Aug. 31, 2015
News. Training. Insight. 


Summer is almost over and I've been doing a lot of thinking this month. So, this week, I have three different blogs, as well as a new tutorial on Motion, an updated Product Review and a collection of all the articles I've written during August.

During August, I've been highlighting a number of conversations on craft, talking with different experts in art direction, casting, cinematography, screen-writing and acting. Some of these conversations we created specifically for our weekly webinars, others were drawn from interviews on the Digital Production Buzz. I've been very impressed with the thoughts our guests shared and learned a lot by listening to them again. All these conversations are posted as part of our Video Training Library - which is another good reason to become a member. We now have almost 1,300 movies in our library, all of which can be streamed directly to member's desktops or mobile devices.

Thinking of webinars, we return to technology this week, with a detailed look at creating and editing multicam projects in Final Cut Pro X. I'm looking forward to showing you how this works. Registration is free. Click below.

Our Creative Truths contest continues for one more month - last week, we had almost 50 entries!  Learn more - and check out this week's winners - below.

Today marks the end of August and the start of the Fall.  It's gonna be exciting and I look forward to seeing what develops!
Larry Jordan
Larry Jordan & Associates

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In This Issue
Digital Production Buzz
Our podcast - - was ranked one of the Top 5 video editing podcasts by Motion Array.  As Tyler Williams wrote:

"Welcome to our ongoing series on great podcasts for creatives. In each post in our series, we'll highlight several podcasts in a topic related to production, creativity, or design. We're going to kick it off with podcasts for video editors.

"Whether you are a professional film editor or you just have to edit together a presentation from time to time, there is something here for everyone. Today we are highlighting 4 general editing podcasts..."

We are in great company. Join us for a new show every week.  Here's the link to the list.
The 2015 Edition of our Creative Truths Contest continues to generate great quotes - and smiles!

Share your aphorisms with the world - win prizes - become wickedly famous! Or, at least have a lot of fun reading the entries!

Enter here -- it's FREE!


We picked 4 winners this week. Jeff Fulton is one of them:

Whenever an Editor is happy with their work, their peers will ask "what camera was that shot on?"

See all our winners here.

Conversations on Craft - Cinematography

We continue our "Conversations on Craft" by looking at cinematography. This week, we showcase three interviews from recent episodes of the Digital Production Buzz:
  • William LaChasse has been creating unique photographic images since he was six years old. His ad agency work has broken boundaries and created amazing ad campaigns. He is an expert at digital imagery and, in this discussion, explains how he sees a scene.
  • Mark August is a veteran camera operator and filmmaker with 25 years in US Navy as a combat photographer and a veteran of the Desert Storm War in 1991 and Global War on Terrorism in Afghanistan. He is a current member of the Camera Guild local 600, founding member of the Digital Cinema Society,  Veterans in Film and Television (VFT), and currently president of the Society of Camera Operators.
  • Cullie Poseria, graduated from NYU in 2012 with a BFA in film and TV and a deep love of photography. She loves creating unique and emotional images with lighting and camera work. She's just starting her career and has a newcomers eye to the industry.
  • Art Adams is a cinematographer with 28 years industry experience. Between shoots he works as a consultant for a number of industry companies including Sony, Sound Devices and DSC Labs, and writes technical and educational articles at ProVideo Coalition and DVInfo.
All four in one program - tell your friends this is a session they don't want to miss. This title is already in our Video Training Library. Non-members can download a copy here.
Final Cut Pro X: Multicam

We return to technology this week with a webinar devoted to illustrating multicam editing in Final Cut Pro X.

Multicam is a popular technique where multiple cameras cover the same event from different perspectives. This technique is most common when recording live performances or events. Multicam editing is the process, within Final Cut Pro X, where we can simultaneously edit all those angles at the same time. This editing can be done in real-time or slow-motion.

In this online session, I'll show you everything you need to know to successfully edit your next project:
  • Media Management
  • Importing and organizing media
  • Editing
  • Trimming
  • Replacing shots
  • Color Correction
  • and Working with multichannel sound
Registration is FREE - register here!

