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 Creating Norm Change in a Rural Community:
An Interview with Donald Reed, Jr.
 Donald Reed, Jr. of the HOPE Coalition has a long personal and professional history in tobacco cessation work among West Virginia coal miners. He was one of the SAMHSA 100 Pioneers for Smoking Cessation and more, recently, has been working with CADCA to advocate for tobacco policy changes and increased treatment resources in rural McDowell County, West Virginia. A West Virginia native, whose father worked in the mines and suffered with tobacco related illness, Donald joins evidence based practices with effective partnerships, including churches and the Brooks Run Mining company to raise awareness about tobacco and influence social norms around tobacco use.
Donald Reed in front of a coal mining operation
One of the challenges in this rural community is that traditional media campaign strategies don't work but tobacco use rates are high. According to the 2012 McDowell County Behavior Health County Profile, 34% of adults in the county smoke and coal miners use chewing tobacco while working. For years, tobacco advertisements have been painted on barns visible from the road, and in a great twist, now cessation messages are painted there.
"Local people working with local people creates community change," Donald asserted. By using methods that are sensitive to the local culture, Donald helped spearhead tobacco-free policy strategies and cessation interventions in an area that was initially resistant to change. For example, there was an innovative campaign with a local bank to encourage members to quit spit tobacco by putting in a stuffer referring to the quitline with monthly printed bank statements to 15,000 people.
Barn advertising tobacco
 The Southern Coalfields Regional Tobacco Prevention Coalition Network Office (SCRTPCN) was created in 2003, which is also housed at Community Connections, Inc. SCRTPCN was commissioned to create and manage a network of tobacco prevention professionals and volunteers in McDowell, Mercer, Wyoming, Raleigh, Summers, and Monroe Counties in accordance with the CDC Guide for Best Tobacco Control Practices, Healthy People 2020 Objectives and West Virginia Division of Tobacco Prevention policies and goals.
For more information about Donald Reed, Jr. and the HOPE Coalition, check out the Community Anti-Drug Coalitions of America (CADCA) webinar session, "The Coalition Story: Rural Tobacco Reduction Strategies for Rural & Low SES Populations" by following this link to a recording:
https://sas.elluminate.com/site/external/jwsdetect/playback.jnlp?psid=2012-12-19.1151.M.D22C52783E1C8C914C523A2BA27712.vcr&sid=2007033
The webinar features Donald R. Reed, Jr., M.A. CTTS, West Virginia University (WVU) Extension Service Faculty member & Southern Coalfields Tobacco Prevention Coalition Network through Community Connections, Inc.
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Office Champions Project Doubles Rate of Patient Tobacco Cessation Assistance: AAFP Now Recruiting Health Centers
 According to the American Academy of Family Physicians (AAFP) February report, there has been a positive change in tobacco cessation practices nationwide. The Office Champions model embraced by the AAFP in 2010 as part of its efforts to curb tobacco use is achieving its goal of making tobacco cessation a practice priority, according to the 2012 Office Champions Tobacco Cessation National Dissemination Project.
The AAFP is now recruiting 20Federally Qualified Health Centers for the Office Champions Tobacco Cessation FQHC Project. This project will provide practical strategies through an online training module, live teleconferences, and materials for making system changes in medical practices to improve tobacco cessation activities.
Practices that complete the program will receive $2,000 for administrative costs, plus materials for patients and recognition for their practices.
To apply and for more information, please visit the Office Champions website. This project is made possible by the support of Pfizer Inc. and the Smoking Cessation Leadership Center. Applications will be accepted through Friday March 22, 2013. Please note that in order to apply and to be considered for this project, the family physician(s) at the FQHC must be members of AAFP.
For more information follow this link:
http://www.aafp.org/online/en/home/publications/news/news-now/health-of-the-public/20130221officechamps-tobacco.html
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Resources
CDC Tips Campaign
In March 2012, and with a current second round, the Centers for Disease Control and Prevention (CDC) launched a groundbreaking media campaign called Tips From Former Smokers (Tips) that featured a variety of people who suffered from tobacco-related diseases and continue to live with the effects, such as stomas, paralysis from stroke, lung removal, heart attack, limb amputations, and asthma.
