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Jordyn Lechtenberg
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"There's nothing to do here." This was a phrase I heard all too often growing up in Ainsworth, Neb., a town of 1,800 people where the closest Walmart or shopping center is a 2.5 hour drive. As a student who was involved in the majority of extra-curricular activities in high school, I always felt there was at least some things to do in my hometown, although I was still caught empathizing with my bored peers. My perspective changed drastically when I was provided the opportunity to work for my hometown economic development organization as a junior in high school. During my time there, I saw through a whole new lens the advantages and opportunities that my community had to offer. Most importantly, I realized that there is everything to do in my community. While good things were happening, I recognized untapped resources that would help improve my hometown and I made it my objective to engage my peers in investing in the only place that we all call home.
My experience at my local economic development organization and volunteering for community events led me to discover my passion for rural community development. I am fortunate to have grown up in a small town because it provided me with a wide range of opportunities that allowed me to excel. What I value most is the support and encouragement that I received from adults in my community; it helped me develop into who I am today. I love the opportunities, hard work ethic and support that exist in rural areas, which is why I want to devote my life to building communities that will allow young people to flourish. I believe that the future of our nation is dependent upon the success and vibrancy of rural communities. I am eager to pursue my dream of ensuring the vitality of rural America.
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Brookfield MO graduates receive mailboxes
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In order for our rural communities to thrive, it's integral that we attract young people to return home. Last month, Haley discussed ways that communities can begin recruitment efforts, starting with students in middle and high school.
The process mustn't stop there. As community leaders, we want our young people to gain experience outside of our communities. Students obtaining a college education, working for other organizations and traveling the world will turn into key assets for our communities. The challenge is recruiting these young people home after they have had these years of experience. There are ways for communities to create an attractive place for young people to return to. Below are our "Top 3" suggestions on how to make your community attractive for young people.
1. Identify economic and career opportunities. A career opportunity must exist for a young person to relocate to a community. Identify the key industries and businesses that drive the local economy. What career opportunities exist within these organizations? Now, consider supporting businesses in the area. Is there an opportunity to transfer business leadership to the next generation within the next 5 years? Understanding the possibility of new businesses to begin or relocate in the community will help attract young entrepreneurs.
2. Build a culture where young leaders can make a difference. One advantage that rural communities have is the abilities for individuals to make an impact. Young leaders desire to be difference makers and they want to see the impact that their efforts have. This may come in the form of community service or starting a community program. It is also important that community leaders listen to new ideas that young people have. Building a culture where young people feel involved in decision-making and feel valued for their contributions is vital to not only attract young people, but to keep them there.
3. Make connections. Help young people feel welcome to the area by connecting them to affinity groups, recreational activities and amenities that they value. Having a job is not enough to attract and retain young people. Social interaction is important, so connecting them to people their age, community entertainment and organizations to become involved with will allow them to feel like they can make meaningful connections.
