MHLS is pleased to announce a new service that is now available to all MHLS member libraries - LibraryAware! LibraryAware is an online tool where you will be able to manage the development, and even deployment, of publicity materials for your library.
Program brochures, bookmarks, buttons (or "widgets") for your web site, email communications, even the scheduling of Facebook and Twitter posts. It provides templates for all of these items and gives you access to over 1,000 images from Getty Images. Integrated into the product are some marketing best practices that we've talked about for years in the PR Essential series of workshops and Building Your Base - analog and online versions.
Features and Benefits:
- Create professional looking designs - no matter what your skill level
- Incorporate consistent branding across promotional materials
- Choose from a wide variety of continually updated designs
- Learn from featured best practice recommendations/ guidelines
- Better equip your library to deliver your messages through all free communication channels
- Create and manage all promotional materials in one place
When you log-in to the product (member library directors have all received instructions for setting up access) the first screen asks what target audience the item is for (children, teens, adults, seniors) and what type of item you want to create.
Here's a list of the materials you'll be able to choose from:
- Catalog inserts
- Email blasts
- Evaluation forms
- Letters to the editor
- Op-Ed pieces
- Social media content
- Sponsor requests
- Thank you letters
Sign up for a hands-on training
being offered in your county to get off to a good start with the product. Seating is limited so register today! Who should register? Directors and staff involved with producing, or managing the production of, promotional materials for the library. All workshops are from 10:00am - 12:00pm at each location.
Columbia County: Tuesday, April 30th
@Philmont Public Library
Dutchess County: Friday, April 19th
@MHLS Auditorium, Poughkeepsie
Greene County: Wednesday, May 1st
@Greenville Public Library
Putnam County: Tuesday, May 7th
Ulster County: Thursday, April 18th
@West Hurley Public Library