So Delicious, So Door County Fall Promotion (Sept 5 - Oct 25)

If you are still interested in offering a Lodging Package or participating in Restaurant Week (Sept 20-26), please contact Laura Bradley at laurab@doorcounty.com or by calling Laura at (920) 818-1137.

Lodging Package Info

Restaurant Week Info

Co-op Advertising

Give your current marketing plan a boost with our 2015 Co-op program.

• WI Gazette: 3 spots left in 9/10 issue, 4 spots left in 9/24 issue ($115); 25k circulation throughout SE WI.
• Monthly eNewsletter: 2 spots left in Oct, 3 spots left in Nov ($500); sent to approx. 200k subscribers.
• Trip Advisor: 3 spots left in Oct, 2 spots left in Nov ($600).
• Social Media Posts: Inquire for availability ($50-$250).

View full co-op plan, here. 

Questions? Contact Laura Bradley at 920-818-1137 or laurab@doorcounty.com

See Your Self(ie) in our Light

One of the many great ways we have to showcase our businesses, local flare, and fabulous destination is through user generated content.  From now until September 15th we are holding a See Your Self(ie) in our Light contest.  Help us encourage visitors to snap a selfie at your business by posting a  printer-friendly poster and encouraging your guests and customers to upload their entries on our Facebook Page at: Facebook.com/DoorCountyWisconsin or by going directly to the contest page at: woobox.com/aurywg 

Watch for similar promotions this Fall and Winter!

Michelle Rasmusson: 920-818-1132

Laura Bradley: 920-818-1137

Media

Media assistance was provided to 19 journalists/media outlets in July by providing images, information, on-air/on-camera interviews and/or support for Door County based articles and stories. A few highlights included Local 5 Live on WFRV, Discover Wisconsin and the Chicago Tribune.

Cherry Themed Press Trip

We welcomed 18 journalists on a cherry themed press trip from July 27-30. During the trip they all got to taste their weight in fresh cherries and cherry related products as well as experience many of our popular activities and attractions.  A big THANK YOU to all of the businesses that hosted journalists during our recently completed cherry themed press trip, and all of our press trips this year.  We couldn't do it without you!

So far this year we have welcomed 49 journalists to Door County through our media marketing program with Geiger & Associates Public Relations. We have 3 more group press trips scheduled including one later this month, one in September and again in October.  Since our media marketing program began in 2007, we've welcomed 639 journalists to the county who have in turn written more than 1,450 travel stories about our destination. The earned media value of those stories is currently just under $14 million and they've reached over 1.1 billion readers/listeners/viewers.

Explore The Door Travel Show - New Episode

A new episode of our Explore The Door online video travel show was recently released and features a Death's Door boat tour with Door County Adventure Rafting. Watch it on our YouTube channel or Vimeo channel.

Media Coverage Highlights

Local 5 Live - the popular weekday talk show on WFRV CBS 5 in Green Bay broadcast live from Baileys Harbor on Friday July 31. Door County was the focus of a majority of the show and included segments that featured representatives from the Beachfront Inn, Lakeshore Adventures, the Door County Historical Society and DCVB spokesperson Jon Jarosh talking about other lakeside attractions.

The Atlanta Journal Constitution ran a story all about Door County cherries that posted to their web site on July 15, 2015. Check out the story on ajc.com here.

The Chicago Tribune included Door County in a travel article written by Mary Bergin that talked about farm B&Bs in Wisconsin. Check out the online version of the story from July 27, 2015 on ChicagoTribune.com here. 

Jon Jarosh: 920-818-1133

Did you receive a 1-sided Window Cling?

You are NOT alone!  However, it's just an illusion because it's an opaque cling.  Try using your fingernail to pick at the edge of the blank side and you will find a solid white protective sheet that will peel off to reveal the Industry Partner side of the cling that clings to the glass. For best results, lightly position the cling on the glass and then use the edge of a credit card to work the air out - starting in the middle and working the air out toward the edges.

A word of advice - for August

Be nice to yourself.  Be nice to others.  "August" is not unique to Door County as no matter where you go, people are either aloof or on edge this time of year and, if you are like me, you've been working really hard at work while making the most of our long summer days - and your list still gets longer - so STOP and take some time for yourself and your family.  You might have to pull me kicking and screaming to take in a performance, meet up with friends for dinner, sink my toes into the sand or get out into a State Park but nothing works better to clear your head and refresh your soul. In the words of my Father, Carl Berndt: "You can't sell Fun, if you don't have any!"  So, take an example from our visitors and Get Out There and, if the car in front of you is going awfully slow, back off and take in the view - we really do live in a spectacularly beautiful part of the country!  What works for you?  Let me know: phil@doorcounty.com

Upcoming Programs & Deadlines

Add these dates to your calendar!

• Visitor Guide Open House Information Sessions - Mon, Sep 14^th & Wed, Sep 16^th DCVB Offices, Sturgeon Bay, 8:30am to 4:00pm.  (Or, better yet, don't wait!  You can stop in any time but, if you call us first, we'll make sure we are available!  The sooner, the better.)
• 2016 Visitor Guide Contracts Due - Friday, September 25^th, 2015
• Secession Planning - Learn how you can plan ahead to keep your business going strong when it's time to retire or in times of crisis.  Find out how you can groom employees or family members to make them a viable candidate to take the reigns - and what to look out for.  Join us on Tuesday October 20, 2015.  Baileys Harbor Town Hall, Time will be announced.
• Annual Meeting - October 28^th Lodge at Leathem Smith 5:30pm-8pm

Visitor Guide

Click image for PDF

The 2016 Visitor Guide contracts went out by mail at the end of last week. Please be sure to read the cover letter enclosed with the contract which outlines what we have planned for this year's guide. The deadline for returning your contract is September 25th. Ad materials are due on October 7th.

Questions about the contract should be directed to Cathy Lynch at cathy@doorcounty.com or 920-818-1135.

Cathy Lynch: 920-818-1135