I visited several chocolate shops to found out how they treat their customers (and to hopefully get a free sample).

It doesn't take a lot or very long to know if someone cares or loves you. Some stores were busy while others were empty. Some where high-end while other courted the masses. Regardless of the price-point, brand identity, and the taste of the actual product (free samples), the most important take away was: How I was treated!

One store had people pouring in and still managed to give a free sample to everyone. Maybe that's why they had long checkout lines. Another had no guest, except me, and did not offer free samples.

Some stores greeted me, talked about what makes their product unique and pleasureful, offered samples, and one even gave me a limited-time discount coupon for my next purchase in-store and online.

The other stores did not acknowledge me visiting the store. Nor did they offer to speak about their products when I looked admirably into the well-lit glass displays or suggest one of the festive-looking holiday packages that would make a great gift. And forget the free sample.

Notice how I did not tell you name the companies or the location. It does not matter. What matters is how they made me feel as a human being and a potential customer, regardless of the service and product that was being sold.


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