CPM Logo


Winter/Spring 2013


Message from President Farrah Esquer

Farrah-Staff Photos


While we find ourselves well into the first quarter of 2013, we are already galloping through the calendar at breakneck speed as we meet the challenges and opportunities of a new year together.


We are pleased to have La Mirada Landmark Adult Community Association, the newest member of the Cardinal family, integrated into our processes as we partner with this esteemed 38-year old active adult community. We have a general manager, an administrative assistant, a recreation director, two maintenance personnel, and a day porter dedicated to serving the needs of the residents of Landmark's 521 condominiums.


The Cardinal team is also proud that we have started our 2013 Board Education classes. Any member of any board may attend any class free of charge. We pride ourselves in combining industry experts with board members who need information. Our class topics include: Finances, Effective Board Meetings, Nuisances, Assessment Collection, and more. Visit our website for class descriptions and to register. Cardinal likes to think that harmonious communities are created one informed board at a time. Iku Sorida, a recent attendee wrote: "I attended the Financial Tools seminar, and am very glad I did. The relevance of the figures in the financial statements makes a lot more sense to me now. Please thank the staff of Cardinal. I appreciate their efforts and professionalism."


Education for quality communities is not just for board members. The Orange County Regional Chapter of the Community Associations Institute (CAI-OCRC) serves the educational, business, and networking needs of community associations in Orange County. Many Cardinal team members are extensively involved in this industry-leading organization. Not only are we members of CAI but also we volunteer countless hours and hold leadership roles.


Managers Theresa Hirschman and Karen Holthe facilitate the CAI Community Leadership Training Program. This program teaches new board members not only the responsibilities of boards but also the practical application of all topics covered. Manager Maryanne Hurley-Cicconi is the co-chair of the Programs Committee. This Committee identifies topics of interest, schedules the speakers and coordinates CAI-OCRC's monthly educational luncheons. And I was elected president elect to CAI-OCRC this year. After volunteering for many years for the more than 1,000 members of this esteemed organization, I look forward to serving and providing value to CAI-OCRC as president next year. I have been a member of CAI for 13 years, and have held my PCAM, the highest designation that can be earned, since 2009.


We'd also like to congratulate three members of the Cardinal team who earned distinction as 2012 managers at the recent CAI-OCRC's Excellence in Community Awards ceremony. Tina Zurrica was named Manager of the Year: High Rise Category; Theresa Hirschman was named Manager of the Year: Portfolio; and I was honored to receive the Outstanding Service Award. Cardinal was also named Runner Up for Corporate Sponsor of the Year.  To be eligible for the Corporate Sponsor of the Year award, companies are awarded points for a myriad of activities. For examples, member recruitment, committee participation, and authoring articles are all worth different amounts of points.


Congratulations to all!


Farrah Esquer, President

Knowledge is Power, Pass it on


Cardinal Managers Theresa Hirschman and Karen Holthe both serve on CAI-OCRC's Education Committee and teach the Community Leadership Training Program.


 "This leadership program is for new board members to learn not only the responsibilities of boards but also the practical application of all topics covered," said Karen. The class is broken down into five modules that include industry experts giving participants information about their specialty, followed by Karen and Theresa offering practical application of the knowledge from their experiences as community managers. For example, the insurance module is taught by an insurance specialist. Then Karen and Theresa follow with how they have implemented the information so that the classes are more than theoretical for the board members. "CAI has teamed with lawyers, certified public accountants, and insurance specialists so board members get both the information needed to run an effective board and real-world examples of how to implement that knowledge," said Karen.


 "It's very rewarding to share knowledge and experience," said Theresa, who has been a member of CAI since 2001 and a member of the Cardinal team for 13 years.


"I'm proud that Cardinal supports education. Cardinal helps our industry to shape informed board members, vendors, and new and seasoned property managers," said Theresa.

And the Award Goes To...


In February several hundred members of Orange County's Regional Chapter of Community Associations Institute (CAI-OCRC), vendors, and family members gathered at the Disney's Grand Californian Hotel for the annual Orange County Excellence in Community awards banquet. 

CAI is the national organization that provides information and education to community associations and the professionals who support them. Its mission is to inspire professionalism, effective leadership, and responsible citizenship. For 40 years, CAI has set the standard for community associations and the professionals whose work supports those associations.

Each year, CAI-OCRC gathers to honor those who support the industry and to laud the stellar members who embody the gold standard of service and performance.

