"The First Mile:
Launching Great Ideas Into the Market"
Scott Anthony of Innosight to Present
One of the featured presentations during the April 29-30 "Meet the Innovators Forum" in San Francisco will be given by Scott Anthony, Managing Partner of Innosight. His new book, "The FIRST MILE," is expected to be published during the week of the Edison Awards events.
That first mile-where an innovation moves from an idea on paper to the market-is often plagued by failure. Less than one percent of ideas launched by big companies end up having real impact.The ideas aren't the problem. It's the process. In his presentation, Scott will show how you can build the knowledge and confidence to travel this perilous-but ultimately promising-terrain. Participants will learn:
* A new tool for evaluating your idea's strengths and weaknesses,
* Why "spinouts," "wrong turns," and other challenges commonly trip up innovation -- and the practical strategies you can use to avoid them, and
* Why innovators need to embrace chaos in an age of constant change-and other essential leadership skills.
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