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October 7, 2013Issue 35
TCS Named New York City Marathon Title Partner
New York Road Runners (NYRR) and Tata Consultancy Services (TCS) have announced an eight-year partnership, with TCS taking on the role of Title Sponsor of the New York City Marathon. Beginning in 2014, the prestigious race will be called the TCS New York City Marathon and is a part of a year-round premier partnership between TCS and NYRR.

"We are delighted to be the title sponsor of the New York City Marathon from 2014. This partnership presents a great way for us to accelerate our engagement with communities in the New York area and across North America to raise awareness about health and fitness," said Natarajan Chandrasekaran, CEO and Managing Director, TCS. Read more.
Following the Founder's Footsteps - Jamsetji Tata's 1902 Journey to the United States
It may surprise you to learn that our North American roots stretch back over one-hundred years to the travels of Jamsetji Tata -- our group's Founder -- across the eastern United States. His mission: to seek out America's brightest business minds and to learn about the nation's premier industries.

Along his journey, Jamsetji Tata visited manufacturing facilities from Atlanta to Chicago and was welcomed by the likes of President Theodore Roosevelt!
Want to learn more? Follow the Founder's journey this Fall on Twitter @TataCompanies using #TataNAmerica.
Other News

Dean of Harvard Business School, Dr. Nitin Nohria, appointed Director of Tata Sons. 
Read more.


The new Jaguar F-TYPE flexes its muscle at the Woodward Avenue Dream Cruise in Detroit. Read more.


TCS-STEMconnector survey reveals 100 CEOs' top five commitments to bridge US STEM skills gap. Read more.  


TCS-STEMconnector host executive round table on Computer Science Education and Careers in the US. Read more.


The First Shipment from Tata Steel Minerals Canada's (TSMC) DSO Project departed from the Iron Ore Company of Canada's terminal
facility in Quebec. Read more


Tata Technologies' New i GET ITŪ Affiliates Partner Program extends
reach of engineering knowledge management solution. Read more.
Tata Consultancy Services ranks 50 on 2013 InformationWeekRead more.

The Tata International Social Entrepreneurship Scheme (Tata ISES) 2013 hosts 20 international students in India. Read more.

Podcast: Activate Innovates in the Beverage Market
Listen to our latest "Four Questions with Tata North America" podcast, which features Reza Mirza, president of Activate Drinks. The beverage company was recently named one of Beverage World's Breakout Brands of 2013 and winner at Tata InnoVista. Mr. Mirza discusses why Activate is an innovator in the vitamin beverage market and the impact of social media on the brand's marketing strategy.  Listen to the podcast here. Also read: Beverages Fortified.

Eight O'Clock Coffee Refreshes its Brand in Style 

America's original gourmet coffee since 1859, has 'stepped up its style' with a momentous brand refresh including sleek red packaging, tasty new varieties, and new consumer communications featured on-air, online and even on the runway at New York Fashion Week in September.

"With excitement surrounding the brand refresh, it is the right time to bring Eight O'Clock back to television viewers who have not seen the brand on air for over 6 years", said Steve Rice, Tata Global Beverages CAA (Canada, Americas, Australia) Region President. "The entire refresh project including capturing consumer insights, optimizing varieties, selling into customers and communicating to consumers has been a tremendous team effort and my appreciation and well wishes go out to the entire team."


Visit the updated website www.eightoclock.com to learn more about the Eight O'Clock Coffee brand. 

Podcast: Discharging Social Responsibility

During his recent visit to the US and Canada, B Muthuraman, vice chairman of Tata Steel and chairman of Tata International, discussed the importance of integrating social responsibility with business operations and offered his outlook on the steel market in the US in a "Four Questions with Tata in North America" podcast interview.

"...The Tata group, has always maintained that society is not only an integral part of the business but also the prime purpose of the business, and we have a strong belief in that," said Mr. Muthuraman during the interview. "So it is not a question of striking a balance, it is a question of integrating social responsibility as a part of business operations." You can listen to the rest of the interview with Mr. Muthuraman and find the transcript by clicking Here.



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