CPM Logo


Winter 2014 

Message from President Farrah Esquer

Farrah-Staff Photos


The Year in Review

As I reflect on 2014, I am proud of Cardinal's performance-not only with continuing to focus on superlative service to our clients and our business partners but also in how we consider it one of our missions as a business to raise funds and volunteer our time for those who need help.


We worked hard every day to ensure that our clients live and thrive in environments that foster the benefits of community living. We were privileged to welcome several new associations into the Cardinal family. And we educated board members to help them perform the sometimes difficult duties of their volunteer positions. We also continued to keep our staff abreast of legislative changes and helped team members attain state and national designations to better serve our clients. Everything we do comes back to serving our clients.


With success, comes responsibility. We believe that as a corporation and as individuals, we are responsible for helping others. We subscribe to the "pay it forward" philosophy that due to our success, it is incumbent upon us to help others so that they may, in turn, help others and so on.


In concert with our business partners, we worked tirelessly all year to raise funds for the Leukemia & Lymphoma Society, culminating in the annual Light the Night walk around Anaheim Stadium. Cardinal employees also donated to Lee National Denim Day to fight breast cancer. With 24 Hour Restoration, we collected the generous monetary and food donations of friends and family who enabled us to give a basket of the ingredients for a Thanksgiving dinner to 20 hungry Orange County families. And we will end the year collecting food, clothing, and toys for a needy family to experience the joy of Christmas.


In addition to these Cardinal-sponsored giving opportunities, our staff engages in their own private volunteer efforts throughout the year.

Not only am I proud of Cardinal as a company but also I am proud of our staff for their service to others.


Happy holidays to all from Cardinal Property Management!


Farrah Esquer, President

Welcome to Cardinal   

Cardinal heartily welcomes Belmont Estates Community Association and Country Club Park Homeowner's Association to our family. We look forward to serving you.


Belmont Estates Community Association comprises 286 single family dwellings in the beautiful hills of Orange. The community is on nearly 80 acres of land, most of which is improved, irrigated, and actively maintained. 



County Club Park, located in Brea, is a community of 66 single family dwellings. One of Cardinal's missions is to enhance the community living experience of all our clients.

Congratulations, Theresa!

Account Manager Theresa Hirschman was recently promoted to Senior Account Manager. She has worked for Cardinal Property Management for 14 years. In addition to her regular duties, Theresa is responsible for assisting other managers and tracking processes to capture time efficiencies.


"I truly enjoy working at Cardinal. We have such a unified team environment that it feels like working with family," said Theresa.

Staff Moves       


Still a member of the Accounting department, Noel Krips transferred from Accounts Payable to Accounts Receivable. Noel has been part of the Cardinal family for 3 years.



Angela Busch, a member of the Cardinal team since last July, has transferred from running the copy and mail room to the Accounts Payable department. 

Farrah Says Farewell to CAI Presidency        


For the past year, Cardinal President Farrah Esquer has served as Present of the Orange County Regional Chapter of Community Associations Institute


(CAI-OCRC). The organization provides education, networking, resources, and advocacy for community associations and the professional and volunteers who serve them.


Farrah spent the year leading one of the largest CAI chapters in the nation. "The year has been one of the most personally and professionally rewarding times in my career," said Farrah. "Although CAI-OCRC is one of the largest chapters in the country, we boosted our membership and we were able to expand our offices. We now have a larger conference room and additional meeting room at our headquarters so that we can hold larger education programs and board and committee meetings simultaneously to accommodate our volunteers."



In early February, Farrah will perform her final duty as president of CAI-OCRC. She will emcee CAI's annual award ceremony.


CAI members include condominium associations, cooperatives, and homeowner associations as well as those who provide services and products to community associations. The Orange County Regional Chapter has over 1,400 members including nearly 600 businesses, and represents thousands of households. The chapter is one of nearly 60 Community Associations Institute chapters in the nation.

Cardinal Serves Those in Need       


Basket Brigade

As Cardinal conducts business throughout the year, taking care of our esteemed client associations and Boards of Directors, we also rigorously participate in the care of others who need help. In addition to the efforts of our individual Cardinal team members supporting their causes, Cardinal has our favorite organizations that we help every year without fail. Specifically, we partner with 24 Hour Restoration each year to supply hungry families of Orange County with all the ingredients for a Thanksgiving dinner. This year, we surpassed our highest goal. Through our efforts and those of our generous donors, we fed 20 hungry families.  



The Leukemia & Lymphoma Society (LLS) is one of our most personal recipients. The Cardinal team has lost family members and friends to cancers of all types. Some of us are even fighting for our lives today. We work hard all year to raise money to find the cure for blood cancers.


This year, we teamed with our business partners, families, and friends to rock the dance floor at the Anaheim Community Center during an old fashioned sock hop, bingo, silent auction extravaganza. Thanks to our sponsors, attendees, and donations, we raised more than $9,000. Thank you to Cardinal's bingo sponsors: Scott English Plumbing; Harvest Landscape Enterprises, Inc.; and Valley Crest Landscape Maintenance. 


Three Phase Electric and Animal Pest Management Services, Inc., generously sponsored the chocolate fountain and treats station.Silent auction items donated by Cardinal's partners included a large range of fun and luxurious services such as a chimney sweep, painter for a day, spa services, shopping sprees, golf items, wines, and selections of gourmet foods.  


