NOCO also operates a recovery services division, and owns a chain of 37 convenience stores with locations throughout western New York.

Fred Giese, Sr. VP at NOCO says, "As a third generation, family-owned company NOCO built its business and reputation on the fundamental principle of 'doing the right thing.' This starts with providing quality products and services to our customers. We feel it is important to support PQIA's efforts because they support NOCO's interests and the interests of other reputable suppliers by assuring the quality of lubricants in the marketplace. Although it's clear there is more work to be done, PQIA efforts are having a positive impact on lubricant quality and have significantly raised awareness about the issue. More than standing by applauding PQIA's efforts, NOCO is pleased to step up and support them."  

PQIA's President Thomas F. Glenn says, "We welcome NOCO's support and its commitment to quality demonstrated by its agreement, like all our supporters, to the PQIA Supporter Code of Conduct." Further Glenn adds, "It is with the support of NOCO and others that we have the resources to continue to pursue our mission to serve the consumer of lubricants by testing and reporting on the quality and integrity of lubricants in the marketplace." 

To date, PQIA has identified over 20 different brands of packaged motor oils and ATFs on retail shelves that can cause damage to car engines or transmissions. In addition, dozens more brands have been found that fail a claimed specification or are labeled with false or misleading claims.

About NOCO

NOCO is a third-generation family owned and locally operated company, with over 80 years of experience in the energy business. Founded in Tonawanda, N.Y. in 1933 by Reginald B. Newman, NOCO started out supplying coal to residential customers. After its incorporation in 1948 to R.B. Newman Fuel Company, NOCO began delivering home heating oil as the demand for coal decreased. In 1950, the company expanded to serve small commercial and industrial customers with lubricants, gasoline, and diesel fuel. NOCO is one of the largest private sector employers in Western New York, with over 700 full and part-time employees in the area, and over 900 employees across the company.  Click for more.

The Petroleum Quality Institute of America's mission is to serve the consumer of lubricants by testing and reporting on the quality and integrity of lubricants in the marketplace. It is expected that this improved visibility of quality will lead to wider conformance by lubricant manufacturers to specification and performance claims.