Independent Insurance Agents of Nebraska - Trusted Choice Logo   February 2013
In This Issue
New Free Digital Marketing Tools
$500 Marketing Reimbursement Now For Agency Advertising
Free Social Media Webinar Feb. 15
The Big "I" Agents Council on Technology (ACT) will present a free webinar on Feb. 15, 12 -1 p.m. CST.
Register online for the webinar, "How to Manage Your Independent Agency's Social Media." Industry experts will answer questions on such topics as:

How do I budget time on social media?

Where do I get content?

Who should manage my firm's social media?

How do I protect myself from negative comments?

Quick Links
Use Our Online Store For Your Printed Supplies - Get Up To $500 Cash Back!
New Trusted Choice® Consumer Web Site Going Live - Is Your Agency Profile Up To Date?
Project CAP is gearing up to launch the new web site for consumers this spring.  Make sure your Trusted Choice® agency profile is up-to-date so the 75% of insurance consumers who start their search for personal lines insurance online can find your agency!   
Click here for a step-by-step guide - or watch this video: 
Updating Your Trusted Choice Profile
Updating Your Trusted Choice Profile
- and call Phil Harr at IIAN for help - 1-800-377-3985. 

It's Digital Marketing Month!  
Exclusive Member Social Media & Google Optimization Programs Available Through February 28  

It's no secret that the Internet has fundamentally changed the way many of our consumers research and buy insurance - and that includes how they choose an agent. As this trend continues to grow, those agencies that truly embrace digital marketing as a means to maintaining their competitive advantage are the agencies that will also continue to grow.


Given the significant opportunity that lies before us, IIAN, Trusted Choice® and Project CAP have designated February 2013 as Digital Marketing Month and are introducing two new agency marketing programs that have already delivered proven results and new revenue for early adopters.

February is Digital Marketing Month, and Project CAP is offering special digital marketing packages to help agencies and producers connect with consumers online and achieve new levels of success this year. These packages deliver trackable results and generate real business.


For more information - including educational videos and peer reviews (including raves from IIAN member agency and early adopter SafetyNet Insurance Services in Central City) - click here!   


Don't wait!   Program availability is limited and many of the incentives we've arranged will end February 28. 

Make this the day you make the decision to grow your agency.   Make this the month you start to make it happen!

New Tools For Reaching Insurance Buyers!
Free For Big "I" Members 

If you have defined your brand and synchronized your message with the Trusted Choice® branding tools, you can further capitalize on your efforts with Project CAP. 

Project CAP: Join the Cause
Project CAP: Join the Cause

As a member of the Big "I", you can sign up for Project CAP - the initiative to recapture market share in personal lines - FREE at the Bronze level. The educational tools made available to you will help you rise to the top with other Trusted Choice® agencies in your area when consumers search for insurance on the internet (75% of those looking for personal auto insurance begin on the web). Even though many customers begin their search for insurance on the Internet, most prefer to actually purchase their insurance in person. They are looking for information, not the bottom dollar price. If they can't find you on the first page of their search, chances are they won't be calling, no matter how pretty your website happens to be!  More on how Project CAP can help your agency connect with consumers. 

Sign up for free Bronze level Project CAP digital marketing tools today!  Click here.

Get Your $500 Marketing Reimbursement For 2013

Use Trusted Choice® Logo On Your Stationery, Business Cards, Promotional Materials, Web Site - and New For 2013 - In Agency Advertising
IIAN member agencies that use the Trusted Choice® logo on their stationery, business cards, promotional materials, web site, or - new this year - paid advertising - are eligible for up to a $500 reimbursement to offset the cost. Even if your agency has received a Marketing Reimbursement in the past, you are eligible for up to another $500 in 2013! To maximize your reimbursement, do an inventory of your materials and note where you can add the Trusted Choice® logo. Click here for the rules and how to apply. Contact Phil Harr at IIAN for assistance - 1-800-377-3985,