Fiction Addiction

1175 Woods Crossing Rd. #5
Greenville, SC 29607
Fiction Addiction storefront


Store Hours:
Mon-Fri: 10am-5:30pm
Sat: 10am-4pm

www.fiction-addiction.comSeptember 7, 2016


Jill Hendrix
Fiction Addiction

Meet North Carolina Chef and Author Vivian Howard and Eat from Her Food Truck at Fiction Addiction

Meet North Carolina chef and owner of Chef and the Farmer restaurant Vivian Howard at a ticketed event celebrating the release of her new cookbook, Deep Run Roots (Little, Brown, hardcover, $40.00, on sale 10/4/16) on Tuesday, October 11th, from 4:00-6:00pm at Fiction Addiction. Purchasing a $55 ticket to this event will allow you to drop by anytime between 4:00-6:00pm, get dinner from her food truck (this is not a seated talk, but we will have some tables set up for eating), meet Chef Howard, and get your included book signed!

Chef Howard's food truck will not be accepting cash or credit cards. Each ticket to the event includes one copy of Deep Run Roots and a voucher to get dinner and a drink from the food truck. Tickets and books may be purchased online, at the store, or by calling Fiction Addiction at 864-675-0540. 

Vivian Howard, the star cocreator of PBS's A Chef's Life, celebrates the flavors of North Carolina's coastal plain in more than 200 recipes and stories.

Vivian Howard's new classic of American country cooking proves that the food of Eastern North Carolina -- her home -- is as rich as any culinary tradition in the world. Vivian grew up in a farming community called Deep Run, and she left as soon as she could. She had big dreams that didn't seem to fit in a place with more pigs than people. But after she trained in some of New York's finest kitchens, her family made her an offer she couldn't refuse: the chance to build a restaurant of her own...back home in North Carolina.

Ten years ago, her restaurant Chef and the Farmer put the nearby town of Kinston on the culinary map. But opening an ambitious eater in a town paralyzed by recession wasn't easy. Instead of hopping on the latest food trends, Vivian focused on rural development: If you great it, she'd buy it. Inundated by local sweet potatoes, blueberries, shrimp, pork, and beans, Vivian learned to cook the way generations of Southerners before her had, relying on resourcefulness, creativity, and preservation.

As much a storybook as it is a cookbook, Deep Run Roots imparts the true tale of Southern food: rooted in family and tradition, yet calling out to the rest of the world. Organized by ingredient with dishes suited to every skill level, Deep Run Roots features time-honored simple preparations, extraordinary meals from Chef and the Farmer, and stories that bring to life the power of tradition and the pleasure of reinventing it. Here, home cooks will find photographs of every single recipe -- alongside the powerful taste of being home. Like The Fannie Farmer Cookbook, The Art of Simple Food, and The Taste of Country Cooking before it, this is a landmark work of American food writing that gives richness and depth to a cuisine that has been overlooked for far too long.

About the author:
Vivian Howard is the chef and owner of the acclaimed Chef and the Farmer restaurant in Kinston, North Carolina, fifteen miles from her home of Deep Run. She trained under Wylie Dufresne and Sam Mason at WD-50 and was a member of the opening team at Jean-Georges Vongerichten's Spice Market in New York. The first woman since Julia Child to win a Peabody Award for a cooking program, she co-created and stars in the PBS series A Chef's Life.

If you cannot make the event, you can reserve a personalized copy of the author's book by contacting Fiction Addiction in advance at 864-675-0540 or at

Fiction Addiction is a local, woman-owned, independent bookstore established in 2001. The store carries a mixture of new and used fiction and nonfiction, including children's books, as well as gift items. We are located at 1175 Woods Crossing Road (in the shopping center with Fried Green Tomatoes, Jimmy John's, and Boardwalk). For more information, visit our website at or call us at 864-675-0540.

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