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There are no big announcements or news items from me this week. The staff and I have been working on next year's Strategic Plan and budget. We still have a ways to go, but it seems to be falling into place.
It's never too early to invite you to the Annual Dinner. Please hold Wednesday October 28 for the DCVB annual meeting and dinner. More details in the coming newsletters, but please hold that date.
I know Phil is posting information on the Fall Tourism Conference in the membership area. If you haven't gone to this conference it's generally about 200+ attendees and some good relevant tourism information. The conference is November 5 & 6 in Oshkosh this year. We hope to see some of you there.
The supplemental Winter Guide is printed and a big thanks to the marketing department for getting this completed by September 1st this year to reach our goal. This gives many Fall visitors the opportunity to pick one up and see that Door County is open during the Winter so they can hopefully return. You should start seeing them around the county in the next week or so.
Thank you all for a great season so far.
Best Regards,
Jack Moneypenny, President/CEO
920-818-1131
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MARKETING & SALES
Michelle Rasmusson, Director
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So Delicious, So Door County Fall Promotion (Sept 5 - Oct 25) 
If you are still interested in offering a Lodging Package or participating in Restaurant Week (Sept 20-26), please contact Laura Bradley at laurab@doorcounty.com or by calling Laura at (920) 818-1137.
Lodging Package Info
Restaurant Week Info
Co-op Advertising
Give your current marketing plan a boost with our 2015 Co-op program.
- WI Gazette: 4 spots left in 9/24 issue ($115); 25k circulation throughout SE WI.
- Monthly eNewsletter: 2 spots left in Oct, 3 spots left in Nov ($500); sent to approx. 200k subscribers.
- Trip Advisor: 3 spots left in Oct, 2 spots left in Nov ($600).
- Social Media Posts: Inquire for availability ($50-$250).
View full co-op plan, here.
Questions? Contact Laura Bradley at 920-818-1137 or laurab@doorcounty.com
See Your Self(ie) in our Light 
One of the many great ways we have to showcase our businesses, local flair, and fabulous destination is through user generated content. From now until September 15th we are holding a See Your Self(ie) in our Light contest. Help us encourage visitors to snap a selfie at your business by posting a printer-friendly poster and encouraging your guests and customers to upload their entries on our Facebook Page at: Facebook.com/DoorCountyWisconsin or by going directly to the contest page at: woobox.com/aurywg
Watch for similar promotions this Fall and Winter!
Michelle Rasmusson: 920-818-1132
Laura Bradley: 920-818-1137
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COMMUNICATIONS & PR
Jon Jarosh, Director
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Media
Media assistance was provided to 21 journalists/media outlets in August by providing images, information, on-air/on-camera interviews and/or support for Door County based articles and stories. A few highlights included AAA Living, TravelWisconsin.com, WRJN Radio, Men's Journal, Chicago Tribune, Associated Press Canada and Delta Sky Magazine.
Explore The Door Travel Show - New Episode
Ever wonder how the goats got their start on the roof of Al Johnson's Swedish Restaurant? Or how they get up there in the morning? Check out the newest episode of our Explore The Door video travel show as I visit Al Johnson's Swedish Restaurant & Butik in Sister Bay for an informational tour. Watch it on our YouTube channel or Vimeo channel.
Media Marketing Program Update
Our press trip program with Geiger & Associates Public Relations continues later this month from September 14-17 with a photography themed press trip. We have already conducted 6 trips this year, with 2 more to go including the aforementioned photography themed trip. If you are interested in hosting journalists at your business on one of our tours, please let me know.
The Door County Advocate ran a great story about our media marketing program in their August 26, 2015 issue. Check out the online version of the story here.
To date, our press trip program has generated $14 million worth of media coverage and over 1.1 billion impressions for Door County. View PDFs of the more than 1,450 articles that have been written via Google Drive here. New articles are added each month.
Media Coverage Highlights
The Door County Fish Boil was featured in a National Public Radio story that originally aired during NPR's Morning Edition show on August 18, 2015. Read more and listen to journalist Amanda Vinicky's story on npr.org here.
Door County's Newport State Park was highlighted in an article that ran in the San Diego Union Tribune on August 18, 2015. Read the online version of the story online here.
Travel journalist Wendell Brock's story on Door County cherries continues getting picked up by various news outlets around the country, including the Duluth News Tribune, the Tyler (TX) Morning Telegraph, the Texarkana Gazette and the Pocono (PA) Record. His story first ran in the Atlanta Journal Constitution back in July.
