July 13, 2015
News. Training. Insight. 


Lots to talk about this week; especially the return of my very favorite CONTEST!!

But, first, the most consistently popular article on my website for the last nine months is "Caution! SSD Drives and Yosemite."  This detailed problems between 3rd-party SSD drives and OS X Yosemite. At the end of June, Apple released the 10.10.4 update to OS X, which fixes this problem. Read the updated article here.

This is SO cool!  I am delighted to announce the return of our "Creative Truths Contest!" The last time we ran this was 2013 and it generated thousands of responses. Creative Truths are thoughts and aphorisms that describe the creative process and ring true in your life. Entry is FREE - and fun. Enter as many times as you want. Each week we'll pick at least one winner and publish their Truths in this newsletter. These entries are such fun - learn more and enter your Truths here.

I am experimenting with two different types of training in the next few weeks, one in-person, the other online: 1. A new version of my in-person Master Class, focused on helping you improve your projects.  Learn more here.  2. An online class, called "Larry's Summer School," that updates and builds on our highly popular "Craft of Editing" bundle last winter. Learn more here. Both have limited seats and both are brand-new. Sign up soon before all the seats are gone.

Last week's webinar on 3D Space in Motion was a big hit. So much so that we are returning to this same subject again this week to look at some advanced 3D techniques in Motion 5.  Space is limited - sign up here.  Also, as a note, if you purchased our Master Motion Bundle recently, we'll email a special upgrade offer for both these two webinars after this week's session is complete.

I have six new articles this week: two product reviews, two videos and two articles; including the results of a fascinating survey of storage in the creative media industry. All the details are below, along with an update to our Top 3 lists.

Enjoy your summer and I'll chat with you next week.
Larry Jordan
Larry Jordan & Associates

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In This Issue
The idea behind this brand-new class was the success we had with "The Craft of Editing."

Starting next week, we are offering an eight-session, seven-week class focused on how to tell stories with moving pictures.

This is more than technology, here you will learn how to use technology to captivate an audience. Along the way, we'll learn how to use technology to enhance our stories.

This class also builds on what I teach at USC and includes an Award of Completion at the end of the course. I'll also provide sample media you can use during the course. We release a new class every week.

Pre-register today and save money. Here's the link to learn more.
Saturday, Aug. 8, 2015, I'm conducting a Master Class on Final Cut Pro X.

For one-day only, join us in our brand-new studio for a session specifically focused on you and your projects.

The content of this Master Class is driven by what you want to learn, problems that you are having, questions that you have about your projects. The morning is devoted to lectures explaining how different areas of Final Cut work. And - after a catered lunch - the afternoon is designed to get hands-on with your projects, solving problems and questions.

Early-bird registration is only $295 for the day.

Click here to learn more.  See you then!
There's a new section in our website that I have a lot of fun watching: Socialize.

Every day we provide a ton of timely information via our social media pages:
  • Twitter
  • Facebook
  • Pinterest
  • Instagram
To know what we've published recently, visit our Socialize page. Join the conversation and let us know what you think. And please take a second to share us with your friends.

(Thanks to Patrick Saxon, part of our team, for helping make our social media - and this section -  as good as it is.)
NEW! Master Compressor 4.2
We have a new training bundle for June:             Master Apple Compressor 4.2

High-quality video compression is critical in today's online world. So we put everything you need to know to make the most of Compressor in one place.

This complete and up-to-date training starts with the basics, then moves into every feature - new and old - inside Compressor.

Then, we added the research I've been writing about for the last two months on how to compress faster and better, along with a specific online session that covers what you need to know to compress video for the web.

Order today and SAVE 40%. Offer expires soon.


3D space is a very confusing place to be. But, once you understand it, you can create some amazing, eye-catching effects very easily.

This week, I illustrate:
  • What 3D space is
  • How to stay oriented
  • How to create simple 3D effects
  • How to create and move a camera
  • How to add and modify lights
  • How to create sets
  • How to move the camera between sets
  • How to create 3D sets in Motion, then send them to Final Cut Pro X
This webinar will get your creative imagination spinning. Purchase your copy here.

P.S. I'm delighted to announce that this week's  Webinar is supported by PremiumBeat.com, providing high quality stock music for all your video & film projects.

Last week's webinar on 3D Space in Motion was a great success - so, this week, I decided to take us a big step further into a brave new world.

This week, I illustrate all this, and more:
  • How to dramatically light a 3D scene
  • How set locations change camera moves
  • How to use multiple cameras
  • How to integrate particles in 3D
If you had fun learning last week, this week will explode your imagination. I'm looking forward to presenting these ideas, none of which I've done before. And, as always, attendance at the live event is free.

