If you're like most small businesses, word-of-mouth is still the most effective way for you to reach new customers. This word of mouth can happen in person or online.

When someone recommends a business to you, what's the first thing you do? If you're like a lot of people, you pull out your smartphone or jump on your computer and search for the business online. You may visit the business's website, but you may also review sites to see what other people are saying. You may also turn to your friends on Facebook to see what type of information you can find there. This is the new word-of-mouth.

If your business is already on Facebook, how are you engaging with fans? I can help you run a sweepstakes, or design a coupon offer to engage and grow your fan base. Remember, the goal is to create that social word-of-mouth!

TIP - You no longer need to Like a page to see an offer.
You only need to enter your email and then you are encouraged to Share the offer on social media and by email. Promote it on on Facebook, Twitter, and Linkedin.