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Summer 2014 

Message from President Farrah Esquer

Farrah-Staff Photos


As usual, the past quarter has been a busy one for Cardinal. We have welcomed a new community into our family as well as a new community manager. We have promoted two team members from within our organization. And along with our clients and business partners, we have raised money for our cherished non-profit organization, The Leukemia & Lymphoma Society (LLS). We also are planning our main fundraiser for LLS to be held in September.


However, as we perform all these tasks and more, we never lose sight of our main focus...providing superlative service to the communities entrusted in our care. One of the many ways we focus on our communities is to stay up to date on topics from finance to community legal issues to running effective board meetings. We also host after-hours education seminars for our board members as well as homeowners.

Education is the cornerstone of our value to our communities, board members, and homeowners. Cardinal continues to be the only community association management company in California that holds both state and national accreditations. We are proud of that.


Farrah Esquer, President

 Cardinal Welcomes Evergreen Ridge to Its Family



Cardinal is proud to welcome Evergreen Ridge Homeowners Association to its family of esteemed clients.


Evergreen Ridge is a community of 285 single family homes in Mission Viejo.


We look forward to demonstrating our dedication and commitment to the Board of Directors and all homeowners of Evergreen.

Cardinal Promotions and New Hire

Cardinal congratulates Teri Brown, Vanessa Cruz, and Elizabeth Marete on their recent promotions to Account Manager, and welcomes new-hire Mike Ramm.    


Teri Brown 

Teri is the on-site manager for a condominium association of 521 units. She started her industry career at Cardinal in 2010 as an Administrative Assistant. She then became Assistant to the President. In 2012, Teri became the on-site Administrative Assistant in the community in which rose through the ranks to Assistant General Manager, and is now General Manager. Teri is earning her certifications and designations in the community management industry.


Vanessa Cruz
Born and raised in California, Vanessa came to Cardinal in 2010. She has worked in Accounting and Administration for most of her Cardinal career. Vanessa is attending Fullerton College, where she is working toward a Bachelor's degree in Administration. She is also taking industry courses to earn state and national certifications in Community Management. Vanessa is fluent in English and Spanish. 


Elizabeth Marete
Elizabeth was born in Nairobi, and was raised and educated in Lyon, France. Her first languages were English and Swahili, and she is fluent in French. She came to Cardinal in 2013 as an Administrative Assistant with a Bachelor's degree in Hospitality. Elizabeth is taking industry courses to earn state and national certifications in Community Management.


Mike Ramm

Cardinal welcomes Mike Ramm to its Account Management team. Mike came to Cardinal in March. Formerly, he was an account manager for a workers' compensation law firm. In addition, his experience includes being wholesale residential account executive for a mortgage broker, where he was in charge of high-volume leasing, collections, and deposits for apartment buildings in Orange County. Mike is taking industry courses to earn state and national certifications in Community Management.

Cardinal Manager Earns National Award


Cardinal Property Management is proud to congratulate Account Manager Maryanne Hurley-Cicconi for earning Community Associations Institute's (CAI) National Recruiter of the Month award for May 2014. This award is given monthly by the national association to the member who has recruited the largest number of new members.


Maryanne, who is also co-chair of CAI Orange County Chapter's (CAI-OCC) Programs Committee, earned Portfolio Manager of the Year for 2013, and Recruiter of the Year for 2011.

CAI provides information and education to community associations and the professionals who support them. And that's exactly why Maryanne works tirelessly for the organization.

"CAI is a great organization that promotes and provides continuing education for managers, board members, contractors, and anyone who would like to learn about living in or helping to create and guide successful communities," said Maryanne.

Paying It Forward to Battle Leukemia 


Antis Roofing & Waterproofing, Inc. recently hosted a drawing for two pairs of coveted tickets to a Powerhouse concert at the Honda Center. Community managers could enter their name and the name of their favorite non-profit company. The manager and non-profit company selected won the tickets for themselves and their philanthropic group.


Cardinal Account Manager Christine Santisteban's name was drawn, along with Cardinal's non-profit group, The Leukemia & Lymphoma Society (LLS) for whom Cardinal raises funds all year for research and treatment of blood cancers.



