Spring is in the air, so it is time to do some Facebook spring cleaning.

Whether your company is a seasoned Facebook veteran or 2016 is the year you plan to really take off with Facebook marketing, the following practices will help position your company to maximize results from this powerful social platform.

You know you'll need them both, but the order of acquisition matters.

If you contract for software before your compensation plan has been designed, you may be diving into the water before you know what's in the lake.

There may be unwelcome surprises waiting for you.