New Stuff - Cool Stuff
Mar. 24, 2014
In This Issue
Become a Member
All Kinds of Cool Stuff
Adobe Media Encoder: Add Watermark
Compressor: Add Watermark
FCP X: Import Caution
Improve Your Interviewing Skills
FCP X: Effects!
FCP X: Complete!
Top 3 Lists
Compressor 4 Training
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Larry Jordan The 2014 NAB Show is getting closer - more on that in a minute. But since everyone and their cousin is getting ready to update something, it makes it hard for me to figure out what to write about. On the other hand, it also makes April feel like Christmas. Just, um, with higher price tags.

I've got three new articles and one from the archives to share with you this week. New training, new Buzz interviews, new news on our NAB coverage. All kinds of good stuff.

By the way, the astute among you will have noticed we haven't done any webinars recently. That's because we are changing our webinar service provider and, between recording all our new training and getting ready for NAB, the team here just hasn't had time to get everything prepped and tested. Webinars will restart in April when we return from NAB. Sorry for the delay.


I'm delighted to announce the release of our latest training: Final Cut Pro X: Complete. This combines FCP X: Workflow & Editing with our latest all-new title: FCP X: Effects.

Everything you need to master Final Cut Pro X - all in one package for one great price. More than 23 hours of training spanning more than 200 movies. Focused, in-depth, with our trademark conversational style and humor.

This training is available today as a download or DVD for only $129! Even better - use NXLTR1401 as the Coupon Code during checkout and SAVE 10%!

Click here to order your copy!

BIG NOTE: If you purchased our FCP X 10.1: Workflow & Editing training, all you need to complete your collection is the new FCP X: Effects title. See below for details.


To accompany FCP X: Workflow & Editing, this morning we released the second half in this series: FCP X: Effects. All new recordings including:
  • 11 chapters - 80 movies - 8 hours of in-depth all-new training
  • An all-new chapter devoted to still images
  • An expanded - and amazing - chapter on color correction
  • Extended coverage of the new Clip Retiming features
  • Cookbooks covering audio and video effects
  • And much, much more!
This training is available today as a download or DVD for only $49! (Existing customers can upgrade for only $29 - the upgrade notice was emailed to you this morning.)

Click here to order your copy!



This year, the Digital Production Buzz is taking its largest team ever to the NAB Show -- 29 people!! We are also expanding our coverage to include both audio and video, thanks to the great folks at Moviola!

We'll have special reports from some of the leaders in our industry, including Philip Hodgetts, Randi Altman, Ned Soltz, Michele Yamazaki and more.

We kick off NAB week with a series of 2-a-day live NAB UPDATES, followed by evening one-hour NAB SPECIAL REPORTS. Supplemented by continual coverage on Twitter, Facebook, Instagram, and YouTube.

If you want to know what's happening at the show, the FIRST place you should look is We'll be updating it throughout the day, every day during NAB.

And, if you are at the show, we're in Booth SL11505. Stop by and say hello!


If you are using an iPad app for production or post, I'd like to know so I can share your recommendation with others.

Drop me a note via email, tell me what you are using and why you like it. I'll add your comments to future newsletter issues. 

Buzz newsletter bullet Something a bit different on the Digital Production Buzz this week. We interviewed Misha Tenenbaum, not about technology, but about how to learn the craft of editing.

Misha started his career just a few years ago and discovered that since the entire industry switched to free-lance talent, internships and mentors - which were the traditional ways to learn how to edit - just didn't exist. So, he decided to create a way for editors to learn the craft of editing: EditStock. This makes for a fascinating interview!

Listen to Misha's interview here.

Listen to the entire show here.

We are now offering complete text transcripts for each Digital Production Buzz episode, courtesy of Take1 Transcription. View the transcript here.


Generic newsletter bullet Well, three new and one article from the archives. This week, I cover Adobe Media Encoder, Apple Compressor, Apple Final Cut Pro X and tips on getting better interviews.

And, because I enjoy seeing what's popular, I also updated our Top 3 lists.  Have a great week! 

