New Stuff - Cool Stuff
November 10, 2014
In This Issue
Become a Member
All Kinds of Cool Stuff
How to Start an Editing Business
Can You Still Have a Career in Editing?
Create a Workflow That Makes You Money
FCP X (v.10.1.3): Complete!
Top 3 Lists
Compressor 4.1 Training
Larry's New Subscription Service

I am delighted to introduce our  Subscription Membership for all my video training, webinars, and tutorials.

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* Over 700 movies!
* Over 200 hours!

Click here to learn more. Access your membership by clicking the "Member Login" button in the left sidebar of the Home Page of my website.
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New Events
Start Wed. Nov. 19


Larry Jordan I have big news and bad news this week.  The big news is that after several months of planning our company has moved into some really cool new offices. Moving day was last Friday.

The bad news is, like everyone else who has ever moved from Point A to Point B, boxes are everywhere and nothing is working quite right. I've spent the weekend dealing with server, router, Internet and data transfer issues. Currently, our server is up while the Internet is down.

Oh!  And if you tried to call us any time after Wednesday last week, our phone system is down, too.  Sigh...

But...! What makes our new offices worth all the work is that they are 2,500 square feet of very exciting audio and video production space.  When I first saw this space, my brain exploded with ways we can use it to improve and expand our training. It also includes a  classroom so we can offer advanced training to individuals and private groups!

I can't wait to get us moved in so I can share these new ideas with you. It will be great!

I'll give you a tour next week, when we get a few more boxes put away and I rediscover my desk; which, ah,  got lost in shipping. So I'm back to typing on an apple crate. We have installed a brand new network and servers, new phone system, new audio gear, new computers and a new studio.  (I even treated myself to the new 5K iMac...!)  

I'll be writing about all of it as we bring it online. I'm eager to share with you what I've learned, the gear we chose and why.

However, all this moving and crisis management means that I just didn't have time to write anything new this week. So, I'm including three articles on running a business, plus an interesting collection of Short Notes and two excellent interviews from The Buzz.


Last chance! One of the key philosophies behind what we do is that I want everyone to have a job that they like and are good at.  For this reason, I created a new webinar called "Improve Your Job-Hunting Skills."

Until this Friday, SAVE 50% of the download price. (Offer expires Friday, 11/15/2014.) Discover better ways to find work - for less than the cost of breakfast.

This one-hour session showcases techniques you can use to market yourself, find work and excel during the job interview. Along the way, I illustrate what works and what doesn't.

I guarantee that these skills will change your thinking  and improve your results -- whether you are just starting out or are looking to boost your client base.

Here's the link. Enter GETAJOB as the Coupon Code during checkout. Special price: ONLY $12.99!! (Save 50%!)

There ARE secrets you need to know - this video explains them. Please share this code with any friend who is looking for work.


Our phone system is down till Tuesday, probably.  When it's back up, we'll have the same number as usual. In the meantime, if you need to reach us, please send me an email.

Please update your mailing lists. You can find us at:

Larry Jordan & Associates, Inc.
31336 Via Colinas
Suite 103
Westlake Village, CA 91362

(818) 879-5105

Everyone's email here at the company stays the same. Stop by and say hello!


Thanks to a post on IMUG, I learned that Adobe posted a help file detailing how to apply, remove, find and organize effects.  

Here's the link.

Small notes bullet If you are looking for a list of supported video formats in Final Cut Pro X, scroll to the bottom of this page.

Here's the link.

If you are working with Sony media - XAVC or the various flavors of XDCAM - this Apple KnowledgeBase article may be helpful.

Here's the link.

Small notes bullet Shutterstock, Inc. introduced Sequence, an in-browser editing tool designed to provide an easy way for anyone to create and quickly share videos with colleagues and clients. Sequence allows users to seamlessly integrate their own footage and music with Shutterstock's collection of more than 2 million high-quality video clips and music tracks.

The software requires Chrome. Here's the link.

Telestream, the leading provider of digital media tools and workflow solutions, announced the immediate availability of Wirecast 6.0, the latest version of its popular live streaming software. Wirecast is the industry's only cross-platform, all-in-one live streaming production software that enables capture, live production and encoding of live streams for broadcast to multiple servers and platforms simultaneously.

Here's the link.

Small notes bullet Imagineer Systems released a free update to Mocha (v.4.1). If you haven't played with this planar tracking system, you are missing some incredible technology to track objects that you might not think are trackable. Watch the demo.

