Tata in North America Banner
December 19, 2013Issue 37

Good Earth Sponsors "A Hollywood Christmas" 

 
Video of Good Earth Tea at The Grove Christmas Tree Lighting.

This holiday season, Tata Global Beverages' Good Earth brand tea has sponsored a nationally televised event, billed as "A Hollywood Christmas Celebration at The Grove."  This one-hour holiday TV special features some of the biggest names in music, television and motion pictures including Mary J Blige, CeeLo Green, Jewel, Gavin DeGraw, IL Volo, and Toni Braxton.

The show was filmed on November 17th at The Grove, an outdoor shopping plaza in Los Angeles, and premiered on Thanksgiving Day. The special is now airing in syndication across all Top 50 US television markets (200+ stations) until January 2014.  A video recap of Good Earth Tea at The Grove Christmas tree lighting is available to watch here. 
Other News

TCS invites runner and volunteer applications on 2014 TCS New York City Marathon website.  Read more. 

 

STEM leaders, TCS and STEMconnector, to release computer science education roadmapRead more.  

 

TCS BaNCS wins best custody solution award at the 2013 Global Custodian Awards for Excellence. Read more.

 

The Jaguar F-TYPE wins Popular Mechanics' 2014 Automotive Excellence Award for Design. Read more.

 

2014 Land Rover Sport Named 'Four Wheeler of the Year' by Four Wheeler Magazine. Read more. 

 

All-new Jaguar F-TYPE R Coupe revealed at high speed during exclusive Los Angeles VIP event. Read more.

 

Land Rover showcases long wheelbase Autobiography Black Range Rover at Los Angeles Auto Show. Read more.

Jaguar Land Rover Announces Plans to Work With Intel to Deliver Next Generation In-Vehicle Technologies

Artist's rendering of Jaguar Land Rover's new technology R&D center
in Portland, Oregon 
Jaguar Land Rover will enhance its research and product development on future vehicle infotainment technologies through a new collaboration with Intel and the opening of a new technology R&D center in Portland, Oregon. Jaguar Land Rover's new research facility on the west coast will help lead the development of future vehicle infotainment systems and will be responsible for collaborative work with a number of technology partners.

The location of the center has been chosen for its proximity to the technology industry hubs in Silicon Valley and Seattle, where Jaguar Land Rover has been developing collaborative partnerships with the world's leading IT businesses, and creative and technical talent. Read more.

Tata Starbucks Continues Expansion in India with the Opening of
Flagship Store in Bengaluru 

Tata Starbucks in Bengaluru, India 
On November 23rd Tata Starbucks, the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages, celebrated its entry into Bengaluru (Bangalore). Tata Starbucks will open two more stores in Bengaluru by the end of the year.

Speaking on the occasion, Avani Davda, CEO, Tata Starbucks, said, "We are thrilled to open the first Starbucks® store in Bengaluru, which promises to offer our customers a distinct third place and an unparalleled experience. This unique flagship store is beautifully designed to capture the essence of the rich coffee heritage in this region and honours the delightful style and tradition of the city. We are excited to open our 30th store in the market, adding Bengaluru to our growing list of cities, which includes Mumbai, Delhi NCR and Pune. Each new store offers the opportunity to reach more customers in India and deliver high-quality arabica coffee, handcrafted beverages made by passionate baristas, extensive food offerings and legendary service."Read more.

Tata Partners with the University of Maryland on Innovation Dialogue 

In November, more than 50 people gathered in Washington, D.C. for the first Tata Dialogue on Innovation with the University of Maryland's Robert H. Smith School of Business. The event took place in conjunction with a conference sponsored by the school's Office of Executive Education. Liesel Bell, Vice President of Human Resources at Tata Global Beverages, spoke at the event and discussed how Tata is investing in innovative products, processes and technologies. 
 
As Tata continues to seek out innovations that will positively impact the marketplace and society, the Tata Dialogue on Innovation provides a platform for Tata executives to provide thought leadership on the importance of innovation to the growth and culture of the Tata group.

www.northamerica.tata.com 

Follow the Tata group on