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January 30, 2014Issue 38

Jaguar Announces Three Renowned Actors to Appear in its First Super Bowl Commercial, Launching "British Villains" Campaign

Tom Hiddleston, Sir Ben Kingsley, and Mark Strong.
Jaguar North America announced three renowned actors will appear in "Rendezvous," its 60-second television advertisement to debut during the second half of Super Bowl XLVIII, and revealed details of its largest-ever brand and product marketing campaign, called "British Villains," which introduces the Jaguar F-TYPE Coupe. "Rendezvous" stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong, and was filmed by Oscar-winning British director, Tom Hooper, in London. It is Jaguar's first Super Bowl TV advertisement. "With 'British Villains', Jaguar will present itself on the Super Bowl stage as a challenger to the usual luxury car suspects, with a unique cinematic expression of our modern British style," said Jeff Curry, Brand Vice President, Jaguar North America. Read more. 
Other News

2013 Proves a Record Breaking Year for Jaguar Land Rover's Award Winning Model Line Up. Read more.


Joe Eberhardt Appointed President, Jaguar Land Rover North America.  Read more. 


TCS Study Shows Retail CIOs are Primed to Lead the Innovation AgendaRead more.  


Tata Elxsi Showcases Next-Generation Solutions and Innovations at CES-2014. Read more. 


Jaguar Land Rover Wins both Autobytel Car of the Year and Truck of the Year. Read more.


Tata Communications Brings 100G Connectivity to Carrier and Enterprise Customers from the US to Asia with Ciena's GeoMesh. Read more.


TCS Insurance Launches Mobile Telematics Solution Enriching Customer Engagement for Auto Insurers. Read more.


Jaguar Land Rover to Work with New Technology Partners to Deliver Reduced Driver Workload Solutions. Read more.

The Pierre Named Five-Star Hotel by Forbes Travel Guide

The Pierre, A Taj Hotel, New York City
Forbes Travel Guide this month unveiled its official 2014 Forbes Travel Guide Star Rating list, naming The Pierre, A Taj Hotel, New York as a new Forbes Travel Guide Five-Star hotel. The Pierre will be showcased with all of the 2014 Star Rating recipients on ForbesTravelGuide.com.

The Pierre is a prestigious destination for travelers and residents who covet the superb Fifth Avenue location overlooking Central Park, with a choice of 189 guest rooms and suites, including 11 residential-style Grand Suites with warm and intuitive service by the exclusive team of Taj Royal Attachés skilled at assisting royalty, heads of state and CEOs. Celebrated for memorable dining and elegant social and business events from intimate to grand, The Pierre also offers an array of 24-hour services and amenities, such as complimentary Jaguar house car transportation.

"Guests from around the globe have long considered The Pierre among the world's best for luxurious accommodations, personalized service and unrivaled access to all that New York offers. This prestigious award reinforces our appeal to the most discerning and is a great tribute to our team's unwavering commitment, passion and dedication to provide the finest service and unparalleled guest experiences. We are incredibly proud to share this accolade with every talented team member at The Pierre, as they are the foundation of our success," said Heiko Kuenstle, General Manager, The Pierre, A Taj Hotel, New York. 

TCS Joins Global Think Tanks to Envision Future of Jobs in 2050

Tata Consultancy Services (TCS) recently joined a prestigious group of leading global companies, academics, think tanks, and journalists to examine the global challenges of STEM education, talent mobility and the question of how to engage and build the next generation of talent. Taking place at the National Press Club in Washington, D.C. on January 14,"The World in 2050: Talent Mobility and the Future of Jobs" event sought answers to the fundamental questions of why global businesses face significant challenges in finding qualified talent to fill millions of emerging STEM positions when there are 200 million people globally unemployed. Read more. 
Taj Group Rebrands London Hotels, Introducing Taj Hospitality in London
Taj 51 Buckingham Gate Suites and Residences, London.
The Taj Group introduced its two newly rebranded London hotels - St. James' Court, A Taj Hotel, and Taj 51 Buckingham Gate Suites and Residences. The hotels will now be promoted within the Taj Group's portfolio of luxury hotels, resorts and palaces, and the Taj Group has sole ownership and management, as well as operational and marketing control of both properties.

At St. James' Court, A Taj Hotel, some of the enhanced and differentiated experiences include in-room check in, signature welcome and signature fragrances. Guests will also have access to an extensive fleet of exclusive vintage and classic vehicles, including the Queen Mother's favorite Jaguar DS420 Daimler limousine 'Grand Princess' and Lord Mountbatten's vintage Daimler 'Silver Baroness'. Other experiences include unique dining experiences like the 24 Karat Gold Afternoon Tea and a customized Kids @ Taj program.

Meanwhile, Taj 51 Buckingham Gate Suites and Residences is further enhancing its luxury offering through bespoke experiences, such as the Taj Royal Attache butler service, optional Jaguar airport transfers and exclusive horse and carriage rides. In addition to the two signature suites - the world's first Jaguar Suite and the uniquely designed Cinema Suite - the hotel is remodeling other suites. In 2014, it will welcome a new lobby and reception lounge, a new restaurant, tea and library lounges and an exclusive private dining area. To celebrate the launch, St. James' Court, A Taj Hotel is launching a photo competition on its Facebook page, where there is a selection of prizes to be won. Visit facebook.com/sjctaj for more information.

Tata Global Beverages Marks the Season of Giving  with 'Project Joy!'

The 2013 Holiday season found the employees of Tata Global Beverages' Montvale, New Jersey office generously contributing over $1,800 to a local organization called People to People as part of the non-profit's "Project Joy" fundraiser. "Parents who are struggling to feed their children are particularly hard-pressed during the holidays," said Diane Serratore, Executive Director of People to People. "The money for gifts just isn't there for these families, but they still want to be able to bring some joy during the holidays to their children who often go to bed hungry and cold." With the money raised, Montvale's Employee Committee purchased gift cards, board games, building blocks, sports equipment, journals, scrapbooks, photo albums, craft kits, dolls, books and more.  All of these items were donated to the "Project Joy" store, which provided a gift-filled holiday to these local children.


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