Tata in North America Banner
March 28, 2014Issue 39
Podcast: Maintaining a Global Brand
Dr. Mukund Rajan
Dr. Mukund Rajan, brand custodian and chief ethics officer, Tata Sons and member of the Group Executive Council, provides insights on how the Tata group maintains the integrity of its brand across different industries and how the company will continue to drive leadership with trust in the face of emerging opportunities and challenges. Download the podcast here.


Land Rover at Modernism Week in Palm Springs, CA
Gerry McGovern, Design Director and Chief Creative Officer, Land Rover, talks about how mid-century modern design has influenced all aspects of his life: automotive, his home, his passions and hobbies. Land Rover sponsored Modernism Week, an annual celebration of mid-century modern design, architecture, art, fashion and culture, in Palm Spring, California from February 12-23, where McGovern lead a seminar, "Modernism and Me" on how modernism has influenced his approach to design. Watch the video.
Other News
Jaguar Land Rover North America announces grant to P.S. ARTS for expansion of kids' arts education programming in southern California. Read more.


TCS recognized for distinction in assurance and software test automation at fifth annual ATI Automation Honors. Read more.


Tata Interactive Systems announces white paper on instructional design models. Read more.

Jaguar F-Type is Playboy's 2014 Car of the Year. 
Read more.


TCS again recognized as one of the Achievers 50 Most Engaged Workplaces™ in the United States. Read more.


Jaguar recognized as a J.D. Power 2014 Customer Champion.  Read more. 


Tata IDC MarketScape names TCS as a global leader in life science manufacturing and supply chain ITO. Read more.


Jaguar releases XF Sedan TV commercial "Growler" narrated by British actor Benedict Cumberbatch. Read more.


Jaguar Land Rover reports U.S. sales for February 2014. Read more.


Jaguar Land Rover Canada reports sales for February 2014. Read more.

Learning to STEM the Tide
TCS North America team members at a computer science executive round table, Washington, DC.
Tata Consultancy Services is leading a pan-Tata effort in North America to provide a much-needed push for education that equips students for careers in information technology businesses.


The seeding of workforce skills, national security concerns and immigration policy are all affected by the quality of STEM education a country can deliver to its youth. The Obama administration has committed $3.1 billion to improve STEM education across America, and several companies, foundations and nonprofits are partnering with schools and communities to provide more opportunities in targeted study fields for students. The endeavors of TCS and other Tata companies are a piece with this national drive for STEM education rejuvenation.  Read more.


Jaguar Land Rover at the Canadian International Auto Show

Lindsay Duffield, President, Jaguar Land Rover Canada.

"Last year was quite a landmark year for
Jaguar Land Rover Canada -- one that saw Jaguar become the fastest-growing automotive brand and Land Rover experience its best sales year in our history," writes Lindsay Duffield, President of Jaguar Land Rover Canada.

"The results were truly impressive; our best year ever with sales of 6,399 vehicles -- a 30 percent increase over 2012. Jaguar alone saw a 96 percent growth, thanks in part to the availability of all-wheel drive for the XF and XJ models."

"It was the same story with Land Rover. As we expected, the all-new Range Rover Sport proved to be a major hit with consumers, with over 1,800 cars sold last year. Sales also soared 52 percent for our flagship Range Rover and almost 1,800 Range Rover Evoque vehicles were sold, representing a 32 percent increase over 2012."
"What all these dry numbers show is the remarkable and ever-growing level of interest in Jaguar and Land Rover products from Canadian luxury consumers." Read more. 

Refreshing the Offering

Click above to visit Eight O'Clock Coffee's YouTube channel.
What would you sacrifice to get your cup of coffee? That's the question the Eight O'Clock Coffee brand, owned by Tata Global Beverages (TGB), is asking. New Eight O'Clock Coffee television commercials recently hit the airwaves, showing people willing to give up quite a bit to get their high from this popular bean.

The commercials are a part of the new buzz around TGB offices in the United States as the coffee brand, which has for years been the number one whole bean brand in the country, has got a complete face lift - a fresh brand identity, new advertising, new coffee flavors and spanking new packaging and design.

"Consumers evolve constantly and our brand was perceived as old and dated," says David Allen, Senior Vice President, Sales and Marketing, Tata Global Beverages. "It was clearly time for the brand to be refreshed. We decided to add style to the substance that we have always offered." Read more.
More Than by the Book
The United States leads the world in many respects, but not so in education. Surveys show that in terms of student literacy and ability in mathematics, the country has started lagging behind its first-world peers. Worse, it appears that the current generation of Americans is receiving education of a lesser quality than the previous one. But solutions are in plain sight and this is where organizations such as First Book are making a difference.

The Tata group has been a staunch and steady supporter of First Book's efforts in the United States and Canada since 2007. As a result of the group's support, more than 290,000 books valued at about $1.5 million have been provided to programs targeted at children in need. About 180 employees from 12 Tata companies have been involved in this ongoing endeavor, reaching out to beneficiaries in nine American states and two Canadian provinces. Read more.


Follow the Tata group on