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Michelle A. Riklan
Certified Resume Writer, Career Coach, LinkedIn Profile Writer, Trainer, Facilitator, Author, Columnist, Speaker
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Career Newsletter
Volume II, Issue 7 July 2013
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Riklan Resources, LLC 522 Highway 9 North #290 Manalapan, New Jersey 07726 (800) 540-3609
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Greetings!
Welcome to July's career newsletter!
July Heat Wave
 I hope all of my readers are staying hydrated. In Central New Jersey, we are experiencing quite the heat wave, forcing people to spend a bit more time inside and taking advantage of air conditioning. So, while we are avoiding the rising temperatures, it is a great time to spend a little extra time thinking about where we are in our job search.
I am hearing so often from recently graduated students and unemployed professionals that they "have done everything possible" to find a position. Hmmm.... I know most people have not done EVERYTHING. Then, when I dig to find out what these individuals HAVE done, I find they have not even scratched the surface.
My friend and colleague Mary Elizabeth Bradford has developed a fabulous Job Search Success Program. If you think you have done everything and your job search strategy is not working, try this unique, user-friendly system. You can find out EXACTLY how to get more interviews and offers and shorten your job search with the Job Search Success System. What you get:
- 10 Steps to Career Success Blueprint
- 18 Audio Support Modules
- Weekly Take-Action Journal E-Mailed to You Every Friday to Keep You Focused and on Track
- Custom Templates, Worksheets, and Phone Scripts
Go to: http://riklanresources.com/services-offered/resume-services/ and order your Job Search Success Program today!
---------- Our list is growing! If you would like to advertise in future issues, please send an e-mail to robin@riklanresources.com. Please feel free to send suggestions for improvement and additional areas that you would like to see covered in future issues to michelle@riklanresources.com. |
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Engaging Facebook Fans
by Michelle A. Riklan, ACRW, CPRW, CEIC
 Below are 4 tips for using Facebook to effectively engage your fans.
Scheduling - Create a regular schedule of when you will update. Whether it is once a week or twice, try to stay consistent with when you update, you can even let members know that they should look at Facebook on certain days for the latest happenings. Statistically, it is best to post on Facebook during peak traffic time (1 pm to 4 pm). When you post during these times, you will get a higher click-through rate.
Length - Keep your updates short. In today's world, people have short attention spans. Try to keep your characters to fewer than 100 and use a photo whenever you can. Combining a short, targeted message with an eye-catching picture will generate a higher engagement percentage.
Call to Action - To better engage your members, invite them to contribute to the conversation with action words such as "post", what do you think about...", "Tell us...", "comment", etc. Request that people get in on the action. Ask people for their opinion and ask questions. It is best to do this toward the end of the post as it will increase the response rate. Be direct; ask for "likes"
Keep the long URL - Research suggests that including the full URL increased engagement rates 3X; tiny URLs had lower engagement rates.
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Successful Career Planning: One of the most life-affecting choices is your career choice
by Jane Roqueplot, CBA, CWDP, CCC
 The average person who works full time for 35 years, 40 hours per week for 50 weeks a year, will spend 70,000 hours of his/her life at work! Instead of feeling stuck in a job, wouldn't it be preferable to find a career you enjoy? Behavioral consultants specializing in the career industry and many professional resume writers provide coaching services to help people with career satisfaction goals and job search marketing materials. These career experts assist clients in finding their career direction by helping them begin to define a critical element--their Occupational/Behavioral Style. Research suggests that different behavioral styles excel at and are attracted to different occupations. Behavioral styles are a major ingredient in determining one's career choice and success. Job seekers can benefit from a systematic and comprehensive way of exploring the behavior demanded by various jobs. Most positions have a job description or a list of duties and responsibilities. But a job description rarely tells us anything more than what the person is expected to do; it leaves out how the person is to do it and when it must be done. Using an appropriate assessment tool can identify the human behavioral factors that are typically absent in job descriptions.
The Career Planning Insights™ is one reputable, accurate and validated assessment tool which is widely used by many career experts and qualified resume writers. This highly regarded assessment takes the duties and responsibilities of thousands of positions and identifies the amount of time spent completing each task in a given week, and compiles the amount of time spent on various activities. By analyzing the types of activity and the behavior required for successful completion, the assessment tool determines the amount of time spent dealing with the various human factors. The results of this process report the dominant human factors that are present in each position. The Career Planning Insights system correlates a person's responses regarding his/her "natural style" to jobs identified as matching their preferred behavioral style. A list of job titles, known as O*NET codes, is generated that most match the person's natural style.
