Strong Gains Experienced in Sporting Goods Run/Fitness Segment | |
 The Sporting Goods Channel Run/Fitness segment has been experiencing significant growth, according to the latest data from the Leisure Trends Group. This segment, representing retail sales of $10 billion, has experienced double-digit growth over the past three years, with 2012 experiencing an 18% increase vs. 2011.
Each of the categories within this segment, footwear, apparel, and accessories, have averaged double-digit growth rates, with footwear leading the way with a 20% avg. annual growth rate. The majority of growth is being driven by increases in unit sales (and not through price growth), further indicating that the Sporting Goods Channel Run/Fitness segment is very healthy.
Some of the fastest growing categories on a percentage basis include Pods/Fitness Trackers, Womens' Headwear, Womens' Cross Training Shoes, MP3/Music Accessories, and Womens' Eyewear.
As a member of NSGA, you can gain access to this type of information, in addition to a deeper level of analysis, at no cost through our partnership with Leisure Trends Group. If you are interested in this highly valuable data, please contact Dustin Dobrin, NSGA Director of Research & Information, at (847) 296-6742, ext. 1170 or ddobrin@nsga.org.
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Team / Institutional Dealer Input Requested: 2013 Outside Sales Compensation Survey | |
NSGA is excited to announce the 2013 Team / Institutional Dealer Outside Sales Compensation Study. As you know, dealers increasingly must evaluate compensation and benefits for outside sales personnel. This study will help you benchmark how your costs and compensation for outside salespeople compare to the rest of the industry. NSGA last completed a similar study in 2003.
In an effort to meet the evolving needs of team / institutional dealers, we are asking all dealers with outside salespeople to please fill out the survey (which will take approximately 20 minutes to complete). All responses are confidential and will be used in summary form only. Once the study is complete, all survey responses will be destroyed.
Please fill out the survey by clicking on the following link: https://www.surveymonkey.com/s/SN9YMXP
By participating in this study the results will be available to you at no cost! Upon request, NSGA will also provide you a personalized report which benchmarks your organization to the team / institutional dealer industry. Since dealers are a unique group within the sporting goods world, this comprehensive study will also be presented at the 2013 Management Conference & Team Dealer Summit in Palm Beach Gardens, Fla. on May 7.
Collection of survey responses will remain open until Friday, March 8. Thank you in advance for participating and contributing to the success of this study!
Please feel free to direct any questions to Dustin Dobrin, NSGA Director of Research & Information, at (847) 296-6742, ext. 1170 or ddobrin@nsga.org.
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January CPI for Sporting Goods Decreases -0.9% vs. January 2012 |
The CPI for Sporting Goods decreased in January (-0.9% change vs. Jan. 2012). This is first decrease after 4 months of being flat or increasing. The Sporting Goods CPI for the 2012 calendar year ended at 91.9, -1.1% vs. 2011, while all items finished the 2012 year +2.1%.
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Last Month's Survey Results: Measurement of Advertising Impact |
Thank you to all who participated in last month's quick survey regarding the judgment of your success at generating impactful advertising. The results show that the majority of respondents (64%) either believe they are not successful at generating impactful advertising or simply do not know. 21% of respondents feel they are moderately-to-very successful. For some key areas to think about when developing advertising for your business, please click here to review the article from last month's newsletter.
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Sporting Goods Industry Hall of Fame Nomination Deadline - March 15 |
If you know a leader, innovator or icon with more than 20 years' experience in the sporting goods industry, nominate him/her for the 2014 class of the Sporting Goods Industry Hall of Fame! Nominations for the 2014 class of the Hall of Fame must be submitted by Friday, March 15! Click the links below to learn all of the qualifications, and nominate someone today!
Retailer / Dealer Requirements
Manufacturer Requirements
And don't forget to help welcome the 2013 class into the Hall of Fame by attending the 2013 NSGA Management Conference & Team Dealer Summit, May 5-8 at PGA National Resort & Spa in Palm Beach Gardens, Fla. More information can be found at www.nsga.org/conference.
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See Who Is Registered for the 2013 Management Conference & Team Dealer Summit |
Visit the conference website, www.nsga.org/conference, to see a list of companies already registered for the event. Register today to secure your spot on the list of sporting goods companies planning to attend the conference. Don't miss out on your chance to connect with colleagues and hear from some of the pre-eminent names in the industry.
Get added to the list, register today!
CLICK HERE TO REGISTER FOR THE EVENT
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