New Stuff - Cool Stuff
April 29, 2013
In This Issue
Become a Member
Larry's Welcome
Article: Start an Editing Business
Blog: YouTube Export Problems
Audition: Faster and Better Levels
Thoughts on the Mac Pro
FCP X: Create Split Edits
Top 3 Lists
FCP X Training
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Larry Jordan
I have all kinds of new stuff for you this week: new webinars, inside gossip, new blogs, new articles, and new winners; including a great new blog on how to start a new editing business.  Whew!


I want to try something different. Normally, in my classes and seminars, we talk about technology. This time, though, I've put a session together that talks about improving your story-telling.

It's called an Editing Master Class. Tuesday, May 14, in Thousand Oaks, California. The class is limited to 14 seats. Bring your own projects and we'll work on them together.

Whether you use Final Cut, Adobe, or Avid, the goal is to make our stories better.

Click here to learn more.


Now that the NAB Show is over, its time to restart our webinars. So... I'm delighted to announce our five newest sessions!
This Wednesday, I'm revisiting one of my favorite topics: Ask Larry Anything. This is a free-form discussion on just about anything.  There's a limit of 80 seats in each session, and we have two sessions: 9:00 AM and 1:00 PM, Los Angeles time.

Registration is only $19.99, but subscribers always attend FREE!  This is a great reason to become a subscriber, click to become a member!!

Don't want to subscribe? Click here to register just for this webinar.


Each week, I feature a different interview from the Digital Production Buzz. This week, I want to highlight Ryan Postas, filmmaker

Ron principally creates music videos. In this interview we talk about how he creates his distinct look

Listen to Ryan's interview here.


One of my favorite keyboard shortcuts disappeared with the FCP X 10.0.8 update: Command+E. This is a fast way to export a Master File.  

In fact, the Share menu doesn't even appear in the Custom Keyboard shortcuts menu. It seems to have gotten lost.

I'm hoping that both of these lost children will return home safely in the next update.

- - - -

I'm getting a number of reports of error messages during Sharing (export). I have two recommendations:
  1. Always export a master file, then do something with it, rather than trying to do everything as a single step inside FCP X itself.
  2. Contact Apple using the Send Feedback menu option inside FCP X.

Tom Coughlin, CEO of Coughlin Associates, specializes in studying the data storage market. Each year, he publishes the results of a new survey looking at storage needs and trends.
Want two scary facts? By 2014 the average US household will have about 12 Terabytes of stored digital content. And by 2015 the size of personal content storage will greatly exceed commercial content.

Take his free survey - NO sales people will call - and contribute your thoughts to the future of data storage for media.

Click here to take the survey.


Here are the latest winners from our "Editing Truths For Better Living" contest. It doesn't cost anything to enter, and, in fact, studies have shown that entering can actually make you feel better.  Sharing the pain helps...

Esther P. Russell
When the project is well received the director is praised, if it is not well received the editor is fired.

Dean Winkler -
Client: "Can you make it run slower but take less time?"

Tom Daigon -
The closer the clock approaches 5PM on Friday, the greater the likelihood a client will call for revisions or a weekend edit.

Marshall Johnson
Tapeless workflow is only faster once the client has run out of money.

To learn what all the fuss is about - click here.

I have a variety of new articles this week, but I want to specifically mention a new article on how to start an editing business. All too often, people decide to start a company, without thinking through what's involved in starting a business. If someone you know is thinking of going free-lance, or starting their own company, make sure they read this -- and feel free to add your own comments!

Then, I have a new articles on resolving problems exporting for YouTube, creating split edits in Final Cut Pro X, faster ways to set audio levels in Adobe Audition, and more thoughts on the arrival of a new MacPro.

And, as always, I've updated our Top 3 lists.

How To Start an Editing Business   
Logo: Larry's Blog
All too often, we change careers and start something new without first checking to see if there's any money in.

The difference between a hobbyist and a professional is that a professional wants to get paid for their work.

In this article, I've summarized the process of starting a new business into seven steps, based on my experience, and mistakes.

If you know someone who is thinking of getting started in this industry, make sure they read this article.

Resolving Problems Exporting to YouTube 
Logo: Larry's Blog A couple of weeks ago, I was getting a lot of emails about problems exporting to YouTube from Final Cut Pro X.

I decided to look into this and discovered that the problem was Google!

Read this blog to learn about the problem and the latest fix.

Faster, Better Ways to Set Audio Levels      
There are many reasons to use audio software to mix your video projects.

Two of the biggest are greater speed and better control.

In this article, I showcase a number of ways to improve audio levels, including several that are not available in either Premiere Pro or Final Cut Pro.

Read the article here.

Thoughts on a New Mac Pro      
Over the weekend, Apple Insider ran an editorial looking at the chances and opportunities for a new Mac Pro.

After I read the article, I added a few thoughts of my own.

Read both blogs here.

Creating Split Edits in Final Cut Pro x       
This started with an email from a reader, asking how to create a split edit.

Then, I discovered that I've never written about this!

Shameful... So, I've corrected this here, along with adding a section on creating and modifying audio fades.

Read the article here.

Here are the top three articles, webinars, and audio interviews for the past seven days.


For a list of all our articles, visit here.



This list is based on the webinars watched most often by our monthly subscribers. For a list of all our webinars, visit here.


Digital Production Buzz Audio Interviews 

For a list of all our audio interviews, visit here. 


This is the training the pros turn to when they want to learn Final Cut Pro X.

From set-up to editing to effects to export, everything you need to know to master this new software is contained in this training.


Over 200 movies, more than 20 hours of training, covering all the latest features and hidden shortcuts.

Save time, save money, save your sanity. Watch this training and learn how it's supposed to work.

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From subscriptions to individual downloads to free techniques and articles -- we've got your back.  And there's lots more to come.


Larry Jordan
Larry Jordan & Associates

P.S. I always love hearing from you. Feel free to write.