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June 22nd, 2016
DCVB Partner Newsletter
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This week I am in New Orleans as the first endeavor with our joint marketing partnership with the Green Bay CVB. We have a booth at IPW, the international travel show. We have 47 appointments spanning 3 days. Green Bay told me in the past years many of the appointments coming to their booth asked how far Door County was from Green Bay. This will give us a great opportunity to see how valuable this show could be for Door County.
Big thanks to Phil Berndt on our team who set up two J-1 Visa Social Security Card Sign-up Days with the Social Security Administration to accept card applications here in Door County. In years past each employer needed to travel to Green Bay with their J-1 students (without an appointment) to apply. Our Sign-up Days save our employers hundreds of hour and thousands of miles by cutting out the unnecessary travel. On Tuesday June 14, they accepted applications from 117 students and expect to register another 100 or more on June 28 at the Ephraim Village Hall. If your J-1 student needs to apply for their Social Security Card, contact Phil Berndt at phil@doorcounty.com to request an appointment on the 28th. Only a few afternoon appointments are still available. (Click HERE for SS Application Forms and Information.)
We have a new employee scheduled to start at the DCVB on June 20. Jen Rogers has been hired as the Communication & PR Manager. Jen will be working with Jon Jarosh in his department. When I joined the DCVB 9 years ago this October, there were 12 full time employees and two summer part time employees. Today, including myself we have 13 full time employees and one summer part time employee. We have a great team that is cross trained and ready to do whatever is necessary to get the job done. I am excited to welcome Jen to the Bureau.
If you haven't dropped off your rack cards for this season, please do so as quickly as you can. The lobby gets busier each week and we can't give you the great exposure of a lobby presence unless we have your rack card. This benefit is included in your bureau membership.
On June 15, the senior staff met to do a partner review. This is where we sit and talk about the external partners we hire to help us market Door County on your behalf. As a part of this conversation we started talking about all the "new" businesses, expansions, and product that is happening around the county. WOW! This place is rockin'. I would like to thank all of you for giving us a great product to market to our audience.
Best Regards,
Jack Moneypenny, President/CEO
920-818-1131
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MARKETING & SALES
Michelle Rasmusson, Director
INFO REQUEST - 2016 CULINARY GUIDE
If you haven't already, please let us know if you'd like to be listed in our Culinary Guide brochure that accompanies our fall seasonal promotion So Delicious, So Door County. To view last year's brochure, click HERE.
Yes, I'd like a general listing in the Culinary Guide (Must indicate which category(s) you would like to be listed under: 'Wineries, Breweries, Distilleries & Cider House', 'Field to Table/Organic', 'Made in Door County', 'Locally Caught & Served', 'Orchards & Farm Markets', 'Cooking Schools', 'Sundae Drive').
Deadline to submit culinary guide info is Friday, June 24th. Questions? Contact Laura Bradley at laurab@doorcounty.com.
CO-OP ADVERTISING OPPORTUNITIES
General Advertising
-September eNewsletter - 4 spots left (Partner Feature, Ad or Article) $250-$850
-DCVB Lobby TV Spot (:30 spot) $100/month or $50/week
Event Promotion
-eNewsletter Featured Event (sent to over 200K subscribers) $100
-Events Page Featured Event (2nd most visited page on DoorCounty.com) $250
Social Media Advertising
-Social Posts (FB, Twitter, Instagram) $75 - $350
-Two-week social ad campaign (FB, Twitter, Instagram) $250 - $750
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COMMUNICATIONS & PR
Jon Jarosh, Director
Jen Rogers Hired as Communications & PR Manager
We have a new addition to our DCVB staff. Joining the DCVB's Communications & PR department is local resident Jen Rogers. Jen has a BA degree from The University of Wisconsin-Green Bay in Communications with emphases in Public Relations and Electronic Media with a double minor in Graphic and Corporate Communication. She has strong roots to the county dating back to the 1850's when her great-great-grandfather came over from Norway. Her family still owns part of the property the family settled on. She is very passionate about Door County and is excited to share that passion as part of the DCVB team. Jen can be reached at jen@doorcounty.com or 920-818-1134.
