Feb 3rd 
2016

DCVB Partner Newsletter
  
 
I have a couple of items for you to put on your calendar this week. Please take a moment and put these two events on your calendar today.
 
National Travel and Tourism Week will be May 1-7, 2016. The DCVB will hold the Tourism Week Breakfast on Tuesday May 3rd. We are still working on the details so place, time, speaker, etc., will be coming soon to you. 
 
The Door County Tourism Education Summit will be making a return in April this year. We have confirmed the date of April 6, 2016 for a day long summit on tourism and marketing trends at the Stone Harbor Resort. (Click HERE to Save the Date to your calendar) We are separating the summit from National Tour and Travel week because so many people felt a bit earlier in the year would work better for them. We are starting to put together the breakout sessions and how the day will lay out. If you have a specific topic you would like us to look at including and its feasible, we will see what we can do.
 
It looks as though we will get a bit more snow to add to the base for our winter outdoor activities. If you are shoveling, please stay safe and take frequent breaks.
 
Best Regards,
Jack Signature
  
Jack Moneypenny, President/CEO
920-818-1131

MARKETING & SALES

Michelle Rasmusson, Director

Co-op Advertising Opportunities
Last call to sign up - Midwest Living Magazine
  • Ad will be part of a 6-page insert
  • Circulation of 147,000 (Chicago and WI)
  • 1/6 page ad ($1,100); 1/4 page ad ($1,850)
Additional Opportunities
  • eNewsletter sent to over 200,000 subscribers (3 spots left in Mar, 1 spot left in July, 1 spot left in Aug) $100 - $850
  • WI Bride Magazine (16,000 distribution, fall/winter issue) $400
  • Social Media Posts on DCVB platforms
  • Social Media 2-week ad campaign utilizing DCVB's reach and audience
  • Trip Advisor ad on Door County page $600
  • Featured event on DoorCounty.com $250
  • DCVB Lobby TV Ad $100
View the full 2016 Co-op Plan and download the CONTRACT to secure your ad space today. All opportunities are on a first come, first serve basis.
 
Questions? Contact Laura Bradley at 920-818-1137 or [email protected]
 
Michelle Rasmusson: 920-818-1132
Laura Bradley920-818-1137

COMMUNICATIONS & PR

Jon Jarosh, Director

Media
Media assistance was provided to 24 journalists/media outlets in January by providing images, information, on-air/on-camera interviews and/or support for Door County based articles and stories. A few highlights included the Chicago Tribune, Milwaukee Journal Sentinel, TravelWisconsin.com and the Journal & Topics newspaper group.
 
Media Coverage Highlights
The recently released Circle Wisconsin 2016 Tour Planner prominently features Door County, including on the cover, in several photos and in articles in the guide.
 
Door County was one of eight destinations featured in an article titled "8 Honeymoon Spots by Sunset" in the Winter 2015 issue of The Knot magazine. Check out the online version of the story on TheKnot.com here.
 
Door County was the focus of a feature article in the Holiday 2015 issue of Travelgirl magazine. View a clipped version of the article, here.
 
Door County outdoor recreation was the subject of a feature article in the January 2016 issue of Cobb Life magazine. Check out the online version of the story on the magazine's website, here.
 
Sturgeon Bay was the focus of a winter travel article titled "Sturgeon Bay's Snowy Getaway" in the February 2016 issue of Brava Magazine. Check out the online version of the story on bravamagazine.com here.
 
Jon Jarosh: 920-818-1133

MEMBERSHIP

Phil Berndt, Director

COUNTERFEIT BILLS discovered in Sturgeon Bay this Week!
Counterfeit $100.00 bills have been discovered in Sturgeon Bay this week. Pay close attention to all currency: counterfeit $20.00, $50.00 and $100.00 bills are appearing in Northeast Wisconsin. They appear to be $20, $50 or $100 bills copied onto washed one dollar bills. The bill tests good with a counterfeit pen, but may not pass a cash counter. The bills do not have a security thread, or portrait watermark.  The 20, 50 or 100 on the front lower right does not change in light or during movement as it should (the shifting color ink).  The paper feels very thin and waxy, as if it had been washed.

Two serial numbers that seem to be appearing on these bills are: 
FK 16028402 B  and  AB 62479861 F
 
Please remain alert for these washed $20.00, $50.00, and $100.00 bills that are showing up frequently in Door County, Green Bay and the Valley. 

(Our thanks to Baylake Bank for sharing this important update with us!) 

Strength in Numbers
It is our collective efforts to promote Door County that make us so effective so, as you make new friends in our business community, please let them know how important their support really is.  You just never know what is going to tip the scales in our favor when someone is deciding where their next trip is going to take them - and it could be one little thing about that business that gets them up here - and into YOUR business while they are HERE!

For everyone's convenience, membership information and applications are available on our members site at: members.doorcounty.com or by giving us a call or sending an email:

Ideally, offer to have us reach out to them - and then let us know who we should contact. 
Please know we will NEVER pounce on anyone or make them feel pressured - we're here to help.
 
* Yvonne Torres, Member Liaison & New Member Services: 920-818-1139 or 920-493-2262
Phil Berndt, Membership Director: 920-818-1136
 

CERTIFIED TOURISM AMBASSADOR PROGRAM        Door County Certified Tourism Ambassador Program

Christine Salmon, Program Coordinator


 

BECOME A CTA
If you haven't become a Certified Tourism Ambassador, yet, or know someone who should.... please visit www.CTANetwork.com to register for one of the 7 classes scheduled in 2016.  The $25 fee includes class materials, 4-hour training, Certificate, and gold CTA pin.  The training is informative and interactive, teaching about Door County history, tourism, attractions, resources & customer service.

We look forward to seeing you in a class soon!  CTA Star Pin with Shadow


2016 Upcoming Classes
Tuesday, February 23, 8:30 am - 1:00 pm
High Point Inn, Ephraim

Wednesday, March 9, time & location TBD

Thursday, April 21, time & location TBD

Tuesday, May 24, 12:30 - 5:00 pm
The Clearing, Ellison Bay

Monday, June 27, 9:30 am - 2:30 pm
Trueblood Performing Arts Center, Washington Island


For more information on the CTA program and how it can benefit you and your business, please contact Christine at [email protected] or (920) 818-1134.