Communiqué #40

Late Spring 2013 


MSMississippi is the 8th SAMHSA State Academy  

MS chart 2

Baseline and target selected by Mississippi State Academy partners.


Congratulations to all the partners who participated in the Mississippi State Leadership Academy for Wellness and Smoking Cessation. On the evening of May 1st and all day May 2nd, 33 leaders in public health, behavioral health, and tobacco control came together for a first-ever Mississippi initiative focused on reducing smoking prevalence among people with behavioral health disorders. The summit was held by the Mississippi State Department of Health Office of Tobacco Control (OTC), the Department of Mental Health (DMH), and the Institute for Disability Studies (IDS), with support from the Substance Abuse and Mental Health Services Administration (SAMHSA) and the Smoking Cessation Leadership Center (SCLC) as part of the Leadership Academies for Wellness and Smoking Cessation.


The summit began with dinner and a persuasive Gallery Walk. Stephanie McCladdie, the Regional Administrator of SAMHSA Region IV, said Mississippi is ahead of the game and that SAMHSA has learned a lot about the state. She added, "We are committed to Mississippi and we are delighted to have the academy here. You are pioneers in tobacco, doing great work in outreach across the state."


Roy Hart, the Director of the Office of Tobacco Control, stated, "Normally we don't get to see the sheer number of people who have taken this issue to heart. The bottom line is changing behaviors to better people's lives."


Jerri Avery, the Director of the Bureau of Alcohol and Drug Services, commented that while dialogue about smoking among behavioral health populations started some time ago, the agency has not yet actively addressed tobacco dependence in this population. She stressed the importance of creating targeted strategies and connecting services with the Office of Tobacco Control.


At the end of the first evening, Royal Walker, Jr., the Executive Director of the Institute of Disability Studies, reaffirmed the purpose of the summit. "Tomorrow, the real work starts. Roll up your sleeves and be present. There is nothing more important than saving lives."


In a discussion led by facilitator, Jolie Bain Pillsbury, each partner shared their expected results from the Leadership Academy Summit. Themes that emerged from the group's discussion were creating an effective action plan, work with disparate populations, partnerships and collaboration, community level changes, addiction, and quitting. The selected baseline was the 2011 BRFSS rate of cigarette smoking among adults in Mississippi with mental illness, 37.2%.


The catchphrase for the target was "5 by 5." In other words, reduce cigarette smoking among Mississippians with mental illnesses by 5% over the next 5 years, from 37.2% to 32.2%, by 2018.   


The partners formed 7 strategy groups: data development, analysis and dissemination; legislation and policy; media and messaging; Medicaid; outreach and consumer education; provider education; youth cessation.


Follow this link,, to the action plan. 



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NPW"Your Voice. Your Choice." 2nd Annual National Prevention Week 


Prevention Week 2013


The Substance Abuse and Mental Health Services Administration's (SAMHSA) 2nd annual National Prevention Week began Sunday, May 12. This national health observance, which continues through May 18, aims to increase public awareness of, and action around, substance abuse and mental health issues. This year's theme is "Your voice. Your choice. Make a difference." Each day of National Prevention Week 2013 focuses on prevention efforts that impact multiple facets of behavioral health:


May 12: Prevention and Cessation of Tobacco Use

May 13: Prevention of Underage Drinking

May 14: Prevention of Prescription Drug Abuse and Illicit Drug Use

May 15: Prevention of Alcohol Abuse

May 16: Suicide Prevention

May 17: Promotion of Mental, Emotional, and Behavioral Well-being

May 18: (Communities identify an issue of their choice)


One way to get involved in National Prevention Week is to sign and share the "Prevention Pledge" on SAMHSA's Facebook page to make a difference and commit to a healthy lifestyle. The National Prevention Week 2013 Toolkit is now available! Visit SAMHSA's Store to download the Toolkit, which provides resources for National Prevention Week 2013 events and year-round prevention efforts. Follow this link to download the toolkit and sign a Prevention Pledge:



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SCLC webinars with free CME/CEU


Are you a provider in one of these states?

  • Arizona
  • Arkansas
  • Maryland
  • Mississippi
  • New York
  • North Carolina
  • Oklahoma
  • Texas

Providers in the SAMHSA Leadership Academy States are eligible for free CME/CEUs for SCLC webinars. For more information, contact Jennifer Matekuare, Offer expires September 2013.




"Becoming Tobacco Free," is a 6-minute video for mental health consumers that was created by the New York State Office of Mental Health in partnership with Columbia's Center for Practice Innovations, NYC Health Department, and Dr. Jill Williams. The video features clips of consumers discussing their journey, the health benefits of quitting, tools to help think through the pros and cons of quitting, what to expect when quitting, and how to get help. The web page in the link below also includes links to helpful resources for people who want to learn more about becoming tobacco free



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tobnewsOther Tobacco News 


ACS logo 
Congratulations to the American Cancer Society,, which turns 100 this month! The ACS has an admirable history of working with tobacco control to prevent cancer and we look forward to the next century.


Tips from Former Smokers News Conference


There will be a news conference to announce "Talk With Your Doctor," as part of CDC's Tips From Former Smokers national tobacco education ad campaign. The campaign motivates smokers to quit by featuring real people sharing personal stories of how smoking or exposure to secondhand smoke forever changed their lives. The conference will be Wednesday, May 22, 2013 from 9:30 a.m. - 10:30 a.m. ET in Washington, DC.


Please visit for more information.



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Other Resource Highlights 


Webinars and CMEs/CEUs  

The SCLC offers CME/CEUs for selected live and recorded webinars. Click here for the list of recordings. There is a $25 fee to purchase the CE certificate.


Accreditation: The University of California, San Francisco (UCSF) School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians and allied health professionals.


quite now

1-800-QUIT-NOW wallet card Available through the Smoking Cessation Leadership Center, the card is similar in size and feel to a credit card and offers motivational language urging smokers to call the nation's free, effective, tobacco cessation counseling lines.


A New Way to Think About Quitting
About re-learning life without cigarettes, the free
Become an EX plan is based on personal experiences from ex-smokers, as well as the latest scientific research from the experts at Mayo Clinic.

RWJF Tobacco Map

For the first time, policymakers and advocates have access to a nationwide picture of continuing state efforts on key tobacco control policies. The RWJF Tobacco Map uses data from the Campaign for Tobacco-Free Kids and the Americans for Non-Smokers' Rights and is updated as new information becomes available.


Have some news you would like to share?  Send us your updates.


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Smoking Cessation Leadership Center   University of California, San Francisco

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Questions or comments on the Communiqué:
Contact Margaret Meriwether