More Than Money 
Setting New Standards in Fundraising, Philanthropy and More

Winter in Asbury Park  NJ
Photo: Winter Elements. Asbury Park, NJ
         Dennis Carroll, local photographer
 
January 2014
More Than Money?!
 
The world is changing and so must the business of raising money. Social enterprises/ entrepreneurs and investors represent a host of new 'mission-based' players and a shift in nonprofit business as usual. At the same time, innovations in fundraising and philanthropy along with broader cultural and demographic changes provide new possibilities and sources of funding to address social issues and build much needed capacity.

More Than  Money (MTM)
is an online forum intended to open and encourage dialogue about these changing dynamics. Based on more than 20 years of lessons learned and over $100 million raised, MTM is about supporting change-makers committed to setting new standards of fundraising, philanthropy and impact. Positive change requires money. And more. More Than Money. Share comments at  bruce@melarbit.com or call (646) 701- 3778.
Greetings! 
  Bruce Arbit photo 
January is a popular time for setting goals. I'm a strong believer in planning but also keep in mind what President Eisenhower often said, plans are useless, planning is essential.
  
That means using the planning process to create the conditions for fundraising and broader organizational success. Most importantly, engage your external stakeholders, those who have a 'stake' in your work, by defining and sharing one or more compelling narratives. This is not just about telling a good story or developing creative collateral material. You want to lay out your plans, state what it will take to advance your mission and how it is all relevant to them. 
  
Helping your most ardent supporters understand how your mission serves to advance THEIR interests is an ongoing process. However, the ability to connect their resources of time, expertise, social/professional networks and of course, money, to what is important to THEM, is one of the most effective ways to build a loyal following AND raise more money.    

 

In the end, fundraising is about empowering and engaging those around us - board members, executive and other staff, funders, friends, family, local community residents, vendors, etc. - because successful resource development must be everyone's plan.

 

Move forward.

 

Bruce Arbit
Founder and President, Melarbit Partners, Inc.

 

If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do you have to keep moving forward.
                                         ~ Martin Luther King, Jr.
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