The Political, Personal & Professional Impacts of Social Media

EDISON AWARDS / Issue #23

November 05, 2014

Phoning it In

The role social media played in the 2014 election

Cell phones and social media platforms such as Facebook and Twitter are playing a bigger role in how Americans get their political information, according to a new survey from the Pew Research Center.

Twice as many Americans used their phones to track information about this year's elections than did so during the last midterms four years ago. And there was an even bigger increase in the number of respondents who said they follow political figures on Facebook and other social media. More

Throwback Thursday

Facebook reinvents a retro service with "Rooms"

Facebook's new application called "Rooms" is the reincarnation of IRC (Internet Relay Chat)-- a 1998-developed Internet Relay Chat which was a hit in the 90's-- which allowed users to connect anonymously across the internet and exchange simple text-based messages without logging in a website or using a browser. Rooms is also reminiscent of the now-defunct 'user-created rooms' of the Yahoo Messenger or YM.

Social Media #Frenzy

The societal impacts of social media strategies

The business implications of the changes brought about by the proliferation of social media on two important fronts are still little understood by many. On the revenue side, not only have consumers begun making purchasing decisions using mobile devices, often in a mobile/social context, they have begun making an increasingly large number of actual purchases on those devices-without waiting to log onto their PCs. It shouldn't be surprising that last month Twitter said it would begin testing a "buy" button embedded into brand tweets. And on the talent side, social has gone from being a place where people can post their resumes to becoming one of the most important points of contact between employers and prospective employees. More

Buy Buy Twitter

The social media giant introduces a new way to shop

Twitter has been fairly upfront about its plans to offer "in-the-moment commerce experiences" ever since it acquired CardSpring just a few months ago, but now, it's official. Starting today, some users will see the option to buy products directly from the tweets themselves.

For now, only a select group of artists, brands, and charities (Burberry, (RED), and Pharrell, to name a few) will be able to sell products with the new button, but presumably, there will be quite a few items and deals exclusive to the brave new mall that is Twitter. More

Social Media Savvy

5 great tools for successfully managing your accounts

Developing a content marketing strategy helps your brand consistently share messaging that's timely and relevant, but that's not the only thing that's required.

If your brand wants to successfully use content and social media marketing to achieve your goals, you need management to be effective. More

Pinterest, Twitter and LinkedIn, Oh My!

Social media executives share secrets of success

Want to know the secrets to small business social media success? Why not ask the social giants themselves?

At American Express OPEN's second annual New York CEO BootCamp on Nov. 3, representatives from three of today's biggest social networks shared valuable insights for small business owners. The "Social Media Power Hour" panel, moderated by Lolly Wolly Doodle founder and CEO Brandi Temple, featured Twitter small business marketing manager Brinn Sanders, Pinterest partnerships manager Sandy Diao and LinkedIn senior account executive of marketing solutions Stacey Aronstein. More

2015 Edison Awards Nominations Open

September 1, 2014 thru December 5, 2014

Click here for a Nomination Form

Core Components for Driving Greater Impact

A Three-Part Webinar Series Moderated by Alexa Cortes Culwell

Session Two: Performance Metrics that Drive Organizational Outcomes
November 6, 11 a.m. - 12 noon PST / 2 - 3 p.m. EST

Session Three: Business Models for Sustainability and Scale

November 13, 11 a.m. - 12 noon PST / 2 - 3 p.m. EST

To learn more, click here.

Edison Awards Steering Committee Spotlight

Tim Fiala

Senior Vice President, Text100

Tim Fiala is a currently a senior vice president with global communications consultancy TEXT100 where he advises technology clients on developing differentiated messaging platforms that translate business strategy and vision into market leadership. He has developed award-winning integrated communications campaigns that work across paid, earned, social and owned media channels.

Mr. Fiala is a graduate of Northwestern University's Medill School of Journalism and is the recipient of two New York Press Association awards for reporting and photography.

To learn more about Tim Fiala, or any of the other Edison Awards Steering Committee members, click Here