April 6, 2015
News. Training. Insight. 


The annual NAB Show starts next week and the silence around here is deafening. Everyone is holding their breath, waiting for the flood of new announcements coming next week. All this non-talking makes writing this week's newsletter really hard.  Nobody is saying nothin'.

NAB is the time of year when our entire industry tries to figure out what the future holds. A time when companies boldly lead in directions that they hope the rest of us want to follow. A time where predictions and hype precede the reality of actually shipping product. Still, I wouldn't miss it for the world. NAB is a candy-store for grown-ups.

And, for the seventh year in a row, the Digital Production Buzz will be in the thick of it - interviewing key industry leaders throughout the event. If you are going to NAB, please stop by our booth - SL11505 - and say "HELLO!" (More details below.)

Thinking about new beginnings, we have fully switched to our new website - larryjordan.com. As with any transition, there were a number of bumps in the road. However, I discovered during the transition that I've written more than 1,200 articles and published more than 1,100 videos!  Whew... So, if you discover a page with missing pictures or links that don't work, please let us know so we can fix it quickly.

As well, I have five new articles and videos for you this week. See you next week in Las Vegas.
Larry Jordan
Larry Jordan & Associates

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In This Issue

The three most popular requests for our Video Training Library were:
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Our new site now provides three new levels, with all current subscribers set to Basic: 

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Did you know we have a Tip of the Day?

Well, we do -- in our Free Resources section.

New tips every day, pulled from articles and comments on our website, covering both Apple and Adobe software.

Now, in the middle of the night when you can't sleep and need something really cool to read right now, you have somewhere to go.

(And a tip of the hat to Brianna Murphy for collecting and posting these.)


One of our most popular webinars is "Video Compression."  However, last week, because  there was so much to cover, we ended up creating two separate programs: 
  • Compression Using Apple Compressor
  • Compression Using Adobe Media Encoder (AME)

The two events are essentially the same, except I'm demoing different software. Learn:

  • Basic compression terminology
  • Compressing files for YouTube
  • Optimizing audio compression settings
  • Optimizing video compression settings
  • Automating video compression

Both webinars are our Video Training Library.   


Creating effects is a great way to add life to a project. Its also an endlessly fascinating topic filled with interesting stuff to talk about.

In this week's webinar, I'll illustrate a variety of effects that can be created directly in Final Cut Pro X, without requiring any special plug-ins.

Learn how to get creative with:
  • Chroma-keys (green-screen keys)
  • Fast and slow-motion
  • Interesting color looks and effects
  • Titles
  • and much more.

Digital Production Buzz

For the seventh year in a row, the Digital Production Buzz is covering this year's NAB Show.  And, for the first time, thanks to a generous grant from the folks at 1Beyond - we are adding video coverage!

Here's our plan: We are creating twelve hours of programming during NAB! Eleven live shows  and five Evening Special Reports. Original programming, every day and live from the show floor.

Beginning Monday, April 13 at 10:30 AM (Las Vegas time), we are live video-streaming three half-hour shows featuring news, announcements and interviews with virtually every major player in our industry. Then, each evening that week, we present an hour-long Special Report featuring all new interviews with some of the hottest new companies at the show.

All shows will be streamed live, as well as posted to YouTube (video), iTunes (audio) and the NABShowBuzz websites.

Our coverage is SO MASSIVE that we've created a new website to handle it:  NABShowBuzz.com. Visit today to see who we are interviewing and when they will be on. We update this page every day from now till the end of NAB.

There's only one source for in-depth coverage of the NAB show:  NABShowBuzz.com

NOTE: Need a FREE TICKET to get into NAB?  Use LV4883, courtesy of The Buzz.
Last Week on the Buzz
Now that we have video streaming pretty well nailed down, our biggest challenge was solving the audio delay issues with Skype. We think we finally have a handle on those, too. 