Here's the link.


Due to the move to our new office, we are postponing our weekly webinar this week. They should resume on Nov. 19.  Subjects should be posted by the end of this week.

Here's our webinar registration page.


Buzz newsletter bullet This week's Digital Production Buzz had three interesting interviews: Dror Gill, Jonathan Handel and Jessica Sitomer.

Jonathan Handel, entertainment labor reporter for The Hollywood Reporter, has an insightful report on the current conflicts between Actors Equity (theater), SAG-AFTRA (screen) and producers who want to stream live productions. The issue, we discover, is about more than money, as Jonathan explains.

Listen to Jonathan's interview here.

Jessica Sitomer, president of The Greenlight Coach, talks about the challenges in overcoming complacency and not letting the day-to-day business of living get in the way of advancing your career.  If you are looking for a jump start to boosting your job-hunting, this interview is it.

Listen to Jessica's interview here.

Listen to the entire show here.

Thanks to the folks at Take1 Transcriptions, you can read, as well as listen to each show. Read this week's show transcript here. (You'll also find show transcripts on each Buzz show page.)


Generic newsletter bullet I'm getting a lot of requests following our Job Skills webinar last week, and Jessica Sitomer's interview this week, for more tips on how to start an editing business.

So, I have two articles and a blog that look at the business of the business. 

Plus, I've updated our Top 3 Lists. Have a great week.

How To Start an Editing Business 
I get a lot of emails asking how to start a business as an editor.

In this article, I present seven steps that will help you make the best decisions on starting your own company.

And, surprisingly, a love of technology - or editing - is not enough to survive in our industry today.

Read the article here.

Can You Still Have a Career in Editing? 
This article grew out of three emails, each talking about the dismal state of our industry.

In fact, media was rated as one of the ten worst college degrees in terms of income potential.

Gosh it was depressing.

So, I wrote this blog to help put things in better perspective.

Create a Workflow That Makes You Money 
Editing, like running a business, requires efficiency. There is so much to do to create a great program, that you don't want to waste time doing the same work more than once.

This article details a workflow that answers the question: "What Should I Be Doing Right Now?"  Spend some time at the beginning of a project thinking about how you want to get yourself organized and you'll save a ton of time later in the project.

I've taught this system in all my classes and practiced it personally for year. If you don't have your own system, use mine. Then, customize it to make it your own.

This title contains everything you need to learn Apple's
Final Cut Pro X v.10.1!
This title includes both:

* FCP X: Workflow & Editing

* FCP X: Effects


All in one place, for one great price!


Start with initial setup and media management to editing, effects, and output, there's no finer training on the market.


* Need to get started in a hurry? We condensed everything you need into one chapter.

* Need to learn just the new features? We've got you covered.

* Need in-depth training on everything you need to know to become a video editing pro? Start at the beginning and work your way to the end.

You'll be amazed at how much you learn!

(It is also current for the 10.1.3 release)

Over 200 movies, more than 22 hours of training! Each movie is laser-focused to get you the information you need exactly when you need it. (The average movie length is about seven minutes.)

One title - everything you need - available right now.

Here are the most popular articles, webinars, and audio interviews for the past seven days across all my websites.


This list expanded to the Top 4 to add some variety:
For an index of all our articles, visit here.



This list is based on the webinars watched most often by our monthly subscribers. For a list of all our webinars, visit here.


Digital Production Buzz Audio Interviews   

For a list of all Buzz audio interviews, click here. 

Learn Apple Compressor 4.1
Apple continues to update Compressor with an all new interface, improved compression settings and better monitoring. This application has some much new stuff inside that we went back and re-did all our training for the new version.
  • Better organized
  • More informative
  • Tighter focus on making your images look great.

These days, everything we do ends up on the web.
Which means that if we don't know how to compress our video to make it look good, all our work during production and post is wasted.

In this in-depth video training, Larry Jordan shows you how to make the most of Apple Compressor 4.1.x.

Whether you are a new or experienced, this training will help you make your media look and sound great!

We are committed to providing the highest quality training at the lowest possible price and distributing it as widely as possible.

From subscriptions to individual downloads to free techniques and articles -- we've got your back.  And there's lots more to come.


Larry Jordan
Larry Jordan & Associates
P.S. I always love hearing from you. Feel free to write.