Sylvina Consulting                                                          October 2012
Direct Selling Newsletter

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Insights for Network Marketing and Party Plan Companies
In This Issue
New FTC Business Opportunity Rule
MLM Software Is Your Heart
Ask Victoria: How Do I Attract Top Leaders To My Company?

Startup Guide
Startup Guide

Direct Selling Edge Conference 

Sylvina Consulting

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Direct selling businesses are regulated by various governmental entities, one of which is the Federal Trade Commission or FTC.  In March, the FTC's new Business Opportunity Rule took effect.  This rule is one you absolutely need to know about now.


It's true.  MLM software is the "heart" of your business. If this heart isn't healthy, your business is in trouble.   


In the third of a three-part series on leadership, Victoria answers the question, "How do I attract top leaders to my company?"


New FTC Business Opportunity Rule

Last week, I attended the 2012 Global Regulatory Summit held by the Direct Selling Association in Washington, DC.

In March, the Federal Trade Commission or FTC promulgated a significant new Business Opportunity Rule that is relevant for your direct selling business. 


How does it apply to me?


MLM Software Is Your Heart


MLM Software

On the day I was hired as a software developer for a network marketing software company in 1986, I didn't understand how important MLM software was to the success of direct selling companies.   My ignorance was short lived.


Really, a heart?


Ask Victoria

Victoria Dohr

How do I attract top leaders to my company?


Everyone wants top leaders to join their companies, but how do you get them to choose you?  


Tips to get chosen.


Our mission at Sylvina Consulting is to improve your party plan or network marketing company.  We work with both startups and established direct selling companies. 
With guidance from Sylvina Consulting, you can benefit from our suggestions, recommendations and deliverables gained from 25+ years of experience working with more than 300 direct selling companies.

We welcome the opportunity to be of service to you and your company.  

Jay Leisner
Jay Leisner
President, Sylvina Consulting
Office:  503.244.8787 
Email:   [email protected]