The behavior required to be successful in many jobs or occupations is so critical that, in many cases, when the necessary behavior style is not matched to the individual's natural style, it has led to relational and/or health problems. It is basically like putting 'square pegs in round holes.'
When a person is presently employed, the combination of his/her unique behavior and his/her work environment from the report of The Career Planning Insights assessment allows the coach to analyze what behavior the person brings to his/her current job, as well as the behavior required to be successful in that job. Additionally, The Career Planning Insights system allows the coach to analyze both the behavior of the person and the behavior required of the "ideal job." This gives an indication of the type of behavior that the person would LIKE to be using on the job. It also helps the person decide whether or not he/she is willing to pay the price for success in their dream job.
Knowing that career coaches sometimes extend services to employers, this same concept can help a company with strategic positioning of their employees and, perhaps even more importantly, with effective human capital development.
When a person is hired to do a job that requires the same behavior he/she brings to the job, several things happen. One, the individual can immediately focus energy on completion of the job itself. Two, he/she will enjoy doing the job because of the natural match with his/her instinctive behavior. By contrast, those people who bring different behavior styles to a job than what the job demands must first focus energy on adjusting their behavior to the job. After expending this energy to bring about the behavioral change, they can then use what energy is left to perform the duties of the job. Some jobs can be so stressful in forcing one to be something he/she is not, there is little energy left for the completion of the job.
An example of this conflict would be a person who is very aggressive and outgoing, has a tremendous sense of urgency, likes to follow his own rules and regulations who is placed in a position that requires attaining high quality, adhering to many rules, following the system to perfection, and starting and finishing one activity at a time. The person described would be under stress in the completion of the required tasks and would only stay with the job if he/she could not find one which meets his/her natural behavioral instincts.
Doesn't it make sense to take advantage of a system that will capitalize on the job seekers talents, potential and continuing value to an organization? A job seeker deserves to have this information, including specific job titles most appropriate for his/her individual behavioral style. Behavioral consultants specializing in resume writing and the career industry and Certified Professional Behavioral Analysts may be the best source for successful career planning--and may result in 70,000 hours of job satisfaction.
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Jane Roqueplot is a Certified Behavioral Analyst, Credentialed Workforce Development Professional, and a Certified Career Coach. She has more than 16 years of experience in providing professional resume writing and career coaching services in the national marketplace for entry-level through executive clientele. In addition, she serves as an International Training Coach in the use of Behavioral Assessments for other professionals in the career industry.
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Suggested Reading: Great Jobs for Everyone 50+
By Kerry Hannon
Great Jobs for Everyone 50+: Finding Work That Keeps You Happy and Healthy ... And Pays the Bills
by Kerry Hannon
Paperback
List Price: $18.95
Our Price: $7.89
Buy Now
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Kerry Hannon is an award-winning author and career reinvention expert. She is a nationally acclaimed personal finance and retirement authority and the AARP Jobs Expert. She writes the Great Jobs for Retirees column on AARP.com. She is a Contributing Editor for Forbes Magazine and writes the Second Verse column. She writes a personal finance column for boomer women at the PBS website, NextAvenue.org.
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If you have a favorite career book to suggest or an article that you'd like to submit for our upcoming issues, please send your information to newsletter@riklanresources.com.
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Do you have a career related product or service that you would like to promote in our upcoming newsletters? Contact us at robin@riklanresources.com for more information.
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What's Happening at Riklan Resources
I've just been booked to speak at the Club Managers Association of America's (CMAA) World Conference and Club Business Expo in Orlando, FL, about LinkedIn and the Importance of Networking. |
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There are costs and risks to a program of action, but they are far less than the long range risks and costs of comfortable inaction.
-- John F. Kennedy
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| About Riklan Resources
Riklan Resources offers the following services:
- Resumes that land on the top of the pile!
- Coaching that puts you ahead of the competition.
- Training that ensures career advancement.
We want you to reach your top potential!
Riklan Resources is now on Facebook. Be sure to stop by and like our page!
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