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MEMBERSHIP
Phil Berndt, Director
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Wisconsin Fall Tourism Conference - Nov 5 & 6 in Oshkosh
 Please plan on joining us for an inspirational and educational Wisconsin Fall Tourism Conference in Oshkosh November 5th & 6th that will help you punch your ticket to success. General session speakers include Wisconsin native and leadership development guru Jack Harkins and Wisconsin Department of Tourism Secretary Stephanie Klett. There will be breakout sessions on mobile, digital and event marketing, Destination Marketing Association International's DestinationNEXT study, digital trends, craft beer & cheese tourism, and room tax law.
Conference registration will be available online in mid-September but until then, please mark your calendars now and plan to join us in November!
Make your room reservations NOW by calling the Best Western Premier Waterfront Hotel & Convention Center at 1-855-230-1900 *Ask for the $99/nightWI Fall Tourism Conference rate.
We hope to see you there!
Click the iCal icon to add a reminder to your calendar!
Upcoming DCVB Programs & Deadlines
Add these dates to your calendar!
- Visitor Guide Open House Information Sessions - Mon, Sep 14th & Wed, Sep 16th DCVB Offices, Sturgeon Bay, 8:30am to 4:00pm. (Or, better yet, don't wait! You can stop in any time but, if you call us first, we'll make sure we are available! The sooner, the better.)
- 2016 Visitor Guide Contracts Due - Friday, September 25th, 2015
- Secession Planning - Learn how you can plan ahead to keep your business going strong when it's time to retire or in times of crisis. Find out how you can groom employees or family members to make them a viable candidate to take the reigns - and what to look out for. Join us on Tuesday October 20, 2015. Baileys Harbor Town Hall, Time will be announced.
- Annual Meeting - October 28th Lodge at Leathem Smith 5:30pm-8pm
- Wisconsin Fall Tourism Conference - November 5th & 6th in Oshkosh. Details
Yvonne Torres: (920) 818-1139 |
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2016 Official Visitor Guide Ad Contracts
Contracts for advertising in the 2016 Official Visitor Guide were mailed out the first week in August. If you did not receive one, you can download a copy or contact Cathy Lynch at 920-818-1135 or cathy@doorcounty.com. Please be sure to read the cover letter enclosed with the contract, which describes what we have planned for this guide. The deadline for returning your contract is September 25th. Ad materials are due on October 7th.
Contract Questions should be directed to Cathy Lynch at
2016 Events Wanted
We are currently in the process of compiling event information for the Calendar of Events featured in the 2016 Official Visitor Guide. To submit your event(s) for consideration, please email them to events@doorcounty.com by October 15th.
Please be sure to include the following details:
Date(s)
Event Name
Town/Village
Venue Name
Event Description
Time
Admission
Phone
Web Address
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CERTIFIED TOURISM AMBASSADOR
Christine Salmon, Coordinator
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THANK YOU!
To our generous business owners, who have opened up your space to our CTA Certification classes so far in 2015. We have trained and educated 90 people SO FAR this year, and we couldn't have done it without you! From the bottom of our hearts, we appreciate everything that you've done for us!
WANTED:
We have already set the CTA Class schedule for 2016, and are now in search of space to hold the classes. Does your business have space for up to 25 people? Would your business benefit from extra exposure to Service Industry Workers who are committed to tourism in Door County? Please contact Christine if you are interested in any of the following dates, and to learn how we can help each other on class dates (and beyond):
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Labor Day Weekend Vacancies/Cancellations
You have all been so good about letting us know if you have any one or two night openings for our busy weekends and we'll need your help again for Labor Day weekend. Please call 920-743-4456 or e-mail Carolb@doorcounty.com so we can help fill your unexpected vacancies!
So Delicious. So Door County. Brochures
"So Delicious. So Door County." brochures are available! If you didn't receive a bundle or need more, please call 920-743-4456 or email Jennifer@doorcounty.com or ask the Paper Boy when they deliver to your property- they have them on their trucks.
Winter Guides are here!
Winter Guides are here and will be distributed during September so our fall visitors can pick them up. Contact Jennifer@doorcounty.com to request a delivery.
Do we need more of your printed brochures?
If Mary Beth contacts you for brochures please send them, drop them off or let her know that you are out for the season. Marybeth@doorcounty.com Thank You!
Your Information Specialists - Carol, Jennifer, Mary Beth & Laura
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