At the hotel, the excitement in the air was palpable as colleagues met and greeted each other in an atmosphere of elegance and camaraderie. After enjoying cocktail and social time, the auspicious group settled down to a gourmet meal served by Disney's impeccable wait staff.

Although the group enjoyed the dining experience, minds (and nerves) were also on the award ceremony to come.

Cardinal President Farrah Esquer received CAI-OCRC's Outstanding Service Award. This award is presented to an individual who has contributed outstanding service and dedication on a committee or board, and who has worked to assist the entire Chapter in achieving it goals for the year. "I'm so honored to receive this award from such a prestigious organization," said Farrah.

Farrah served as Chair of the Manager Support Committee for its first year of development and was responsible for preparing its first committee charter as well as laying the foundation for the future of the committee itself. Farrah has also served on the Texas Hold 'Em and Awards Committees as well as the Education Committee.

She was guest speaker at two educational luncheon programs and participated on the panel at the first Springtime Showcase Forum last May.

Always an advocate for the education of homeowner board members, Farrah created and implemented Cardinal's first in-house Board education course three years ago. These courses are now a staple in Cardinal's offerings and are well attended all year. CAI-OCRC staff also attends these classes to discuss membership benefits and announce upcoming programs.

In 2012, Farrah implemented a raffle of a one-year CAI-OCRC membership paid by Cardinal to a board member attendee in each of Cardinal's classes. This not only assisted CAI-OCRC in attaining its membership goals, but also it furthered the education of Cardinal's community association volunteer board members.

Farrah has held multiple positions of increasing responsibility at Cardinal since 1998. Her business prowess and dedicated service led her to guide the company as executive vice president, director of property management, and in December of 2010, Farrah was appointed to the position of President. Farrah holds the professional designations of Certified Community Association Manager (CCAM) from the California Association of Community Managers (CACM) and the Certified Manager of Community Associations (CMCA), Association Management Specialist (AMS) and Professional Community Association Manager (PCAM) designations from CAI. Farrah is currently President-Elect of CAI-OCRC.

There were 19 nominations for the three categories of Manager of the Year-High Rise, Portfolio, and Large Scale. Cardinal Manager Tina Zurrica received the award for High Rise, and Cardinal Manager Theresa Hirschman received the award for Portfolio. The criteria for Manager of the Year in all categories reads, "Presented to a large scale, high rise, and portfolio manager who has exhibited and supported the value of education and ethics in the industry and has shown dedication to the industry, their company, clients, and CAI."

 Tina is the on-site manager at The Willmore Condominium Association, an 11-story historical high-rise in Long Beach. To maintain the building's Landmark designation, all renovations and restoration plans must be approved by the city's Planning and Building Department's Historic Preservation Office before they can be reviewed by a Cultural Heritage Commission. Tina is intimately involved in all stages of these processes. Tina is also responsible for overseeing a commercial space in the building, a restaurant owned by the association. Both the building and the restaurant are regularly used as a location film, television, and commercial productions. Tina has been a part of the Cardinal team since 1997, and earned her PCAM designation in 2011.

"I was so honored to be nominated," said Tina. "And then to actually receive the award was very special. It's incredibly rewarding to have my daily hard work recognized among my peers in the industry."

 Named Manager of the Year: Portfolio, Cardinal Manager Theresa Hirschman said, "All nominees were deserving of the award." The portfolio category is for managers who oversee multiple accounts. "It was awesome to win in the company of my coworkers and peers, and I was totally shocked."

Theresa manages 770 units in a wide array of communities. She regularly mentors new managers, and continuously recruits members for CAI-OCRC. In 2012, Theresa was a member of the Manager Support Committee, Outreach Committee, Education Committee, and the Texas Hold 'Em Committee. She also taught the finance class for CAI.

Theresa has been a member of the Cardinal team for 12 years, and earned her PCAM designation in 2009.  She was a CAI member in Las Vegas from 1997 to 2001 prior to joining the Cardinal team. 
In This Issue
Message from President Farrah Esquer
Knowledge is Power
And the Award Goes To...
Cardinal Champion for a Cause
Light the Night
Cardinal Champion for a Cause
CAI-OCR Educational Luncheons
Message from Susan Naples, Cardinal CEO, Founder, and Owner

Cardinal Champion for a Cause 



Anna Hibbs, General Ledger Clerk, was chosen as Cardinal's Champion for a Cause (CCC) at the most recent staff meeting. CCC is a program internal to Cardinal that allows employees and the company to team together to donate to employees' favorite charitable organizations throughout the year. Employees who participate in a Casual Friday dress day each week donate a small sum of money to do so. Cardinal matches the collected funds, and a participating employee's name is randomly chosen during a staff meeting. The chosen employee gets to name the charity to receive the funds collected for two months. Anna chose the American Diabetes Association to receive the Casual Friday and Cardinal matching funds. "Someone close to me has diabetes and I see that this vicious disease is not just a daily fight but sometimes an hourly fight," said Anna. "I'm proud to do anything I can to help wipe it out, and I'm grateful to Cardinal for doubling my contributions." Visit the American Diabetes Association's website to learn how you can help.

