I have been involved in the startup up of two new industrial facilities in the last half dozen years that, taken together, tell a great story.
In each case, I know the company well and would have to say they both treat their workforce well. The facilities are nearly identical and have almost identical numbers of workers doing the same jobs. Both are non-union thus far.
One is located in the mid-south, the other in a depressed area in the northeast. One has had a turnover of about 10%, the other's experience is near zero turnover (two employees). Both used similar qualifying processes, endorsed by their respective states, to recruit and train employees.
Which one has had the turnover of 10%? The one in the mid-south. Why? Because there are plenty of other jobs around--good paying jobs.
So, be careful when you put together your sales pitch package. You may be happy to be in an area that is booming, if you are lucky enough to be experiencing that. New employers coming to your area may not find that such an attractive attribute.
As in most sales endeavors, make sure you are looking at matters from the buyer's point of view.