Table of Contents
CHAPTER 1 ...... Know the basics before you start
Determining what you will be selling
Setting up your business with the State & US Government (State of Texas)
Obtaining licenses and permits (State of Texas)
Event insurance (State of Texas)
CHAPTER 2 ...... Understanding the Cottage Food Laws (Texas HB970) (Nueces County)
CHAPTER 3 ...... Ready, set, sell
Market day tool kit and supplies
Setting up the booth; tents, tables, displays
Customer relations and the sale
Standard venues
Payment processing: credit cards, cash & checks (State of Texas)
CHAPTER 4 ...... Marketing and advertising
Marketing materials
Setting up and managing your website
Setting up and managing a Facebook account
CHAPTER 5 ...... Inventory management
Purchasing vs. manufacturing
Tracking the cost of goods sold
Tracking overhead & operating costs
Setting the sale price
Sales and inventory tracking
CHAPTER 6 ...... Choosing a market
Demographic and economic data
The characteristics of a good market
Standard rules and regulations for most markets
How to handle issues with a vendor, market or market director
CHAPTER 7 ...... Market day and what to expect
Arrival and set up
Tips for a successful sales day
Tear down and departure
CHAPTER 8 ...... Live Link Resource guide (State of Texas)