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June 8th, 2016
DCVB Partner Newsletter
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We start this newsletter on a sad note this week. One of the Wisconsin Department of Tourism's Regional Tourism Specialists, Patrick Reinsma passed away unexpectedly last Thursday evening. Patrick was 44 years old and serviced the southwest area of the state. We have known and worked with Patrick over the years and his death is a profound loss for the department, tourism all over the state, as well as anyone who knew him. Please keep Patrick's family in your prayers.
We are less than a month out from the reopening of Hwy 42/57. The DOT has assured us that they are on target to open the highway before the July 4th weekend. Although the city of Sturgeon Bay has done a great job of moving traffic, especially during peak times, the delay has been frustrating for some of our visitors. I appreciate all of the phone calls and emails relaying concerns from the visitors on this construction but please assure them there is an end in sight. Once again, I believe that the silver lining is that many visitors are getting an opportunity to see the beautiful amenities Sturgeon Bay has to offer.
As many of you may know, Christine Salmon, the executive assistant at the bureau left at the end of April. We opted to reinvent that position as a hybrid position that does administrative work 15-20 % of the week and will work directly with Jon Jarosh as a Communication/PR manager for 80-85% of the week. We had many great applicants for the position and opted for what we believe is the very best candidate for the position. Her name is Jennifer Rogers. Jen is a proud CTA (she took the class in June of 2015) and has a degree from UWGB in communications with an emphasis in PR and electronic media. She has deep family roots in Door County and is very excited to join our team. Jen will start on June 20. Please join me in welcoming Jen to the DCVB.
Best Regards,
Jack Moneypenny, President/CEO
920-818-1131
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MARKETING & SALES
Michelle Rasmusson, Director
CO-OP ADVERTISING
General Advertising
- Only 1 spot left! August eNewsletter (Partner Feature, Ad or Article) $250-$850
- DCVB Lobby TV Spot (:30 spot) $100/month or $50/week
Event Promotion
- eNewsletter Featured Event (sent to over 200K subscribers) $100
- Events Page Featured Event (2nd most visited page on DoorCounty.com). $250
Social Media Advertising
- Social Posts AND Social Ads (FB, Twitter, Instagram) $75 - $750
Our Door County: Destination Door
Experience Door County through the eyes of our residents in this ongoing series of "Our Door County" videos. Destination Door explores what tourism means to county residents, seasonal residents, visitors and the businesses and charities that exist in Door County, set against the backdrop of Door County's breathtaking scenery.
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COMMUNICATIONS & PR
Jon Jarosh, Director
Media Relations
Media assistance has been provided to 8 journalists/media outlets thus far in June by providing images, information, on-air/on-camera interviews and/or support for Door County based articles and stories. A few highlights included AAA Living and Northwest Quarterly magazine. Our spring media campaign also continued with in-studio media appearances on six TV and radio stations in Madison, Milwaukee, Janesville and Rockford earlier this week.
Media Coverage Highlights
FOX 32 WFLD in Chicago featured Door County and highlighted local foods during an in-studio interview on their morning news show Friday May 27, 2016. Watch the online version of the clip here.
Upcoming Press Trips
Our media marketing program is in full swing and we have two press trips coming up this month. The first is an islands and lighthouses themed trip that will take place June 16-19, and a summer themed trip will take place June 20-24. It's a great time of year to showcase our county to travel journalists and show them how special of a place Door County is!
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MEMBERSHIP
Phil Berndt, Director
Travel Green Wisconsin Certification Workshop - TONIGHT! - June 8th - Baileys Harbor
In case you missed the previous announcements, this evening from 5-6pm at the Baileys Harbor Town Hall, David Spiegelberg, Regional Tourism Specialist with the Wisconsin Department of Tourism, will return to Door County to encourage local business owners to join the ranks of Aldo Leopold and Gaylord Nelson and help lead Wisconsin into a sustainable future by becoming Travel Green Wisconsin Certified. Click HERE for Additional Details!
J-1 Student Social Security Card Sign-up Days - June 14th & 28th
If you have J-1 Visa students that need to apply for a Social Security Card - make an appointment to bring them in to the Ephraim Village Hall on June 14th or June 28th! We will have representatives here from the Social Security office in Green Bay to help get your J-1 students signed up to get their Social Security Cards. Click HERE for Details!
