New Stuff - Cool Stuff
November 17, 2014
In This Issue
Become a Member
All Kinds of Cool Stuff
Commentary: Getting Started is Hard
A Quick Start Guide to Video Compression
Tips to Make Text Look Great!
FCP X: Automatic Text Styles
FCP X (v.10.1.3): Complete!
Top 3 Lists
Compressor 4.1 Training
Larry's New Subscription Service

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Popular Webinars

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Nov. 19
Advanced Color Correction in FCP X


Larry Jordan Three new articles, plus one, this week.  More on those in a minute.

The move to our new office is progressing, but, wow, is it a lot of work!  We were in the same location for ten years. Who knew we had so much stuff to move?!? I figured we'd have one or two days of discomfort, then all back to normal.

Sigh... What an optimist. It took four days to get our network working. A full week before phones were back on line.  And, as you'll read below, getting an audio mixer to work has been a challenge and a half.  

When we get this done, I have stories and pictures I can't wait to share with you. Until then, though, I'm slowly aging over here in the corner. To everyone currently moving offices, you have my sympathy.

Also, as a note, I'm backed up with products to review and I'm feeling guilty. There are some very cool goodies sitting in a pile where my desk ought to be. We think we've located my desk, its somewhere near Cleveland. I'm hoping it arrives soon so I can get caught up; hopefully by the end of the month. I hope.


Please update your mailing lists. You can find us at:

Larry Jordan & Associates, Inc.
31336 Via Colinas
Suite 103
Westlake Village, CA 91362

(818) 879-5105

Everyone's email here at the company stays the same. Stop by and say hello!


Rick Gennaro sent me this link to a blog on EndCrawl discussing appropriate image sizes for final post finishing. I found it fascinating. 

Here's the link.


This week, we have a Video Library Members-only webinar: Advanced Color Correction in FCP X.

This webinar takes an advanced look at color correction in Final Cut Pro X. This 45-minute session:
  • Explains how to read and modify video scopes
  • Shows how to color correct multicam clips
  • Shows how to color correct groups of clips
  • Shows how to correct elements within the frame
  • Shows how to successfully apply the Broadcast Safe filter
If you aren't a member, this is a great reason to join.

If you are a member, you'll get an email from Debbie later today with all the details you need to register. Like all our webinars, this session is FREE to all subscribers. Watch your email in-box.


Buzz newsletter bullet This week's interview from Digital Production Buzz features Philip Hodgetts.

Metadata has developed a bad reputation. But we've been using it all along just using different names: "keywords," "file names," "duration," "codec" ... all the  jargon that goes with editing video.

As we move ever more fully into digital media, metadata - which are essentially labels - becomes essential for organizing and managing our projects.

This week, Philip talks about why we need metadata, discusses software we can use to tame it, and looks at how metadata can make our life easier.

Listen to Philip's interview here.

Listen to the entire show here.

Thanks to the folks at Take1 Transcriptions, you can read, as well as listen to each show. Read this week's show transcript here. (You'll also find show transcripts on each Buzz show page.)


Generic newsletter bullet Three new articles this week: A cautionary tale on trying to get an audio mixer to work and what it's like to feel like a newbie, a Quick Start Guide to Video Compression, and two articles on working with text.

Plus, I've updated our Top 3 Lists. Have a great week.

Getting Started is Really Hard 
This week, I discovered what it's like to be on the ground floor struggling to get technology to work.

We purchased a brand-new audio mixer - and, for the life of us - we could not get it to work.

It wasn't that the technology was bad - it was that the manufacturer didn't bother to explain the basics of the system in a way that new users could understand.

Here's an object lesson in how to do it wrong.

Read the article here.

Quick Start Guide To Video Compression 
Regardless of what compression software you use, there are certain key ideas you need to understand to make the most of your compression software.

In this Quick Start Guide, I provide fourteen concepts you need to know to help get your brain wrapped around video compression.

What affects image quality and what doesn't. Concepts that make the difference between OK and great.

Video compression can be complex. This article makes basic concepts easier to understand.

Tips To Make Your Text Look Great 
In spite of all the hype surrounding HD and UltraHD video, print and larger computer monitors have image resolution superior to video.

This means that we need to pay attention to making our text readable on screen with a much more limited font selection than print.

In this article, I provide tips on how to improve the look of your type, along with examples of what works and what doesn't. These tips are not software-specific; they apply to all video editing software.

If you want to be sure your audience can read your titles, you need to read this article.

Automatic Text Styles 
Hidden in plain site is a feature in Final Cut that makes automatically styling text fast and easy.

But no one knows its there.

In this article, I highlight the Format & Style menu, show you how it works and how automate the formatting of your text.

There's very cool stuff hidden right in front of you.

This title contains everything you need to learn Apple's
Final Cut Pro X v.10.1!
This title includes both:

* FCP X: Workflow & Editing

* FCP X: Effects


All in one place, for one great price!


Start with initial setup and media management to editing, effects, and output, there's no finer training on the market.


* Need to get started in a hurry? We condensed everything you need into one chapter.

* Need to learn just the new features? We've got you covered.

* Need in-depth training on everything you need to know to become a video editing pro? Start at the beginning and work your way to the end.

You'll be amazed at how much you learn!

(It is also current for the 10.1.3 release)

Over 200 movies, more than 22 hours of training! Each movie is laser-focused to get you the information you need exactly when you need it. (The average movie length is about seven minutes.)

One title - everything you need - available right now.

Here are the most popular articles, webinars, and audio interviews for the past seven days across all my websites.


This list expanded to the Top 4 to add some variety:
For an index of all our articles, visit here.



This list is based on the webinars watched most often by our monthly subscribers. For a list of all our webinars, visit here.


Digital Production Buzz Audio Interviews   

For a list of all Buzz audio interviews, click here. 

Learn Apple Compressor 4.1
Apple continues to update Compressor with an all new interface, improved compression settings and better monitoring. This application has some much new stuff inside that we went back and re-did all our training for the new version.
  • Better organized
  • More informative
  • Tighter focus on making your images look great.

These days, everything we do ends up on the web.
Which means that if we don't know how to compress our video to make it look good, all our work during production and post is wasted.

In this in-depth video training, Larry Jordan shows you how to make the most of Apple Compressor 4.1.x.

Whether you are a new or experienced, this training will help you make your media look and sound great!

We are committed to providing the highest quality training at the lowest possible price and distributing it as widely as possible.

From subscriptions to individual downloads to free techniques and articles -- we've got your back.  And there's lots more to come.


Larry Jordan
Larry Jordan & Associates
P.S. I always love hearing from you. Feel free to write.