015 State Policy Academy on Tobacco and Behavioral Health to prepare to convene a local State Leadership Academy for Wellness and Smoking Cessation: Indiana, Kentucky, Montana, Ohio and Wyoming.

For more information on the Policy and Leadership Academies, visit 


wntd World No Tobacco Day (WNTD) is May 31, 2015 

The theme for this year's WNTD is: Stop illicit trade of tobacco products. For more information, visit


Below are additional WNTD resources. 

June is LGBT Pride Month

2015 MidSOUTH Summer Conference -
A Thousand Connecting Fibers: Promoting Integrated Care

The University of Arkansas at Little Rock will be hosting the MidSOUTH Summer Conference for Integrated Behavioral Health on June 10th-12th, 2015 on the UALR campus.  This conference will provide training in integrated care, which is the systematic coordination and integration of mental health, substance abuse, primary health care, and behavioral health care.  SCLC Director Dr. Steven Schroeder will provide a presentation on June 10th, "Update on Tobacco Control: Vulnerable Populations and New Concerns."



San Francisco has become the first city in the nation to outlaw chewing tobacco from its playing fields, including AT&T Park, home to the San Francisco Giants. This new regulation will take effect in January 2016.


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Tools & Resources


Smokeless Tobacco in Sport and Use Among Adolescents. UC San Francisco (Apr 10, 2015). Provides a summary of the evidence on sports as promotional venues for smokeless tobacco use.


Targeting Smokers With Empathy Appeal Antismoking Public Service Announcements: A Field Experiment. Journal of Health Communication: International Perspectives (May 2015). Data from 12 antismoking public service announcements showed that (a) smokers resist antismoking messages and (b) overall empathy appeal was equally effective as fear appeal messages.  


The American College of Cardiology's Cardio-Smart interactive tool answers the question, "How Does Smoking Increase Your Risk of Heart Attack?" This tool measures how smoking, independent of other risk factors, affects your chance of having a heart attack in the next 10 years. The risk assessment was created by the U.S. National Cholesterol Education Program, part of the National Institutes of Health. Click here.

  • What does your score mean? Your score will appear in values from 1% to 99%. If your score is Nonsmoker: 2% and Smoker: 6%, it means that for your age and gender 2 out of 100 nonsmokers compared with 6 out of 100 smokers will have a heart attack in the next 10 years. In this example, smokers are 3 times more likely than nonsmokers to have a heart attack in the next 10 years.


Community Health Status Indicators (CHSI)
CDC released the updated CHSI online tool that produces public health profiles for all 3,143 counties in the United States. Each profile includes key indicators of health outcomes, which describes the population health status of a county and factors that have the potential to influence health outcomes, such as health care access and quality, health behaviors, social factors, and the physical environment.
To access CHSI, visit 


2015 CDC Tips from Former Smokers Campaign

The CDC has continued its Tips From Former Smokers campaign this year by expanding its efforts to engage faith leaders and organizations, nurses, pharmacists, dentists, and other healthcare providers and specialists. Access the Tips Download Center, where you can download presentation materials, images, PSA files, and print materials that can be disseminated to extend the reach of the campaign. The 2015 campaign is scheduled to begin running nationally on March 30th and end on August 16th. 


National Behavioral Health Network for Tobacco & Cancer Control (NBHN)
Click here to gain free access to cancer and tobacco control and prevention resources including toolkits, e-newsletters, webinars and training opportunities, virtual communities, and social media resources. Share what your organization is doing to reduce tobacco use and increase cancer screenings for people with mental illness and addictions on Twitter or Facebook with the hashtag #BHtheChange


1-800-QUIT-NOW Wallet Cardquite now 

Available through the Smoking Cessation Leadership Center, the card is similar in size and feel to a credit card and offers motivational language urging smokers to call the nation's free,

effective, tobacco cessation counseling lines. Click here to order.


A New Way to Think About Quitting

Re-learning life without cigarettes. The free Become an EX plan is based on personal experiences from ex-smokers, as well as the latest scientific research from the experts at Mayo Clinic.  





 RWJF Tobacco Map

For the first time, policymakers and advocates have access to a nationwide picture of continuing state efforts on key tobacco control policies. The RWJF Tobacco Map uses data from the Campaign for Tobacco-Free Kids and the Americans for Non-Smokers' Rights and is updated as new information becomes available.



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Questions or comments on the Communiqué:
Contact Gil Lorenzo