 CDC is building on the success of the Tips campaign by launching a new round of advertisements in April 2013 to continue to raise awareness of the human suffering caused by smoking and encourage smokers to quit. Tips 2 will expand on the first campaign and feature additional health conditions (chronic obstructive pulmonary disease [COPD], asthma in adults, smoking-related complications in a person with diabetes) and population groups (American Indian/Alaska Native, Lesbian, Gay, Bisexual, and Transgender) that were not included in the first Tips campaign.
An additional component of Tips 2 will include a "Talk With Your Doctor" initiative to engage health care providers in the campaign and to encourage them to use the campaign as an opportunity to open up a dialogue with their smoking patients about quitting.
For campaign information and resources, please visit the campaign website at www.cdc.gov/tips.
Smokefree Laws Lists and Maps
The Americans for Non-Smokers Rights Foundation announced a quarterly update to the lists and maps of U.S. municipalities and states with smokefree laws now in effect. See all updated lists here: http://www.no-smoke.org/lists.html and the list of smokefree multi-unit housing laws can be found here as well.
A total of 558 municipalities now have ordinances in effect for 100% smokefree non-hospitality workplaces, restaurants, and bars, along with 24 states, Puerto Rico, the U.S. Virgin Islands, and Washington D.C. These laws now protect 48.9% of the U.S. population.
A total of 719 municipalities have local laws in effect that requires both restaurants and bars to be smokefree, along with 30 states, Puerto Rico, the U.S. Virgin Islands, and Washington D.C. These laws protect 64.8% of the U.S. population.
Smokefree and tobacco-free college campuses are the new norm. There are now at least 1130 colleges and universities with smokefree campus-wide policies, and 706 of these are completely tobacco-free. Check out this list, which now shows which campuses are tobacco-free as well as smokefree; click here to see them all.
List of Tobacco-related Webinars and Conferences
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Other Tobacco News
Kick Butts Day on Wednesday, March 20th is a national activism day to empower youth to stand out, speak up, and seize control against Big Tobacco. To register your event and receive resources, click HERE.
SCLC is hosting its next free webinar, "Tales of the City: Banning Tobacco Sales in San Francisco Pharmacies," on March 20, 2013 at 2pm Eastern Time (90 minutes).
Mitchell Katz, MD, Director of Los Angeles County Department of Health Services, and former Director of San Francisco's Public Health Department is the featured speaker.
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Other Resource Highlights
Webinars and CMEs/CEUs
The SCLC offers CME/CEUs for selected live and recorded webinars. Click here for the list of recordings. There is a $25 fee to purchase the CE certificate.
Accreditation: The University of California, San Francisco (UCSF) School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians and allied health professionals.
1-800-QUIT-NOW wallet card Available through the Smoking Cessation Leadership Center, the card is similar in size and feel to a credit card and offers motivational language urging smokers to call the nation's free, effective, tobacco cessation counseling lines.
A New Way to Think About Quitting
About re-learning life without cigarettes, the free Become an EX plan is based on personal experiences from ex-smokers, as well as the latest scientific research from the experts at Mayo Clinic.
RWJF Tobacco Map
For the first time, policymakers and advocates have access to a nationwide picture of continuing state efforts on key tobacco control policies. The RWJF Tobacco Map uses data from the Campaign for Tobacco-Free Kids and the Americans for Non-Smokers' Rights and is updated as new information becomes available.
Have some news you would like to share? Send us your updates.
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Smoking Cessation Leadership Center | University of California, San Francisco
Please continue to send us your updates (i.e. newsletter articles, provider trainings, presentations, etc.)
We will collect all the information, share with all partners, and post updates on the SCLC website.
Questions or comments on the Communiqué:
Contact Margaret Meriwether |
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