Mariann Ivan, Light The Night Campaign Manager, said, "The efforts of Cardinal and its business partners and families are helping us get closer and closer to a cure."

This event was final group fund-raising activity that led up to the Leukemia & Lymphoma Society's Light the Night Walk at the end of September. As September is national blood cancer month, the month culminated in the largest national fund raising event of the year for LLS. 

Light the Night

Team Cardinal, family members, and friends walked in the annual Light the Night Walk at Angel Stadium in memory of those we have lost and in support of those fighting deadly blood disorders.

Thanks to all our team members, sponsors, business partners, and families Cardinal raised $15,050.00 for LLS this year. We hope to exceed that amount in 2015.


Share Our Selves

SOSEvery Christmas for more than 20 years, Cardinal has partnered with Share Our Selves (SOS) to provide Christmas to families in need of extra support during the holidays. This wonderful holiday tradition gives Cardinal the opportunity to feel the joy of giving. We are supplying an Orange County family with gifts, food, blankets, and grocery gift cards. This is one activity for which we do not accept help from our business clients. Cardinal employees generously create Christmas for one SOS family every year.

Cardinal Nominated for Innovative Management Award          


The Greater Los Angeles Chapter of Community Associations Institute recently held its annual award dinner at the Biltmore Hotel in downtown Los Angeles. Cardinal Property Management had the honor of being nominated for the Innovative Management award.

This award is presented to a manager or management company that has harnessed their ideas creatively for use within their organization or the industry. This includes ideas that have dramatically improved growth, saved money, increased efficiency or created new services/processes.
Cardinal was nominated for "recognizing causes greater than all of us, the importance of giving back to the community, and focusing on charitable causes featured in their newsletters."

In This Issue
Message from President Farrah Esquer
Welcome to Cardinal
Congratulations, Theresa
Farrah Says Farewell to CAI Presidency
Cardinal Serves Those in Need
Cardinal Nominated for Innovative Management Award
Thank You to Our Sponsors
Cardinal Champions for a Cause
Cardinal Gets Creative To Thank Employees
Cardinal on the Fly
Help Cardinal Fly Farther in 2014 and Receive a Discount for Your Association

Thank You to Our Sponsors:    

Valley Crest Landscape Maintenance  

 Scott English Plumbing 

Harvest Landscape 

Cardinal Champions for a Cause 


Angela Busch (Accounting) and Sandi Fish (Customer Service) were selected as Cardinal's Champions for a Cause (CCC) during recent staff meetings. CCC is a program internal to Cardinal that allows employees and the company to team up to donate money to the employees' favorite charitable organizations throughout the year. Employees who participate in Casual Friday dress day each week donate a small sum of money to do so. Cardinal matches the collected funs, and a participating employee's name is randomly chosen during a staff meeting. That employee selects the charity to receive the donation.


Angela chose the National Kidney Foundation to receive the funds. Her fiancÚ suffers from nephrotic syndrome and has had multiple kidney transplants.


Sandi chose the Dandy-Walker Alliance, an advocate organization for those who have been diagnosed with Dandy-Walker Syndrome. Sandi's 5-year old son, Keegan, was born with it and there is no known cure. Dandy-Walker Syndrome affects 1 in every 2,500 births.

Dandy-Walker Syndrome is a congenital brain malformation involving the cerebellum (an area at the back of the brain that controls movement) and the fluid filled spaces around it. The syndrome can appear dramatically or develop unnoticed. Symptoms, which often occur in early infancy, include slow motor development and progressive enlargement of the skull.

Past CCC winners have donated to the Leukemia & Lymphoma Society, National Diabetes Association, the American Cancer Society, and California Art Education Association.

Cardinal Gets Creative To Thank Employees

At Cardinal, we appreciate and revere our clients. We know that we are in business because of them. Our clients put the shoes on our feet and feed our children. However, we also know that our employees are unbeatable. To show our appreciation for the world-class job they do, we hired Paint Nite L.A. to teach us how to unleash our inner Van Gogh.

While having a holiday libation, we learned to put our own spin on Van Gogh's Irises and got to take our creations home with us.

We didn't remind anyone that Van Gogh painted Irises during his first week at the famous St. Remy asylum.
Cardinal on the Fly

You live your life on the fly. Now Cardinal-Online can flit with you wherever you go. We are proud to announce that Cardinal Property Management's website is available now on smart phones and tablets.


Cardinal on the Fly! is active now, just as you are.

Help Cardinal Fly Farther in 2015 and Receive a Discount for Your Association

Would you like your association to receive a $200 discount on its next monthly management fee? Cardinal has been dedicated to helping Boards and Directors throughout Orange County for more than 30 years. Our strategic plan for 2014 and beyond includes not only further spreading our wings in Orange County but also into the Inland Empire and Los Angeles County. We continue to be the only property management firm in California that has earned both the national certification (AAMC) and state designation (ACMF) to serve our clients.


We are offering our client associations $200 off their next monthly management fee for referring a new client who signs a contract with Cardinal. Refer your friends to our website so they can see who we are and how we can help their communities to enhance the quality of their community living experience.

Watch our website and newsletter for further information in the coming year.

                  Find us on Facebook                           Follow us on Twitter