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Memo from Silicon Valley: Customers Before Capital

Q: What's the most common question I get asked?
A: Can you help me raise capital in Silicon Valley?

Yes I can, here's how it goes:
  1. Identify your US target market
  2. Refine your business model and technology to meet the demands of that market
  3. Win your first US customer deal - and a couple more to prove your model
  4. Raise capital
In. That. Order.

ANZA client ZUUS Workforce founder and CEO Rachael Skinner has done just this. The company recently raised expansion capital through San Francisco-based Aligned Partners.

Originally from Adelaide, ZUUS relocated to Denver, where they are currently expanding their sales and development teams.

Having raised a small seed round in Australia, Rachael described raising venture capital in the US as a "steep learning curve". ANZA worked with ZUUS throughout its US expansion and capital raising.

Rachael's advice to entrepreneurs expanding into the US market, "Be patient and stay focused on the customer".

One of ANZA's mentors who worked closely with ZUUS, Jon Baer, has co-authored the book Decoding Silicon Valley. So much of the advice shared by Jon and his co-author Michelle Messina came into play for ZUUS and their success. See below for how to get your copy.

And, if you've long been a supporter of ANZA Technology Network, but have thought your business focus was more UK than USA, the perfect solution has arrived. The successful ANZA fast-track service model - that has helped hundreds of Australian companies quickly accelerate and do business in the US - is now available to companies seeking to establish a presence in the UK and Europe. See below for how to get connected.

If you are ready to talk about how ANZA can work with you to achieve results like we have for ZUUS and so many others, please drop me an email so we can discuss your specific US business acceleration plans.
Viki Sig
Viki Forrest
CEO, ANZA Technology Network

Read more about ZUUS Workforce here.
THE INSIDER'S GUIDE TO DECODING SILICON VALLEY
by Michelle E. Messina & Jonathan Baer

The Insider's Guide to Decoding Silicon Valley will help entrepreneurs everywhere understand how to create a successful business and be more prepared to raise money from investors. At last, all of the advice you need to decode the mystique of the startup and innovation capital of the world compiled in one place by a serial entrepreneur and former VC who have worked with companies from more than 35 countries. Expert advice from all corners of Silicon Valley, including interviews with Ann Winblad, Dave McClure, Chris Shipley, Susan Lucas Conwell, John Scull and ANZA TechNet's Viki Forrest. 
 
WATCH: Michelle and Jon talk about writing
WATCH: Michelle and Jon talk about writing Decoding Silicon Valley.

Get your copy of The Insider's Guide to Decoding Silicon Valley - soft cover, hard cover or Kindle from Amazon today.

ANZA PARTNERS WITH NETWORK PATHWAY
TO PROVIDE BUSINESS ACCELERATION
SERVICES INTO UK MARKET


If you've long been a supporter of ANZA Technology Network, but have thought your business focus was more UK than USA, the perfect solution has arrived. The successful ANZA fast-track service model - that has helped hundreds of Australian companies quickly accelerate and do business in the US - is now available to companies seeking to establish a presence in the UK.

The UK is the gateway of choice for expanding into the lucrative EU market.

Network Pathway is led by Peter Hargreaves, Keith Tracey and Dan Liszka. Together, their team has more than 60 years of international business experience between them, across large corporate, SME and startup environments. Their network in the UK is comparable to that of ANZA's in the US which, in combination with leveraging ANZA's proprietary model, will help Australian CEOs and their companies get connected to build strategic partnerships, get new customers and raise capital. 

For more information, contact Keith Tracey at Network Pathway or Viki Forrest at ANZA.  

Read our press release on the ANZA/Network Pathway partnership on Newsmaker for additonal information.  
 
VISIT ANZA TECHNOLOGY NETWORK TV

Watch a collection of our Faces of the Network videos to meet some of the more than 6,000 entrepreneurs, investors and technology executives who make up the ANZA TechNet network, as well as our exclusive presentations for entrepreneurs looking to launch their business in the US. This month we feature our "Small Market DNA vs. Big Market DNA" talk. It identifies seven key market differences between small markets like Australia and big markets like the US. Understanding these differences has given many entreprenerus around the world the competetive edge needed to succeed outside their home markets. 

WATCH: Small Market DNA vs. Big Market DNA
WATCH: Small Market DNA vs.
Big Market DNA
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THANK YOU TO OUR 
PARTNERS






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The ANZA Technology Network is based in Silicon Valley. With more than 6,000+ members, including technology executives, entrepreneurs, investors and service providers, we are one of the largest technology networks in the world. Join us!

ANZA Technology Network   
+1 415 309 7068  |  viki@anzatechnet.com  |  http://www.anzatechnet.com

 


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