Sylvina Consulting                                                              April 2014
Direct Selling Newsletter
                                                                     Call 503.244.8787 
Insights for Network Marketing and Party Plan Companies
In This Issue
The Elephant In The Room - Lack of Retail Customers
Attend Direct Selling School - April 28 & 29
Ask Victoria: What Is Prospect Theory?

Startup Guide
Startup Guide

Sylvina Consulting
Recruit, Sell and Retain More

Not Yet A Subscriber?


There is an elephant in the room for network marketing companies.  This elephant's name is Lack of Retail Customers.


If yours is a network marketing company, be sure to read our first article.


You are smart, but it's not too late to get even smarter.

Direct selling business education, networking with peers, and Music City entertainment.  There simply isn't a greater value for all three than the Direct Selling Edge Conference on April 28-29, 2014.




What is prospect theory?  Victoria Dohr answers this question and gives you tips for your direct selling company in this issue's newsletter.


The Elephant In The Room -
     Lack of Retail Customers

One of the elements of a pyramid scheme is the lack of retail customers and pyramid schemes are illegal.

A good number of network marketing companies have few retail customers who aren't also independent representatives. This is the elephant in the room. 


Should I be afraid of elephants?


Attend Direct Selling School - April 28 & 29


The best students go to school.


At the Direct Selling Edge Conference on April 28 and 29, you will get top notch direct selling business education, networking with peers, plus Music City entertainment.


Now that's a school you can't miss!


Join us in Franklin (Nashville), Tennessee at the end of this month.


Ask Victoria

Victoria Dohr

What Is Prospect Theory?


You can learn a lot to help your company grow from this foundation of behavioral economics.   


What's in it for me?


Did you know that Sylvina Consulting improves new and established network marketing and party plan direct selling companies so that they can grow faster?  This is not just our business; it's our passion!

Compensation plan design and evaluation are two of our specialties.  Others include business plan development, editing and writing marketing content, sales training, software implementation consulting, and business performance reviews.


With guidance from Sylvina Consulting, you can benefit from our suggestions, recommendations and deliverables gained from 27+ years of experience working with more than 400 direct selling companies.


We welcome the opportunity to be of service to you, your company, and its independent representatives.  

Jay Leisner
Jay Leisner
President, Sylvina Consulting
Office:  503.244.8787 
Email:   [email protected]