Press Trip Update
We are in the middle of our summer press trip, which began on Monday and runs through Friday. We are showcasing many of Door County's summer attributes and scenic beauty, both on land and on the water. This is our fourth press trip of the year. Since this media marketing program with Geiger & Associates Public Relations began in 2007, we've generated more than $15.3 million worth of publicity for Door County through earned media coverage. View PDFs of the more than 1,600 articles and stories that have been written via Google Drive here. New articles are added each month.
Explore The Door - Ziplining Door County Episode Released
The newest episode of Explore The Door is out! Join host Jon Jarosh for some high-flying zip line fun with three of Door County's zip line tour companies in this episode of Explore The Door, a video travel show about Door County. Watch it on our YouTube channel or Vimeo channel.
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MEMBERSHIP
Phil Berndt, Director
Final J-1 Student Social Security Card Sign-up Days for 2016 - June 28th
Raffle Tickets are now on sale at our Welcome Center - or, let us know and we'll swing by! Tickets are $50 each, with 100% of the proceeds benefiting the Carole Counard Scholarship fund, Here's what YOU could Win!
GRAND PRIZE - valued at $3,245
($50 new member setup fee waived if applicable)
$500 in Co-Op Advertising Credits - $500
Additional Photos and Text on InnLine Page - $100
2ND PRIZE
($50 new member setup fee waived if applicable)
3RD PRIZE
($50 new member setup fee waived if applicable)
Partnership Friday's is Back!
We are very please to announce the return of Partnership Friday's! Partnership Friday's is an opportunity to personally promote your business to visitors in our Welcome Center on a Friday between the first Friday in June and the last Friday of October. There two time slots per Friday that are available (9:00 AM until 11:00 AM) and (1:00 PM until 3:00 PM). This is as a fantastic value added opportunity for your membership dollars. For more to learn more or to sign up, please contact Yvonne Torres at yvonne@doorcounty.com or (920) 818-1139.
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PUBLICATIONS & INNLINE
Cathy Lynch, Manager
WINTER GUIDE ADVERTISING OPPORTUNITIES
Ad space in the 2016-17 Winter Guide is going fast, but there is still space available if you act fast. Due to size limitations, display ads in this supplemental guide are accepted on first-come-first-served basis until all available space is filled, so don't delay! Click HERE for Information & Ad Commitment form.
Deadline for Ad Commitments is Thursday, June 23. Ad art is due Thursday, June 30.
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WELCOME CENTER
ATTN: INNKEEPERS
If your Vacancy Calendar isn't automatically updated by your reservation software, please make a special note during these busy times to diligently verify that your InnLine Calendar is kept current and updated as soon as you are filled. Not only will it save you the trouble of answering the phone, it will also minimize the frustration of potential visitors. Unfortunately, with the ease of updating this information online, not keeping it up-to-date not only reflects poorly on You but, it lowers our collective reputation as a premier travel destination. If you need help with any of this, please don't hesitate to ask. 920-493-4456 or info@doorcounty.com
Niche Brochures
Our updated Niche Brochures have arrived! If you haven't already requested them, let us know and we'll have them dropped off in our next delivery: info@doorcounty.com
Order Visitor Guides BY Wednesday NOON
If you need Visitor Guides for the weekend - especially before the big holidays - Please get your request into us No Later Than NOON on Wednesdays and the Paper Boy will do their best to get them to you! E-mail- Jennifer@doorcounty.com to request a delivery. 25 Books in each Case/Box.
Do We Have Your Updated Brochure/Rack Card?
With more than 60,000 visitors using our Welcome Center each season, don't underestimate the exposure you get by having your printed Brochure or Rack Card in our lobby! This is a Member Benefit offered at no additional charge. To learn more, c ontact Mary Beth at marybeth@doorcounty.com or by calling our Welcome Center at 920-743-3346 |
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