Christine took Cardinal Light the Night Co-Captain, and LLS fund-raising coordinator, Noel Krips. The other two tickets went to one of LLS' Honored Heroes for 2014 Caitlin Lyle and her friend. Caitlin met her friend while both young ladies were undergoing chemotherapy, and they've been buddies ever since. At one point during the multi-band concert, Niki Minaj took the stage and asked, "Who is happy to be alive?" At that point, Caitlin and her friend turned to one another and gave each other a "high five."


In the recent past, Caitlin and her mother attended a routine check up where Caitlin underwent a blood workup. The next day, her doctor called to inform them that her blood work was abnormal. Caitlin was referred to a hematologist who thought her low white blood cell count was due to an antibiotic she was on. Caitlin's doctor then performed a bone marrow biopsy. A few hours after the procedure, he called to inform her that her test came back highly suspicious of leukemia. She was admitted to the hospital that night and they confirmed her diagnosis the next day. Caitlin started chemotherapy that night. Through her treatments, Caitlin managed to stay positive, outgoing, and active, despite her friends leaving for college and her having to stay in the hospital. After Caitlin finished all of her treatment, her counts slowly began to rise, and she continues activities with her family and friends today. She is surviving and thriving!

Christine, Noel, Caitlin and her friend all thank Antis for a night of music and fun!

Theresa Hirschman Taught at Annual Spring Forum


Cardinal Account Manager Theresa Hirschman taught a seminar at the Community Associations Institute-Orange County Regional Chapter's (CAI-OCRC) Annual Spring Forum.


Theresa and John MacDowell of Fiore, Racobs and Powers instructed board members, community managers, homeowners, and industry professionals about association elections. The seminar, "Elections, Votes, Recalls: What Can Go Wrong Will Go Wrong" was part of CAI-OCRC's annual spring education seminars and trade show.  The events were at the Irvine Marriott, 18000 Von Karmen Avenue on May 28th.


The Spring Forum was a half-day event that included educational sessions specifically geared to the community association manager and volunteer board member. The Forum included the largest statewide CAI tradeshow for both managers and volunteer board members, with more than 90 exhibitors with products and services directly related to the success of the community associations in Orange County.   


Black and White Soirée Benefits Leukemia and Lymphoma Society


No doubt about it, Cardinal's Ebony and Ivory Soirée was a success. It was all there in black and white.




Although the path to a cure for leukemia, lymphoma, and all blood cancers is not as clear as black and white, Cardinal hosted a black and white fundraiser in early May to benefit the Leukemia & Lymphoma Society (LLS).


For many years, Cardinal has been dedicated to supporting the efforts of LLS to fund research for cures and to support people who are in treatment. The Cardinal family has both lost members to these devastating diseases and is proud to have survivors as part of its team.


Thanks to the generosity of its business partners, Cardinal threw a bash to remember at the Anaheim Community Center. Guests wore black and white attire, and enjoyed hors de 'oeuvres and drinks. Cardinal's own Irene Neelis' homemade sangria was a hands-down hit.


The evening featured dancing to two bands, Power of Blues and Eastside Groove. Both bands featured family and friends of the Cardinal team, some of whom are in treatment for leukemia.

Business partners kindly donated gift baskets and tickets to local events for raffle prizes. Attendees donated to LLS to receive entry into the raffles that were called throughout the evening.


The evening resulted in moving Cardinal ever closer to its $15,000 annual commitment to LLS. Thank you to all!


A special thank you goes to:

  • Bemus Landscape for sponsoring the bar
  • 24-Hour Restoration for sponsoring the bar
  • Phoenix Patrol, who donated security services
  • The Termite Guy
  • Empire Paint
  • PacWest Painting
  • Las Flores Landscape
  • Advanced Painting
  • Pilot Painting
  • Greg Lerum Insurance

Walking the Talk


Cardinal Founder and CEO Susan Naples takes a break during a recent CACM education luncheon to talk with speakers Karen Kannen, Esq. (Harle, Janics & Kannen) and Scott Clements (Reserve Studies, Inc). 
Since its inception in 1981, Cardinal Property Management has strongly supported education, not merely in theory but also in practice. For 33 years, Cardinal Founder and CEO Susan Naples
has authorized the company to pay for any interested Cardinal manager to attend the classes necessary to earn the state and national certifications and accreditations associated with excellent community management.

"I would not ask our team members to do anything I wouldn't do," said Susan during a recent education luncheon hosted by the California Association of Community Manages (CACM). Susan attended the session to learn about the dire drought in California, and how Cardinal can help guide the communities entrusted in their care. After more than four decades in the industry, Susan keeps her state and national certifications up to date.

