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The Petroleum Quality Institute of America serves buyers and consumers of lubricants through the generous support of: 


 Afton Chemical
Chemlube International 


CHS Inc.

Chevron Products


Eni USA R&M Co. Inc. 

Gulf Lubricants/Nu-Tier
Lubricating Specialties Company


Phillips 66

Pinnacle Oil


 Universal Lubricants

Lubricant Distributor Supporters


L.F. Powers

Ocean State Oil and Domestic Fuel and Lubes


Keller-Heartt Oil

Dennis K. Burke

Amber Resources

 Please contact PQIA at the link below if you too would like to support PQIA's efforts to help assure the quality of lubricants in the marketplace.


The Petroleum Quality Institute of America's Advisory Board comprises a distinguished group of professionals with prominence in a broad range of fields in the lubricants business.


The role of the Advisory Board is to provide PQIA's management with guidance, advice, recommendations and counsel in how to best pursue PQIA's purpose and mission.

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PQIA's mission is to serve the consumers of lubricants by testing and reporting on the quality and integrity of lubricants in the marketplace.  

February 9, 2015

Bullseye Automotive Products Inc. Fined $700k for Violating State's Weights and Measures Act  


The Michigan Department of Agriculture and Rural Development (MDARD) today announced Bullseye Automotive Products Inc. of Illinois has been fined $711,415 in a default judgment issued by the Honorable Clinton Canady III in Ingham County 30th Circuit Court.


"Bullseye was selling sub-standard products to Michigan consumers which could lead to lasting damage to vehicles. Thanks to Michigan's Weights and Measures inspectors, we were able to get the bad products out of commerce protecting businesses and consumers alike," said Jamie Clover Adams, MDARD Director.  


As part of the default judgment, Bullseye Automotive Products was found to be in violation of the state's Weight and Measures Act for selling product that didn't meet the net content on the label and for selling motor oil failing to meet minimum quality standards advertised on the label. Additionally, the company is permanently enjoined from selling any products in Michigan that doesn't contain the amount or the quality of product advertised on the bottle.


As part of a 12 month investigation, MDARD had discovered the motor oil being sold by this company does not contain the amount of product claimed. Additionally, the motor oil didn't meet the viscosity labeled on the containers. For example, a container may say the product is an "SAE 5W30" motor oil, but does not meet that viscosity or other specifications for a motor oil.  


In October 2013, MDARD issued Stop-Use and Stop-Removal Orders for motor oil manufactured, packaged, and/or distributed by Bullseye Automotive Lubricants, Inc. of Illinois under the Bullseye brand after finding the products did not comply with the Michigan Weights and Measures Act, 1964 Public Act 283.  


Since 2013, the Stop-Use and Stop-Removal Orders prohibited the sale, offering for sale, or use of motor oils manufactured, packaged, and/or distributed by Bullseye Automotive Lubricants, Inc. under the Bullseye brand. For more information, visit

Note: The Petroleum Quality Institute of America has issued  Consumer Alerts on Bullseye Motor Oil since 2011. PQIA applauds the State of Michigan for taking this action to protect its consumers from harmful motor oils. At the same time, PQIA cautions consumers that we continue to observe the Bullseye Motor Oil brand on the shelves in other states, and also sold online.

Bullseye Motor Oil is currently banned for sale in Alabama, Georgia, and Michigan. Click for complete list of products banned for sale in states taking action.
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Report Concerns About Lubricant Quality to PQIA.  Information provided is Treated as Confidential and Callers can remain anonymous. Or email PQIA at: 



Help support PQIA's efforts to assure the quality and integrity of lubricants in the market.

The Petroleum Quality Institute of America's mission is to serve the consumer of lubricants by testing and reporting on the quality and integrity of lubricants in the marketplace. It is expected that this improved visibility of quality will lead to wider conformance by lubricant manufacturers to specification and performance claims. 

We can't do it alone.  


To find out how you can help support PQIA's efforts, contact us at 732-910-0017

 or by email at


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