So, celebrate with us by checking out a truly fascinating show looking at writers, careers, cool technology and amazing special effects.

Last week featured:
  • Greg Ciaccio, VP at Modern Video Film, with a behind-the-scenes look at the on-set media wrangling for DIG, the newest series from USA Network.
  • Jen Grisanti, Story and Career Coach, talking about what makes a successful screenplay.
  • Lee Jessup, Career Coach, talking about creating a successful writing career
  • Robyn Haddow, Freelance Motion Graphics Artist, talking about creating fantasy user interfaces, the kinds of things you see actors moving around in sci-fi films.  Robyn provided samples of her work, which was just amazing!

* Watch highlights of the show here (A fast eight-minute look at highlights from the show.)  

* Watch the entire show here.

* Listen to the entire show here.  

New Articles & Videos
All kinds of ideas caught my attention this week: highlights from our video compression webinars, continuing last week's theme of "cleaning stuff up," and some cool keyboard shortcuts that I discovered I'd forgotten.

Plus, as always, our Top 3 lists.
Video Compression


Video compression is essential to enabling your audience to see the results of all your hard work in production and editing. It is also hard to understand and difficult to do well.

In this video tutorial, I explain the basics of video compression, what you need to know to create good looking images and how to avoid mistakes.

Regardless of the tools you use to compress video, this tutorial will make it look better.

Cool Keyboard Shortcuts
Everyone loves secret shortcuts, even if you don't use them, simply because they are cool to know.

Final Cut Pro X ships with more than seven hundred shortcuts; most of which I don't use.  However, this article highlights some really useful shortcuts that can make your editing life a lot easir.

(And, if you have a favorite shortcut that I didn't mention, add it as a comment.)

Read the article here.

Audio Compression Settings

This short video tutorial explains how and why to compress audio when you compress your video, when using Apple Compressor.

The challenge is to compress audio without damaging sound quality. These settings will allow you to reduce file size up to 75%, without listeners being able to hear the difference.

Adobe Media Encoder:
Understanding Presets
This short video tutorial walks through all the major compression settings in Adobe Media Encoder for both audio and video.

In it, I explain which settings are important and which you can safely ignore. Along the way, I'll point out useful settings you can use to reduce file size, while maintaining image quality.

Watch the video here.

Article03FCP X:
Delete Generated Media

Last week, I wrote about ways to clean up your system.  This week, I have an article talking about how, and when, to remove generated media.

If you need to regain storage space, or are getting ready to archive a project, you need to read this article.

Motion 5:
Animate Text on a Curve
Looking back into the archives, I found this article, first published one year ago, illustrating how to create text on a curve in Motion 5.

Then, I show how to animate it, change the shape of the curve and totally mess with its behavior.

Read the article here.

Larry's Best Training: 
Final Cut Pro X 10.1x: Complete
This title contains everything you need to learn Apple's Final Cut Pro X v.10.1.x!
This title includes both:
  • FCP X: Workflow & Editing
  • FCP X: Effects
From initial setup and media management to editing, effects, and output, there's no finer training on the market.
  • Need to get started in a hurry?
  • Need to learn just the new features?
  • Need in-depth training on everything you need to know to become a video editing pro? 

We condensed everything you need into one chapter. With over 200 movies--more than 22 hours of training--all under one title, you're one click away from everything you need!

(And is current for the 10.1.3 and 10.1.4 releases.)


Improved Video Compression 
Apple Compressor 4.1
Apple continues to update Compressor with an all-new interface, improved compression settings and better monitoring. We created new training just for this version.
  • Better organized
  • More informative
  • Tighter focus on making your images look great.

These days, everything we do ends up on the web. Which means that if we don't know how to compress our video to make it look good, all our work during production and post is wasted.

In this in-depth video training, Larry Jordan shows you how to make the most of Apple Compressor 4.1.x. 

Whether you are a new or experienced, this training will help you make your media look and sound great!

Top Three + 1 Lists