If you think education is expensive,  

try ignorance.


~Attributed to Derek Bok, President, Harvard University  

(1971 - 1990)

In This Issue
Message from President Farrah Esquer
Cardinal Welcomes Evergreen Ridge to Its Family
Cardinal Promotions and New Hire
Cardinal Manager Earns National Award
Pay It Forward to Battle Leukemia
Theresa Hirschman Taugt at Annual Spring Forum
Black and White Soiree Benefits Leukemia and Lymphoma Society
Walk the Talk
Save the Date for Food, Fun, and Philanthropy
Help Orange County Kids Suceed
Stork Is on Schedule for Cardinal Delivery
Cardinal on the Fly
The Power of a Thank You
Help Cardinal Fly Farther in 2014 and Receive a Discount for Your Association
Did You Know?

Save the Date for Food, Fun, and Philanthropy

Light the Night


One of the most popular sponsorship and donation events that Cardinal hosts all year is the annual Bunco and Silent Auction. Cardinal raises funds for, and donates all year to, several organizations throughout Orange County. One of the organizations that is closest to the Cardinal team's heart is The Leukemia & Lymphoma Society (LLS). Several of Cardinal's staff members have struggled with cancer and/or have family and friends who are fighting hard every day. And sadly, some have lost their battles.


The increasingly popular Bunco and Silent Auction, to benefit LLS, will be September 5. This year, Bunco is being replaced with Bingo and the event will be a Sock Hop theme! Save the date and bring your Bingo daubers and poodle skirts, and get ready for fun and prizes, knowing that the price of your entry ticket will go directly to The Leukemia & Lymphoma Society.

Additional details will be provided soon.
Help Orange County Kids Succeed


In conjunction with Share Our Selves and Think Together, Cardinal is supporting CAI-OCRC's efforts to give Orange County children a head start in school. From now through July CAI-OCRC is collecting backpacks, school supplies, and gently used children's books for homeless school children and kids from low-income families  .


If you would like to donate, please drop your items at the CAI-OCRC office at 1971 E. 4th Street, Suite 280 in Santa Ana. For more information, call 714-479-1022.


Items Needed:

  • Children's Books
  • Backpacks
  • Pencils/Pencil Boxes
  • Crayons
  • Glue Sticks
  • Colored Pencils
  • Rulers
  • Markers
  • Highlighters
  • Calculators
  • Scissors
  • Paper
  • Gift Certificates to Target, Office Depot, etc.

Stork Is on Schedule for Cardinal Delivery
Amanda Krips is expecting to welcome her third baby girl into the world in July. She plans to name her Aleena Marie. We will keep you posted with information about the stork's schedule and flight plan. 
Cardinal on the Fly

You live your life on the fly. Now Cardinal-Online can flit with you wherever you go. We are proud to announce that Cardinal Property Management's website is available now on smart phones and tablets.


Cardinal on the Fly! is active now, just as you are.

The Power of a Thank You

"Thank you" can be one of the most powerful pairs of words in the English language. Has a Cardinal Team Member made your Board work a little easier? Did a Cardinal member go "above and beyond" for you? Be sure to thank him or her through our website to ensure that person gets a pat on the back during a Cardinal staff meeting. Your comments will be read aloud during a Cardinal staff meeting so your kind words can inspire the whole team.


Oh yes and, "Thank you!"

Help Cardinal Fly Farther in 2014 and Receive a Discount for Your Association

Would you like your association to receive a $200 discount on its next monthly management fee? Cardinal has been dedicated to helping Boards and Directors throughout Orange County for more than 30 years. Our strategic plan for 2014 and beyond includes not only further spreading our wings in Orange County but also into the Inland Empire and Los Angeles County. We continue to be the only property management firm in California that has earned both the national certification (AAMC) and state designation (ACMF) to serve our clients.


We are offering our client associations $200 off their next monthly management fee for referring a new client who signs a contract with Cardinal. Refer your friends to our website so they can see who we are and how we can help their communities to enhance the quality of their community living experience.

Watch our website and newsletter for further information in the coming year.

Did You Know?

Water is the only substance on earth that is lighter as a solid than a liquid.  Right now, water is a scarce commodity. California is currently in a state of emergency after 2013 turned into the driest year on record. Our state is the world's 10th largest economy.
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