Communiqué #48 



Pfizer Grantee Spotlight: Purdue University College of Pharmacy


One of the Pfizer IGLC grantees, Purdue University College of Pharmacy, has been working with Giant Eagle, a regional supermarket chain with 229 stores throughout Western Pennsylvania, Ohio, West Virginia and Maryland that serves 4.6 million customers annually. Among Giant Eagle's 36,000 employees are 900 pharmacists, who work in the pharmacies embedded in a large percentage of their supermarkets. Prior to their customer-focused Ask-Advise-Refer initiative, Giant Eagle conducted a pharmacist-driven, employee-targeted tobacco cessation program that yielded positive results. The initiative utilized a mix of pharmacists-led small group cessation counseling and one-on-one, individual cessation counseling sessions. 70-85% of participating Giant Eagle employees quit smoking within 30 days of their final counseling session with 45-55% continuing to abstain after 3 months.


The success of this pharmacists-driven counseling, coupled with the demographic similarity between Giant Eagle's employee population and its customer population encouraged Giant Eagle leadership to expand their tobacco cessation effort to their customers. Furthermore, 712 Giant Eagle pharmacists were educated via either a live or an on-demand Ask-Advise-Refer tobacco cessation counseling training program, and they anticipate that each participating pharmacist will counsel 50-100 patients in addition to their expected goal of 150 patients per year, and an estimated 35,600-71,200 customers will be asked about their smoking status in states of West Virginia, Ohio, Maryland, and Pennsylvania.

For more information on this initiative please contact:
Frank Vitale
National Director, Pharmacy Partnership for Tobacco Cessation


Congratulations to the new 2015 grantees!


webinarJust in Case You Missed It: SCLC Marijuana Webinar Breakdown 

Speakers Dr. Sharon Levy and Dr. Kimber Richter highlighted marijuana legalization- a divided debate in the United States. Both speakers noted this public health issue has been long overlooked due to insufficient longevity data of health effects, and elusive recognition from health officials. Due to the overwhelming toll tobacco has had on lives lost, quality of life, and economic expenditures to reverse the industry's adverse effects; Levy and Richter note there should be caution about allowing the new and expanding marijuana industry, regulated by the free market to develop.  


Here are some of the webinars highlighted pros and cons of marijuana legalization: 





  • Protection of individual rights
  • Elimination of criminal sentencing for minor offenses
  • Collection of tax revenue
  • Elimination of black market



Medical: (Reasonable evidence in the following)

  • Reduction in nausea and vomiting during cancer treatments
  • Reverses AIDS-related wasting and holds promise as an antispasmodic and analgesic agent
  • Effectiveness against anxiety, with no supporting evidence
  • Possible escalation of use
  • Addictive
  • Adverse mental and physical health effects, including respiratory and brain cancers
  • Increase in medical and social costs
  • Increase in marijuana-related vehicle crashes

What are your thoughts? Tweet SCLC your opinions @SCLC_UCSFFor more information check out the SCLC Webinar, "Marijuana-Lessons from Big Tobacco."



cancerDid you know that Colorectal Cancer is the Second Leading Cause of Death in the United States? 


Following lung cancer, colorectal cancer takes about 50,000 American lives each year, striking men and women equally. Smoking is one of the causes of colorectal cancer, and March is Colorectal Cancer Awareness Month.

"Even 50 years after the first Surgeon General's report on smoking, research continues to newly identify diseases caused by smoking, including...colorectal cancer" (See
Executive Summary, Major Conclusion #3).


Back to top

readsRecommended Reads


Check out these recently added publications on our website:

legacyLegacy - FINISH IT

Can posting a smoking pic take you from a "10" to a "2"? "Left Swipe Dat",a new music video from truth reminds teens that it can! truth aims to spark conversations about tobacco and, with that goal in mind, launched the Finish It campaign in August 2014. Through this current Finish It campaign activation, "Left Swipe Dat", truth hopes to empower people to understand the impact they can make on this issue. As a whole, this generation can be the one that ends tobacco for good, and spreading that message via music video takes the campaign to a whole new level.


View "Left Swipe Dat" in its entirety at: or visit to "X Your Profile", share the "Left Swipe Dat" video using #LeftSwipeDat. Create your own version of "Left Swipe Dat" and share it with truth by using #LeftSwipeDat on social media sites for a chance to be featured in the next version of the video. 


Back to top 

toolsTools & Resources

2015 CDC Tips from Former Smokers Campaign

The CDC has continued its Tips From Former Smokers campaign this year by expanding its efforts to engage faith leaders and organizations, nurses, pharmacists, dentists, and other healthcare providers and specialists. Please click here to access the Tips Download Center, where you can download presentation materials, images, PSA files, and print materials that can be disseminated to extend the reach of the campaign. The 2015 campaign is scheduled to begin running nationally on March 30th and end on August 16th. 


The American College of Cardiology's Cardio-Smart interactive tool answers the question, "How Does Smoking Increase Your Risk of Heart Attack?" This tool measures how smoking, independent of other risk factors, affects your chance of having a heart attack in the next 10 years. The risk assessment was created by the U.S. National Cholesterol Education Program, part of the National Institutes of Health. Click here.

  • What does your score mean? Your score will appear in values from 1% to 99%. If your score is Nonsmoker: 2% and Smoker: 6%, it means that for your age and gender 2 out of 100 nonsmokers compared with 6 out of 100 smokers will have a heart attack in the next 10 years. In this example, smokers are 3 times more likely than nonsmokers to have a heart attack in the next 10 years.


Community Health Status Indicators (CHSI)
CDC released the updated CHSI online tool that produces public health profiles for all 3,143 counties in the United States. Each profile includes key indicators of health outcomes, which describes the population health status of a county and factors that have the potential to influence health outcomes, such as health care access and quality, health behaviors, social factors, and the physical environment.
To access CHSI, visit 


National Behavioral Health Network for Tobacco & Cancer Control (NBHN)
Click here to gain free access to cancer and tobacco control and prevention resources including toolkits, e-newsletters, webinars and training opportunities, virtual communities, and social media resources. Share what your organization is doing to reduce tobacco use and increase cancer screenings for people with mental illness and addictions on Twitter or Facebook with the hashtag #BHtheChange


1-800-QUIT-NOW Wallet Cardquite now 

Available through the Smoking Cessation Leadership Center, the card is similar in size and feel to a credit card and offers motivational language urging smokers to call the nation's free,

effective, tobacco cessation counseling lines. Click here to order.


A New Way to Think About Quitting

Re-learning life without cigarettes. The free Become an EX plan is based on personal experiences from ex-smokers, as well as the latest scientific research from the experts at Mayo Clinic.  





 RWJF Tobacco Map

For the first time, policymakers and advocates have access to a nationwide picture of continuing state efforts on key tobacco control policies. The RWJF Tobacco Map uses data from the Campaign for Tobacco-Free Kids and the Americans for Non-Smokers' Rights and is updated as new information becomes available.



Have some news you would like to share?  Send us your updates 


Back to top

Facebook logo  Twitter logo SCLC logo 

Stay connected to SCLC on Facebook and Twitter

Smoking Cessation Leadership Center   University of California, San Francisco

Please continue to send us your updates (i.e. newsletter articles, provider trainings, presentations, etc.)
We will collect all the information, share with all partners, and post updates on the SCLC website.

Join Our Mailing List


Questions or comments on the Communiqué:
Contact Gil Lorenzo