Digital Production Buzz

In Tech Talk this week, learn how to use keywords to find and organize clips in Final Cut Pro X.

Our guests this week started with Jonathan Handel talking about the latest elections and conflicts at SAG/AFTRA. Then, Avery Lu, co-founder of Palo Alto Scientific, talk about the power and risk of wearable technology (for example, how exposed is the health data stored on your wearable?), then visual effects artist, Casey Hupke, talks about his love of art, comedy and particle effects.
  • Watch the entire show here.
  • Listen to the entire show here.
  • Read the show transcript here.


New Articles & Videos
I have an update to last week's product review, plus lots of other goodies.  As always, I updated our Top 3 Lists. I'll see you next week!


No One Reads Anymore - The Need to Teach  Tools

This blog grew out of an interview with Keith Woolford thinking about the students of tomorrow.

I'm pitching a new course to the powers-that-be at USC, arguing for the need for a course on teaching students the tools of visual communications.

In this blog, I share my thoughts on where we are falling short in teaching the tools of visual communication.

Read my blog here. 
Update! Product Review: HighPoint Technologies RAID

Last week, I wrote a review of the 3614A RAID from HighPoint Technologies Inc.

The unit seemed OK, but company management was so busy making bad decisions about how to support it, that I couldn't, in good conscience, recommend the unit.

Two days later, I got an email from them saying they were fixing just about everything I found wrong about it.

I was very impressed they were listening and responding. Read the updated review here.


Is the Technology Honeymoon Over?

This guest blog is written by Clayton Moore, who, for 15 years, worked for Apple supporting their professional applications.

He writes that there's a sea-change in attitude about professional video gear that is changing how we view, evaluate and buy media gear which has implications on how manufacturers develop new products.
Motion 5:
Add and Adjust Audio
Motion 5 supports adding audio to your motion graphics projects, but it doesn't make audio clips easy to find or manipulate.

This tutorial explains how to import, find, select, modify and delete audio clips from Motion.

Read my tutorial here.


Image Quality Differences: Apple Compressor vs. Adobe Media Encoder

I've written a lot about both Apple Compressor and Adobe Media Encoder. And, I also create between 3-4 hours of media each week.

What I've discovered is that we are using both applications because we get different results depending upon our source media.

This blog isn't an official "test," but more a description of which software we use for each task and, more importantly, why.
Read the blog here. 
Larry's Articles for
August 2015
During the month of August, I wrote 19 different tutorials, product reviews and blogs.

Since a lot of folks are on vacation during August, I thought I'd compile a list of everything I wrote, and group it by subject, so you can quickly catch up on your reading.

(And, truthfully, I'm impressed - there are some very cool titles here.)

Read my article collection here.


Larry's Best Training: 
Final Cut Pro X: Complete
NEW for version 10.2!
We've updated our training to include all the new features in the 10.2 release of Final Cut Pro X.

Plus, we added new or revised chapters covering:
  • An Editing Quick Start
  • Learning the Interface
  • Media Management
  • Media Import
  • Keywords
  • 3D Text and Titles
  • Inspector Effects
  • Masking
  • Color Correction
  • Video Effects Cookbook
  • And more

More than 200 movies, more than 20 hours of training - all guaranteed to get you up-and-running quickly and turn you into a Final Cut Pro X expert.


There's nothing better on the market. 



Video Compression:
Master Apple Compressor 4.2
This Master Collection includes everything you need to know to learn Apple Compressor from the ground up.

This bundle includes our comprehensive Compressor 4.1 training, then updates it with all the new features in Compressor 4.2.

Then, we put the software to the test to see if it was any faster than previous versions - and discovered is is more than THREE TIMES faster than Compressor 4.1!


These days, everything we do ends up on the web. Which means that if we don't know how to compress our video to make it look good, all our work during production and post is wasted.

Everything you need - all in one place. 51 movies, more than six hours of training!

Top Three + 1 Lists