JobsInDoorCounty.com
As a member of the Door County Visitor Bureau you are invited to post your job opening on our job website at: www.jobsindoorcounty.com - Free of Charge!
Are you looking for employees?
The Door County Job Center would like to remind you that you can have your own job fair at the Door County Job Center free of charge. They can set up a table for you inside of the resource room and they have meeting rooms if you would like to do onsite interviews. So far they have three employers taking advantage of this opportunity this summer. Does this sound like something your business would like to do? If so, please contact Missy Forry at: MForry@WeAreHopeInc.org or by calling 920-743-7273. If they get enough interested employers, they would even consider holding a mini job fair to attract more applicants.
DCVB Annual Meeting Announced
Click the iCal icon to add an Annual Meeting reminder to your calendar!
Raffle Tickets are now on sale at our Welcome Center - or, let us know and we'll swing by! Tickets are $50 each, with 100% of the proceeds benefiting the Carole Counard Scholarship fund, Here's what YOU could Win!
GRAND PRIZE - valued at $3,245
($50 new member setup fee waived if applicable)
$500 in Co-Op Advertising Credits - $500
Additional Photos and Text on InnLine Page - $100
2ND PRIZE
($50 new member setup fee waived if applicable)
3RD PRIZE
($50 new member setup fee waived if applicable)
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CERTIFIED TOURISM AMBASSADOR
Yvonne Torres, CTA Program Manager
Upcoming Classes
There is only one more class scheduled prior to the start of the busiest time of our season. There are still seats remaining but don't wait long - these tend to fill up quickly!
Monday, June 27
Trueblood Performing Arts Center, Washington Island
Registration is due 10 days prior to each class. You can register yourself online at www.CTANetwork.com and click on "Become a CTA", then follow the prompts to select your preferred class here in Door County!
For more information on the CTA program and how it can benefit your business, contact Yvonne Torres, CTA at yvonne@doorcounty.com or (920) 743-4456.
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PUBLICATIONS & INNLINE
Cathy Lynch, Manager
WINTER GUIDE ADVERTISING OPPORTUNITIES
Last week we sent out email blasts to the membership requesting your winter hours, and notifying you of the opportunity to advertise in this publication. Ad space is going fast and always fills up before the deadline for ad commitments. Due to size limitations, display ads in this supplemental guide are accepted on first-come-first-served basis until all available space is filled, so don't delay! Click HERE for Information & Ad Commitment form.
Deadline for Ad Commitments is Thursday, June 23.
WINTER HOURS
If you have not already done so, please e-mail your Winter Business Hours to Cathy Lynch at: cathy@doorcounty.com. There is no cost to be listed but we must have your confirmation and winter hours to participate.
NOT OPENING THIS WINTER?
It is equally important to let Cathy know that you will NOT be open this winter so valuable time isn't wasted trying to hunt you down for winter hours. Use this link to let Cathy know that you will NOT be open.
WINTER EVENTS
If you have winter events you want included in the Winter Guide, please email them to events@doorcounty.com.
If you have any questions about participating in the Winter Guide, please contact Cathy Lynch at cathy@doorcounty.com or call her at 920-818-1135.
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WELCOME CENTER
Niche Brochures
We are looking forward to the arrival of the new Niche Brochures next week. If you haven't already requested them, let us know and we'll have them dropped off as soon as they arrive! info@doorcounty.com
Order Visitor Guides BY Wednesday NOON
If you need Visitor Guides for the weekend - especially before the big holidays - Please get your request into us No Later Than NOON on Wednesdays and the Paper Boy will do their best to get them to you! E-mail- Jennifer@doorcounty.com to request a delivery. 25 Books in each Case/Box.
Do We Have Your Updated Brochure/Rack Card?
If you dropped off your updated brochures/Rack Cards - Thank You! - Traffic is picking up in the Welcome Center and, in spite of the technology, many visitors still enjoy looking through your printed materials to look for something new to try this year. If you haven't gotten them to us, yet, we can hold a case of lodging brochures or up to 500 brochures or rack card for our non-lodging members. Don't miss out on the exposure - it gets really busy once we hit July!
Questions about brochures? Contact Mary Beth at marybeth@doorcounty.com or by calling our Welcome Center at 920-743-3346 |
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