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July 6th, 2016
DCVB Partner Newsletter
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The highway is open for business! The highway bridge and roundabouts opened on Friday morning July 1. I have to admit my heart skipped a beat seeing the traffic flow over the bridge and make its way north. Although I think Sturgeon Bay did a great job with the traffic, it was getting to be just a bit too much to move the volume through the city comfortably, in my opinion.
Happy 4th a tad bit late. What a glorious weekend it was with the weather. We had our two sons and their families up for the fourth. We spent the day in Baileys Harbor, parade, food, beverages, food, great music, food, did I mention all the great food?? My three-year old grandson said at least ten times, "best day ever!" I have to admit it was a pretty great one!
So what's next? I noticed as we drove all over the county this past weekend that the cherry trees are just loaded with fruit. The harvest should be in the next few weeks, bringing the next huge wave of visitors into the county. With all of the great music, theater, art shows, and recreational opportunities that abound, I think there just might be a lot of little boys and girls saying "best day ever" in the coming months!
Enjoy the summer; this is our time.
Best Regards,
Jack Moneypenny, President/CEO
920-818-1131
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MARKETING & SALES
Michelle Rasmusson, Director
LODGING PACKAGE REQUEST - SO DELICIOUS, SO DOOR COUNTY
Offer a culinary-themed lodging package from September 3 - October 23rd
and receive a listing on DoorCounty.com
Attention Non-Lodging Partners: Dramatically boost YOUR exposure by working together with a Lodging partner and at least one other DCVB Tourism Industry Partners to create an enticing package that will help get all of you noticed! Call your Lodging friends TODAY and let them know that you would love to work with them.
CLICK HERE for details on requirements and how to participate in our most popular fall promotion. Deadline to submit package material is Friday, July 15th.
CO-OP ADVERTISING OPPORTUNITIES
General Advertising
-September eNewsletter - 4 spots left (Partner Feature, Ad or Article) $250-$850
-DCVB Lobby TV Spot (:30 spot) $100/month or $50/week
Event Promotion
-eNewsletter Featured Event (sent to over 200K subscribers) $100
-Events Page Featured Event (2nd most visited page on DoorCounty.com) $250
Social Media Advertising
-Social Posts (FB, Twitter, Instagram) $75 - $350
-Two-week social ad campaign (FB, Twitter, Instagram) $250 - $750
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COMMUNICATIONS & PR
Jon Jarosh, Director
Press Trips Update
We had two successful media tours last month and are in the planning stages for our three remaining tours, scheduled for August 23-26, September 12-15 and October 17-21. Since our media marketing program with Geiger & Associates Public Relations began in 2007, we've generated nearly $15.5 million worth of publicity for Door County through earned media coverage. View PDFs of the more than 1,600 articles and stories that have been written via Google Drive here. New articles are added each month.
Media Coverage Highlights
Wisconsin Secretary of Tourism Stephanie Klett talked about Door County's Washington and Rock Islands in a radio interview on WTMJ AM 620 last month. Listen to the interview from WTMJ online here. The Door County segment begins around the 3:16 mark.
Wisconsin Secretary of Tourism Stephanie Klett talked about Wisconsin beaches in a radio interview on WTMJ AM 620 last month, including Schoolhouse Beach on Washington Island. Listen to the interview from WTMJ online here. The Schoolhouse Beach segment begins around the 3:00 mark.
Wisconsin Public Television's popular program Wisconsin Hometown Stories featured an episode all about Door County that premiered on WPT June 24, 2016. Watch the complete episode online from Wisconsin Public Television here.
Door County's infamous cherries were mentioned in a story about Wisconsin's culinary and beer heritage on HuffingtonPost.com. Check out the complete story online here.
WLUK FOX 11's morning show reporter Lauren Kalil was in Door County on June 29, 2016 to shoot four live segments in and around Sturgeon Bay. Watch the segments from the Good Day Wisconsin program on Fox11Online.com here.
Travel journalist Jeff Game talked up Door County's music scene and other hot spots in an article that was published on Examiner.com. Check out the story here.
One More Note
In case you missed it in our last newsletter, we've welcomed a new employee to the DCVB team. Jen Rogers started on June 20 as our Communications & PR manager. She'll be working on communications & PR related projects as well as handling administrative duties for our board of directors and various committees. Jen can be reached at jen@doorcounty.com or by phone at 920-818-1134.
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MEMBERSHIP
Phil Berndt, Director
Partnership Fridays are Back!
We are very pleased to announce the return of Partnership Fridays! This is your chance to interact and personally promote your business to visitors in our Welcome Center. There are two time slots available each Friday: Morning (9:00 AM until 11:00 AM) and Afternoon (1:00 PM until 3:00 PM) through the end of October. This is as a fantastic value-added opportunity to make the most of your membership dollars. For dates, times or details, please contact Yvonne at yvonne@doorcounty.com or call (920) 818-1139.
Raffle Tickets are now on sale at our Welcome Center - or, let us know and we'll swing by!
Here's what YOU could Win!
GRAND PRIZE - valued at $3,245
($50 new member setup fee waived if applicable)
$500 in Co-Op Advertising Credits - $500
Additional Photos and Text on InnLine Page - $100
2ND PRIZE
($50 new member setup fee waived if applicable)
3RD PRIZE
($50 new member setup fee waived if applicable)
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WELCOME CENTER
Our sincerest thanks for keeping your Vacancy Calendars updated and letting us know if you had any availability for the weekend. Thanks to you, we were able to efficiently help everyone find a place to stay IN Door County this past weekend. Keep Up The GREAT Work!
If you ever need any help with your calendar or filling last minute cancellations or unusual vacancies, please don't hesitate to ask. 920-493-4456 or info@doorcounty.com
Niche Brochures
Our updated Niche Brochures have arrived! If you haven't already requested them, let us know and we'll have them dropped off in our next delivery: info@doorcounty.com
Order Visitor Guides BY Wednesday NOON
If you need Visitor Guides for the weekend - especially before the big holidays - Please get your request into us No Later Than NOON on Wednesdays and the Paper Boy will do their best to get them to you! E-mail- Jennifer@doorcounty.com to request a delivery. 25 Books in each Case/Box.
Do We Have Your Updated Brochure/Rack Card?
With more than 60,000 visitors using our Welcome Center each season, don't underestimate the exposure you get by having your printed Brochure or Rack Card in our lobby! This is a Member Benefit offered at no additional charge. To learn more, c ontact Mary Beth at marybeth@doorcounty.com or by calling our Welcome Center at 920-743-3346 |
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