Light the Night 


Light the Night As Cardinal believes fervently in giving back to the communities in which we live and work, we continue to raise funds for "Light the Night," the annual effort during which families, friends, co-workers and local and national corporations come together for The Leukemia & Lymphoma Society to bring help and hope to people battling blood cancers.


Each fall, the Cardinal family becomes champions for cures by hosting several "fun raising" events to help raise money to fight blood cancer. Our funds are pooled with those of teams from across the United States and Canada to provide:

  • Lifesaving blood cancer research
  • Free educational materials and events for patients and their families
  • Local programs such as Family Support Groups and First Connection, a peer-to-peer counseling program
  • Comprehensive, personalized assistance through an Information Resource Center

The annual Light the Night Walk event is an evening at Anaheim Stadium filled with inspiration. During this leisurely walk, participants carry illuminated balloons - white for survivors, red for supporters and gold in memory of loved ones lost to cancer. Thousands of walkers - men, women and children - form a community of caring. We invite everyone to join Cardinal to get involved with this inspirational event. This years' walk will be held on September 28.



In 2012, Cardinal's most popular "Light the Night" fund-raising event was our Bunco Night, which due to popular demand, will be held again this year. We are also adding a Cinco de Mayo Fiesta with a live band to our variety of fun fund-raising activities. 

Bunco Bits


Bunco was originally played in 18th-century England. The first place it was played in the United States was in San Francisco in 1855. After the Civil War, the game evolved to a popular parlor game. During the 1920s and Prohibition, Bunco was re-popularized as a gambling game, often associated with a speakeasy. Law-enforcement groups raiding these parlors came to be known as "Bunco Squads." Bunco as a family game saw a resurgence in popularity in the 1980s.

CAI-OCRC Educational Luncheons




Are there subjects that are interesting and informative for such a wide variety of participants as association homeowners, vendors, board members, committee members, and community managers alike? There are, and Cardinal Manager Maryanne Hurley-Cicconi is responsible for finding them. Sponsored by CAI-OCRC, monthly educational luncheons cover thought-provoking and discussion-stimulating topics that cover a wide variety of roles in the community living environment.


As co-chair of the Programs Committee, Maryanne (along with her CAI teammate) guides 20 committee coordinators in establishing the slate of topics for the year, acquiring knowledgeable and enthusiastic speakers, and ensuring that the goals of the monthly educational luncheons are met. These learning opportunities extend to so many facets of community association living that more than 400 people attend and learn together each month.


Maryanne believes that education is the key to successful community living. "My goal in volunteering on this important committee," said Maryanne, "is to offer new and interesting educational programs to inspire minds and pique people's interest. Through the expansion of knowledge, we strive to keep people from inadvertently stepping into potholes."


2013 luncheon topics include: "After the Foreclosure-You Asked for It, You Got It," "Botox for the H.O.A.-Improving the Value on a Low Budget," and "It's a Small World After All"-Looking into H.O.A. Processes Around the World." To learn more about the educational luncheons or to register for an upcoming luncheon, visit the CAI-OCRC website.

Message from Susan Naples, Cardinal CEO, Founder, and Owner


CAI is a wonderful organization that I'm proud to belong to. It continues to lift our industry to ever higher levels, and raises the bar for all its members.


I congratulate Farrah, Tina, Theresa, all nominees of the Cardinal team, and all of this year's nominees and recipients from our industry. In the more than 30 years I've been privileged to guide Cardinal, I've seen many changes in our industry-some of them good and some of them not as good. Looking back over the nearly four decades I've participated in the community association industry, the one constant I rely on is the quality of the people we work with. From receptionists to account managers to accounting professionals-our ethical conduct, dedication to our clients, and commitment to each other has never wavered. CAI-OCRC's annual award dinner is a testament to the quality of the people of our industry. The quality of our education comes from CAI. The quality of our actions comes from within.


Susan Naples, Cardinal CEO, Founder, and Owner

                  Find us on Facebook                           Follow us on Twitter