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October 31, 2014Issue 43
TCS New York City Marathon

TCS is proud to be the title sponsor of the New York City Marathon, and the first-ever premier partner of New York Road Runners (NYRR). The prestigious endurance running event, which will take place on November 2, is also the official kick-off for a long-term initiative, symbolic of TCS's continued investment in and commitment to North America and running communities across the world.

 

TCS's year-round partnership with NYRR is designed to take the message of health and fitness into the communities of New York City's five boroughs and beyond. TCS is a foundational partner of NYRR's major five-borough running and heritage events -- including the Brooklyn, Queens and Staten Island Half Marathons, the Bronx Ten-Mile, the Fifth Avenue Mile, Empire State Building Run Up and Midnight Run on New Year's Eve -- in addition to numerous Youth Jamborees. Read more.

Other News
Tata Communications' survey reveals Americans' feelings about the Internet. Read more.

Jaguar Land Rover opens new western regional office and training academy in California. 
Read more.

Tata commemorates International Literacy Month with a gift of 20,000 new books to Ontario school children.
Read more.

The Taj Mahal Palace, Mumbai wins top award at Conde Nast Traveler Readers' Travel Awards. 
Read more.

TCS recognized among Global Leaders in 2014 Dow Jones Sustainability World Index. 
Read more.

Kim McCullough appointed Vice President of Marketing, Jaguar Land Rover North America. 
Read more.
Jaguar Launches Next Wave of Brand Offensive with "British Intelligence" Campaign
Jaguar debuted its "British Intelligence" global marketing campaign, led by a new cinematic television advertisement in the United States.  The campaign also includes the recently launched "Why Jaguar" landing page on JaguarUSA.com and multiple first-to-market media platforms such as Google Glass™ and SoundCloud®. "British Intelligence" is an evolution of Jaguar's "British Villains" campaign for the F-TYPE Coupe, which debuted to millions of viewers during this years' broadcast of the 2014 Super Bowl.  The campaign will showcase the complete Jaguar luxury sedan lineup, including the XJ, XF and, the recently revealed XE, on sale in the U.S. in 2016. The campaign's television spots star British actor Nicholas Hoult and were filmed by Oscar-winning British director, Tom Hooper, who also directed the brand's "British Villains" campaign, in London. Read more.
TCS Launches User Experience Center of Excellence in Cincinnati
TCS announced the launch of its User Experience Center of Excellence at TCS' Seven Hills Park Delivery Center in Milford, Ohio.  The center will provide end-to-end consulting and implementation services to customers seeking innovation and ease-of-use in further leveraging SAP® applications.

The TCS Center of Excellence will develop best use cases for apps applying the SAP Fiori® user experience (UX) and SAP Screen Personas software, helping businesses improve productivity by simplifying, personalizing and mobilizing their processes. SAP Fiori is the new user experience for SAP software. Using modern design principles, SAP Fiori provides a role-based experience across all lines of business, tasks and devices.SAP Screen Personas is a browser-based screen add-on that lets consumers personalize user interfaces for traditional SAP solutions used on-premises. Read more.
Tata AutoComp and Mexico's KATCON Global Enter Joint Venture
Mr. Carlos Turner, CEO of Katcon Global (left) and Mr. Arvind Goel. President, COO & CTO of Tata AutoComp Systems (right).

Tata AutoComp Systems Limited (Tata AutoComp) and KATCON Global have signed a 50/50 Joint Venture agreement to provide exhaust systems and emission after-treatment systems to the Indian automotive industry. The JV will be focused on designing and delivering innovative exhaust systems and emission after-treatment solutions to the Indian automotive industry. The range would cover cutting edge exhaust solutions for passenger cars, utility vehicles, medium and heavy commercial vehicles, buses, farm tractors and off-road vehicles. The product offering will include solutions for both the hot end and cold end of the exhaust system namely, catalytic converters, diesel particulate filters, selective catalytic reduction, mufflers and silencer modules. Read more.

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