August 19th
2015

DCVB Partner Newsletter

MARKETING & SALES

Michelle Rasmusson, Director

 

So Delicious, So Door County Fall Promotion (Sept 5 - Oct 25) So Delicious So Door County

If you are still interested in offering a Lodging Package or participating in Restaurant Week (Sept 20-26), please contact Laura Bradley at [email protected] or by calling Laura at (920) 818-1137.

 

Lodging Package Info

Restaurant Week Info

 

Co-op Advertising

Give your current marketing plan a boost with our 2015 Co-op program.

  • WI Gazette: 3 spots left in 9/10 issue, 4 spots left in 9/24 issue ($115); 25k circulation throughout SE WI.
  • Monthly eNewsletter: 2 spots left in Oct, 3 spots left in Nov ($500); sent to approx. 200k subscribers.
  • Trip Advisor: 3 spots left in Oct, 2 spots left in Nov ($600).
  • Social Media Posts: Inquire for availability ($50-$250).

View full co-op plan, here

Questions? Contact Laura Bradley at 920-818-1137 or [email protected]

 

See Your Self(ie) in our Light

One of the many great ways we have to showcase our businesses, local flare, and fabulous destination is through user generated content.  From now until September 15th we are holding a See Your Self(ie) in our Light contest.  Help us encourage visitors to snap a selfie at your business by posting a  printer-friendly poster and encouraging your guests and customers to upload their entries on our Facebook Page at: Facebook.com/DoorCountyWisconsin or by going directly to the contest page at: woobox.com/aurywg 

 

Watch for similar promotions this Fall and Winter!

 

Michelle Rasmusson: 920-818-1132

Laura Bradley: 920-818-1137

COMMUNICATIONS & PR

Jon Jarosh, Director

Media
Media assistance has been provided to 7 journalists/media outlets thus far in August by providing images, information, on-air/on-camera interviews and/or support for Door County based articles and stories. A few highlights included FOX 11 WLUK, Milwaukee Journal Sentinel, Chicago Tribune and McClatchy-Tribune Media Services.
 
Media Coverage Highlights
The Milwaukee Journal Sentinel ran a story about Wilson's Ice Cream Parlor in the travel section of the Sunday August 9, 2015 issue. Check out the online version of travel journalist Brian Clark's story on JSOnline.com here.
 
The Knoxville (TN) News Sentinel recently ran a feature story about Door County that posted to their web site on August 14, 2015. Check out the story on KnoxNews.com here.
 
The Post-Bulletin (southeastern MN) recently included a Door County culinary themed story in their travel section. Check out the online version of travel journalist Mary Lu Laffey's story from August 15, 2015 on PostBulletin.com here.
 
OnMilwaukee.com published a Door County travel story titled "Door County Looks Spectacular From Any Angle" on July 28, 2015. Check out publisher Andy Tarnoff's travel story here.
 
Door County was highlighted on the audio-based travel show Journeys of Discovery with Tom Wilmer based on a recent visit Mr. Wilmer had to Door County.  Listen to both segments of the show online here: segment 1   segment 2

Jon Jarosh: 920-818-1133

MEMBERSHIP

Phil Berndt, Director

Upcoming Programs & Deadlines

Add these dates to your calendar!

  • Visitor Guide Open House Information Sessions - Mon, Sep 14th & Wed, Sep 16th DCVB Offices, Sturgeon Bay, 8:30am to 4:00pm.  (Or, better yet, don't wait!  You can stop in any time but, if you call us first, we'll make sure we are available!  The sooner, the better.)
  • 2016 Visitor Guide Contracts Due - Friday, September 25th, 2015
  • Secession Planning - Learn how you can plan ahead to keep your business going strong when it's time to retire or in times of crisis.  Find out how you can groom employees or family members to make them a viable candidate to take the reigns - and what to look out for.  Join us on Tuesday October 20, 2015.  Baileys Harbor Town Hall, Time will be announced.
  • Annual Meeting - October 28th Lodge at Leathem Smith 5:30pm-8pm
Did you receive a 1-sided Window Cling?
You are NOT alone!  However, it's just an illusion because it's an opaque cling.  Try using your fingernail to pick at the edge of the blank side and you will find a solid white protective sheet that will peel off to reveal the Industry Partner side of the cling that clings to the glass. For best results, lightly position the cling on the glass and then use the edge of a credit card to work the air out - starting in the middle and working the air out toward the edges.

Phil Berndt: (920) 818-1136
Yvonne Torres: (920) 818-1139

PUBLICATIONS & INNLINE

Cathy Lynch, Manager


2016 Visitor Guide Ad Contract
Click image for PDF
2016 Official Visitor Guide Ad Contracts
Contracts for advertising in the 2016 Official Visitor Guide were mailed out the first week in August. If you did not receive one, you can download a copy or contact Cathy Lynch at 920-818-1135 or [email protected].  Please be sure to read the cover letter enclosed with the contract, which describes what we have planned for this guide. The deadline for returning your contract is September 25th. Ad materials are due on October 7th.

Contract Questions should be directed to Cathy Lynch at [email protected] or 920-818-1135.  
 
2016 Events Wanted
We are currently in the process of compiling event information for the Calendar of Events featured in the 2016 Official Visitor Guide. To submit your event(s) for consideration, please email them to [email protected] by October 15th.
 
Please be sure to include the following details:
Date(s)
Event Name
Town/Village
Venue Name
Event Description
Time
Admission
Phone
Web Address
  
Cathy Lynch: 920-818-1135

Welcome Center

 

Weekend Vacancies/Cancellations WANTED!
Thank you for working together with us this summer and as we head in the fall weekends - especially this Labor Day Weekend.  Your diligence in verifying that your InnLine Vacancy Calendar is accurate and promptly updated is of the utmost importance but it still helps us a great deal to have you call in any vacancies or last minute cancellations you may have leading into and including the weekend - we are still getting quite a few spontaneous visitors stopping into the Welcome Center in hope of securing a room for the night.

If you get a last minute cancellation for Friday or Saturday night, please let us know right away.  

Door County Welcome Center
920-743-4456  or  800-527-3529

We want to make sure no one is turned away!
 
Printed Brochures NEEDED for our Lobby
Keep bringing in brochures so your business is represented in our lobby. We have found not only do visitors stop here as they arrive but also on their way out - to pick up extra brochures for places they want to pass along on to their friends who are thinking about visiting.