Round Table Pizza Enters Fast Casual Segment With New Concept
Dublin, Calif. - Round Table Pizza, a chain of 450 restaurants located throughout the West Coast, has jumped into the fast casual segment with the opening of its new concept, Fresh Pixx. The Dublin, California, restaurant, which focuses on customization and quality, offers individual pizzas and salads created for each guest from freshly prepared and unique ingredients.
"The reception to Fresh Pixx has been great," says Tinka Gordon, chief marketing officer of Round Table Pizza. "Everyone appears to be rushing into the fast casual pizza market, but we have brought it to a new level by providing a unique salad alternative, innovative toppings and a flavorful, crisp version of the traditional Round Table crust."
This is the first of several Fresh Pixx locations slated to be opened by Round Table Pizza.
"We are confident that we have developed a great concept for our guests and franchise partners," says Ted Storey, senior vice president of business development for Round Table Pizza. "We plan to build additional Fresh Pixx locations in 2014 and will begin the franchise development phase in early 2015. The strategy of offering franchise partners multiple pizza brands to compete in the $30 billion market makes Round Table Pizza an extremely desirable option for franchise operators."
SOURCE: Round Table Pizza