Space is limited, register today.

P.S. I'm delighted to announce that this week's  Webinar is supported by PremiumBeat.com, providing high quality stock music for all your video & film projects.

Digital Production Buzz

If you haven't visited the Digital Production Buzz recently, you're missing a lot!  We've added a new product demo segment called "Tech Talk," plus Randi Altman's "Perspective on the News."

And our guest list has never been stronger. We started with Scott Hosfeld. He's a composer, conductor and performer with an emphasis on film. We play some of his work, then talk with him on how he approaches scoring a film.  Then, Jonny Videl, and his team, have invented "Callsheet Operator." This is an online replacement for the printed Call Sheet. Listen and see if it makes sense for you. Finally, Steve Leon creates media events to connect the press with new products and ideas. Listen as he explains what you need to know to maximize your press coverage.
  • Watch the entire show here.
  • Listen to the entire show here.
  • Read the show transcript here. (Transcript will be posted by 10 AM Monday, PDT.)
By the way, the Buzz website is evolving. Come visit and check out our new look!

New Articles & Videos
I have six new articles and videos for you this week!

Starting with something to get you thinking: the results of the 2015 Storage in Media Survey. This survey studies how we are using media, what media we are using and what the trends are for the future.  Then, I have two product reviews; both of plug-ins. One works for Final Cut and Premiere, the other is just Final Cut only. Next are two movies which are excerpts from our 3D Space in Motion webinar and I wrap up with a detailed answer to where files that are shared directly to YouTube or Vimeo are handled and stored by Final Cut Pro X.  Lots of good stuff here!

I also updated our Top 3 Lists. See you next week!


Storage in Media 2015
Survey Results

Every year since 2009, Coughlin & Associates has surveyed the media industry to learn how we are using storage. As you can imagine, the changes over the last six years are dramatic.

Tom has allowed me to share the results of this year's survey and there are conclusions here that I find surprising.

Motion 5: Create a 3D Set
for Final Cut Pro X
This excerpt from my recent "3D Space in Motion 5" webinar illustrates how to create a 3D set in Motion that contains drop zones and editable text, both of which you can modify in Final Cut, then send the whole package from Motion to FCP X.

There are some really interesting ideas here.

Watch the video here.

Product Review:
Luca Visual FX: "Spectrum"

This is an illustrated review of a new plug-in for Final Cut Pro X, Premiere Pro CC, After Effects CC and Motion 5 from Luca Visual FX called "Spectrum."
This creates stunning backgrounds in no time.

Product Review:
SUGARfx: Swoosh
This is an illustrated review of a new plug-in for Final Cut Pro X from SUGARfx called "Swoosh."

And that's exactly what this creates: swooshes for text, swooshes for transitions, swooshes for mortises, and swooshes just for the sake of swooshing.  Cool, cool stuff.

Read the article here.

Final Cut Pro X: Finding Files Shared to YouTube or Vimeo

This article grew out of a reader's question: where are files stored that are shared directly out of Final Cut Pro X for either YouTube or Vimeo?

This is a surprisingly tricky question - and all the answers are here in this article.
Motion 5: Create a Depth-of-Field Look for a 3D Camera
This excerpt from my recent "3D Space in Motion 5" webinar showcases how to create a depth-of-field effect for a camera. (Depth-of-Field means that portions of the image are in-focus while other portions are out of focus.)

In this video, I show you how to create this effect, then how to animate it.

Watch the video here.

Larry's Best Training: 
Final Cut Pro X: Complete
NEW for version 10.2!
We've updated our training to include all the new features in the 10.2 release of Final Cut Pro X.

Plus, we added new or revised chapters covering:
  • An Editing Quick Start
  • Learning the Interface
  • Media Management
  • Media Import
  • Keywords
  • 3D Text and Titles
  • Inspector Effects
  • Masking
  • Color Correction
  • Video Effects Cookbook
  • And more

More than 200 movies, more than 20 hours of training - all guaranteed to get you up-and-running quickly and turn you into a Final Cut Pro X expert.


There's nothing better on the market. 



Video Compression:
Master Apple Compressor 4.2
This Master Collection includes everything you need to know to learn Apple Compressor from the ground up.

This bundle includes our comprehensive Compressor 4.1 training, then updates it with all the new features in Compressor 4.2.

Then, we put the software to the test to see if it was any faster than previous versions - and discovered is is more than THREE TIMES faster than Compressor 4.1!


These days, everything we do ends up on the web. Which means that if we don't know how to compress our video to make it look good, all our work during production and post is wasted.

Everything you need - all in one place. 51 movies, more than six hours of training!

Top Three + 1 Lists



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