July 22nd
2015

DCVB Partner Newsletter

Mid-July already!

I have one item for you today. As you may already know, we are always trying to be innovative, and a lot of our decisions are made while we keep in mind the effect that our decisions have on the environment. We have spearheaded a few initiatives in the past few years that put the focus on sustainability and living green. A few examples are the electric car charging stations, the upcoming bicycle maintenance stations, being certified as Travel Green Wisconsin, and the SSN sign-up days for the J1 VISA workers in the county (which saved an estimated 741 gallons of gas by eliminating individual trips to Green Bay).

In Door County, we are fortunate to have many groups who are dedicated to bringing awareness to a wide variety of environmental issues. One of these groups is the Climate Change Coalition of Door County, whose focus is on protection of water quality, health of forests & farms, well-being of our people and communities through science-based education projects that highlight the likely adverse impacts of climate changes, and actions that can be taken to help preserve our precious natural environment for future generations. The Climate Change Coalition is asking businesses in Door County to demonstrate their concern about global warming by signing the national business

Climate Declaration. So far more than 30 local businesses have done so. The Declaration calls on everyone to recognize the reality of climate change and to work together to confront this challenge.

We bring this opportunity to you for your consideration:

Click HERE to view a copy of the Climate Declaration and learn more by visiting the Coalition's website at climatechangedoorcounty.com and/or by contacting Dick & Mary Smythe directly at climatechange.doorcounty@gmail.com or by calling (920) 854-3330.

See you in the August newsletter.

Best Regards,

Jack Signature

Jack Moneypenny, President/CEO

jack@doorcounty.com

920-818-1131

MARKETING & SALES

Michelle Rasmusson, Director

So Delicious, So Door County Fall Promotion (Sept 5 - Oct 25)

If you are still interested in offering a Lodging Package or participating in Restaurant Week (Sept 20-26), please contact Laura Bradley at laurab@doorcounty.com or by calling Laura at (920) 818-1137.

Lodging Package Info

Restaurant Week Info

Co-op Advertising

Give your current marketing plan a boost with our 2015 Co-op program.

WI Gazette: 3 spots left in 9/10 issue ($115); 25k circulation throughout SE WI
eNewsletter: 2 spots left in Oct ($500); sent to approx. 200k subscribers
Trip Advisor: 3 spots left in Oct ($600)
Social Media Posts: Inquire for availability ($50-$250)

View full co-op plan, here.

Questions? Contact Laura Bradley at 920-818-1137 or laurab@doorcounty.com

See Your Self(ie) in our Light

One of the many great ways we have to showcase our businesses, local flare, and fabulous destination is through user generated content. From now until September 15th we are holding a See Your Self(ie) in our Light contest. Help us encourage visitors to snap a selfie at your business by posting a printer-friendly poster and encouraging your guests and customers to upload their entries on our Facebook Page at: Facebook.com/DoorCountyWisconsin or by going directly to the contest page at: woobox.com/aurywg

Watch for similar promotions this Fall and Winter!

Michelle Rasmusson: 920-818-1132

Laura Bradley: 920-818-1137

COMMUNICATIONS & PR

Jon Jarosh, Director

Media

Media assistance has been provided to 16 journalists/media outlets thus far in July by providing images, information, on-air/on-camera interviews and/or support for Door County based articles and stories. A few highlights include WGN TV, Bite Magazine, Milwaukee Journal Sentinel, AAA Living, Make It Better magazine and TravelWisconsin.com.

Capture Door County Photography

Our popular Capture Door County photo contest continues to grow! To date, more than 21,300 photos have been entered/uploaded by 3,300 users. Those users have cast 111,000 votes and our monthly photo challenges have garnered 650,000 votes. Our July 2015 photo challenge is "Fun in the Sun."

We are also in the midst of our Seasons Behind The Door photo book contest, which runs through December 31, 2015. Upload your best photos of Door County for a chance to win and be published in this hard-cover fine art photo book that's due out in the Spring of 2016, and don't forget to vote for your favorites! It's free and it all can be found on CaptureDoorCounty.com here.

Explore The Door Travel Show - New Episode

A new episode of our Explore The Door online video travel show was recently released and features a Death's Door boat tour with Door County Adventure Rafting. Watch it on our YouTube channel or Vimeo channel.

Media Coverage Highlights

Chicago Tribune - Thumbs-up to beer up north

The Chicago Tribune ran a full page article in their "Fork In The Road" section on Sunday July 12, 2015 that talked about the beer scene on the Door Peninsula from Green Bay north into Door County. Check out the online version of the story on ChicagoTribune.com here.

Our spring 2015 PR campaign wrapped up in late June. The campaign, which began in May, highlighted Door County as a great summer travel destination and included media appearances on all four network TV stations in Milwaukee including WTMJ NBC 4, WITI FOX 6, WISN ABC 12 and WDJT CBS 58 as well as WMAQ NBC 5 in Chicago. The campaign reached a total audience of 510,430 and had an earned media value of $43,129. Online stories accompanied the live TV appearances with each station, and continue to provide viewers with an opportunity to watch the Door County interviews and get additional information.

Jon Jarosh: 920-818-1133

Welcome Center

Last Minute Vacancies

It appears that most of you in the lodging industry have been filling up each weekend and we appreciate you keeping our Welcome Center staff personally apprised of any last minute cancellations we can help you fill.

If you get a last minute cancellation for Friday or Saturday night, please let us know right away.

Door County Welcome Center

920-743-4456 or 800-527-3529

We want to make sure no one is turned away!

Door County Visitor Bureau
743-4456 / 800-527-3529
phil@doorcounty.com
http://www.doorcounty.com/members