Add a Watermark
One of the new features in Adobe Media Encoder that I really like is the ability to add watermarks to video.

A watermark is a small icon or text that identifies the source of the video.

They are so popular that we see them everywhere from broadcast TV to YouTube.

In this article, I show you how to create them in Photoshop, then apply them in Adobe Media  Encoder.

Add Still or Video Watermark     
Watermarks have long been a feature in Compressor. However, in looking over my notes, I realized I haven't written about how to create them in the newest version.

One of the big features in Compressor is that we can create both still image and animated video watermarks.

In this article, I show you how to create a still image watermark in Photoshop and an animated video watermark in Final Cut Pro X. Then, we bring both into Compressor and apply them to a video clip.

This is a technique that I use in virtually every video I create. And I wanted to share it with you here.

A Caution When Importing Media

Last week, when I was writing my review of SmartSound's SonicFire Pro, I discovered a potential problem when importing media into Final Cut Pro X.

So I wrote it up for this week's issue.

If you are in the habit of importing clips by dragging them in from the Finder, you need to read this article.

Interviews: Ask the Right Questions

Interviews form the heart of many of the programs each of us works on. And interviews, as we all know, are a series of questions and answers.

But, how do you get the right answers? By asking the right questions!

Last summer, I taught a course in creating the short-form documentary and realized, during the course, that my students had no concept of how to ask questions.

So I wrote up what I learned in teaching them in hopes that it can improve all of our interviewing techniques.

The old adage is true: "You get what you ask for."

All-new training covering audio and visual effects in Final Cut Pro X (v.10.1).
From simple themes and generators to unraveling the complexities of color correction and green screen keys.

* All new chapter on Still Image Effects

* 2-hours in-depth on Color Correction

* A chapter devoted to audio effects

* New recordings, new examples, more in-depth and easier-to-view than ever.

All combined with our conversational approach and sense of humor.

Over 70 movies, more than 8 hours of training, including all the new features in the latest release of Apple's Final Cut Pro X.

Save time, save money, save your sanity. Watch this training and learn how to make Final Cut FLY!

This title contains everything you need to learn Apple's
Final Cut Pro X v.10.1!
This title includes both:

* FCP X: Workflow & Editing

* FCP X: Effects

All in one place, for one great price!

Start with initial setup and media management to editing, effects, and output, there's no finer training on the market.

* Need to get started in a hurry? We condensed everything you need into one chapter.

* Need to learn just the new features? We've got you covered.

* Need in-depth training on everything you need to know to become a video editing pro? Start at the beginning and work your way to the end.

You'll be amazed at how much you learn!


Over 200 movies, more than 22 hours of training! Each movie is laser-focused to get you the information you need exactly when you need it. (The average movie length is about seven minutes.)

One title - everything you need - available right now.

Here are the most popular articles, webinars, and audio interviews for the past seven days across all my websites.


We expanded this list to the Top 4 for more variety:
For an index of all our articles, visit here.



This list is based on the webinars watched most often by our monthly subscribers. For a list of all our webinars, visit here.


Digital Production Buzz Audio Interviews   

For a list of all the audio interviews we've conducted on The Buzz, visit here. 

Learn Apple Compressor 4.1
With the release of Final Cut Pro X v10.1, Apple also updated Compressor to version 4.1 An all new interface, improved compression settings and better monitoring. So much changed, in fact, that we went back and re-recorded all our training for the new version.
  • Better organized
  • More informative
  • Tighter focus on making your images look great.
These days, everything we do ends up on the web.
Which means that if we don't know how to compress our video to make it look good, all our work during production and post is wasted.

In this in-depth video training, Larry Jordan shows you how to make the most of Apple Compressor 4.1.

Whether you are a new or experienced, this training will help you make your media look and sound great!

We are committed to providing the highest quality training at the lowest possible price and distributing it as widely as possible.

From subscriptions to individual downloads to free techniques and articles -- we've got your back.  And there's lots more to come.


Larry Jordan
Larry Jordan & Associates
P.S. I always love hearing from you. Feel free to write.