Most people don't pay much attention to the world of accountants, unless you need one, are one, or want to be one. And in the past, it might have seemed confusing which kind of accountant you needed - there were three different accounting associations in Canada, the CMAs, CGAs, and CAs. However, it is now getting simpler because all 40 of the accounting bodies in Canada have either unified or are participating in discussions to unite under the Chartered Professional Accountant (CPA) banner. The Chartered Professional Accountant (CPA) designation emerged from the belief that Canada needs a single, unified accounting profession.

Click image to hear what Shannon Thompson, Senior Marketing Manager, CPABC says about rebranding

In British Columbia, legislation to unify the legacy professional bodies (CA, CMA, and CGA) received Royal Assent on March 25, 2015 and proclamation is expected this summer. The Chartered Professional Accountants of British Columbia (CPABC) is responsible for the training and certification of CPA students in the province. Once legislation is proclaimed, CPABC will also be responsible for the regulation and professional development of its members and the protection of the public through its ethical standards and discipline processes. With more than 34,000 members and students in BC, CPABC will foster the growth and evolution of the accounting profession, while also providing the expertise to help businesses in every sector of the economy.

To help generate awareness for the new CPA brand, Signarama Richmond was pleased to work with CPABC to update their visibility collateral for their new brand. CPABC needed to be highly visible at career fairs, industry trade shows, and at their own events. The solution was a complete Trade Show Display approach, which created CPABC-branded backdrop, banner stands, and table throw.

The versatile combination of signage allows for either a big and bold presence at a busy trade show or can be used in pieces for smaller events. The EZ Tube curved backdrop display is 10 feet wide when assembled and was outfitted with twin lights that make the CPA brand glow from across the room. The printed fabric is easily stretched over a lightweight aluminum frame. This type of backdrop is very easy to setup, takedown, and transport.

The dual banner stands are perfect for big presence in boardrooms, behind a podium, or near registration tables at an event. The nice thing about banner stands is that they quickly retract into their metal case and can be easily carried over the shoulder with the included canvass carry bag. Banner stands are an excellent investment because should artwork need updating, a new banner can be printed and installed by Signarama technicians at a fraction of the price of a new banner stand.

    

    

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